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Renault Korea Establishes Metaverse Space for Car Enthusiasts

Web3 & Enterprise·May 26, 2023, 2:54 AM

Renault Korea Motors made an announcement on Friday that it will establish the Renault Korea Hub, an immersive automotive experience located within a metaverse, according to a report by Korean news media Dailian. The company intends to commence operations of this unique venture in the upcoming autumn season.

Photo by Richard Horvath on Unsplash

 

The Sandbox and Korean brands

The Renault Korea Hub will operate within K-verse, a designated area of Korean brands within The Sandbox, a metaverse platform based on blockchain technology.

The Sandbox metaverse has recently announced its latest Korean brand partners, and as part of this development, a land sale event is being organized where their adjacent land will be raffled off. The event is named “Hallyu Rising.” Hallyu or the Korean Wave is a cultural phenomenon that has experienced a significant surge in global popularity since the 1990s, mainly thanks to its pop songs and TV shows.

During the land sale event, users have the chance to acquire land adjacent to various prominent brands associated with Korean culture. This will be made possible through raffles and auctions facilitated by the metaverse platform. Other notable partners besides Renault Korea are Channel A, a TV broadcasting network; Netmarble, a game publisher; and CJ ENM, an entertainment company.

 

Unique experiences for car enthusiasts

The Renault Korea Hub, the first of its kind in Korea, will provide a unique space for automobile enthusiasts to indulge in a diverse array of experiences and games. As per the automaker’s announcement, visitors will have the chance to engage in activities like developing their own vehicle designs.

Visitors will have the opportunity to experience Renault Korea’s vehicles in voxel form, allowing them to explore the technology, design philosophy, and stories associated with each vehicle. A voxel can be understood as a 3D counterpart to a 2D pixel, representing a value on a regular grid in 3D space.

Renault Korea CEO Stéphane Deblaise stated that the carmaker intends to continue its pursuit of diverse Web 3.0-based activities centered around metaverses and non-fungible tokens (NFTs). He said the automaker’s projects aim to establish a connection between customers’ mobility experiences and their digital lives. Deblaise also highlighted that these projects will undergo further development through the integration of artificial intelligence (AI) technologies.

 

Storytelling contest

Earlier this month, Renault Korea introduced the storytelling contest titled “create your SM6,” which concludes today. This campaign inspires customers to utilize emerging AI technologies to design their own SM6 vehicles and transform them into NFTs. The SM6, Renault Korea’s midsize sedan, initially debuted in 2016 and has undergone subsequent facelifts to enhance its features and aesthetics.

The top ten performers in the storytelling contest, who create captivating renditions and stories featuring the SM6, will be rewarded with utility NFTs and KLAY, the native token of the Klaytn network. The first-place winner will receive a prize package consisting of 1 million KRW ($750) worth of KLAY, along with six SM6 NFTs.

The announcement of the winners is scheduled to take place between May 31 and June 9. Following the announcement, the airdrop of rewards will be conducted from June 30 to July 7.

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Web3 & Enterprise·

Mar 26, 2025

Chainlink partners with Abu Dhabi’s ADGM on tokenization framework development

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Policy & Regulation·

Mar 09, 2026

South Korea to exclude stablecoins from new corporate crypto trading guidelines

South Korea’s Financial Services Commission (FSC) is set to exclude stablecoins from the list of digital assets corporations will be permitted to trade under forthcoming corporate crypto trading guidelines, according to a report by Herald Business.Photo by DrawKit Illustrations on UnsplashThe guidelines will outline the conditions under which listed companies and registered professional investment firms can buy and sell digital assets for investment or treasury management purposes. As regulators move to prevent speculative or indiscriminate investment in the early stages of opening the market to corporations, they have opted to limit the scope of permitted assets. Consequently, U.S. dollar-pegged stablecoins such as USDT and USDC are expected to be excluded from the approved list. Authorities plan to release the trading guidelines after the Digital Asset Basic Act is finalized. This move partly reflects regulatory constraints: stablecoins are not currently classified as cross-border payment instruments under South Korea’s Foreign Exchange Transactions Act. The law requires payments and receipts involving such instruments to be processed through authorized foreign exchange banks, leaving stablecoins outside the regulated framework. Companies seek stablecoins for FX hedgingThis exclusion, however, does not entirely prevent companies from trading stablecoins. Firms can still access them through overseas channels, including external wallets like MetaMask or over-the-counter platforms operated by exchanges such as Coinbase. Currently, South Korean companies cannot open corporate crypto accounts domestically, making it difficult to use digital assets for formal trade settlement. Nevertheless, payments in stablecoins are sometimes still handled through individual or offshore accounts. Given these workarounds, some listed companies with large international trade exposure have petitioned regulators to allow stablecoins under the proposed corporate investment guidelines, according to people familiar with the matter. Advocates argue that stablecoins like USDC can be easily traded on exchanges and track the U.S. dollar in real time, making them a highly effective tool for managing foreign-exchange risk. As the industry awaits this regulatory clarity, the impact is already rippling into the traditional financial sector. Kbank—the banking partner of Upbit, Korea’s largest crypto exchange—recently debuted on the KOSPI benchmark index after two previously failed attempts to go public. According to Bridgenews, Korea Investment & Securities initiated coverage on March 6 with a “neutral” rating, noting that regulatory uncertainty and rising lending competition could limit the bank's near-term growth. However, the brokerage added that the lender’s valuation could improve if it successfully expands its crypto business alongside clearer regulations. Baek Doo-san, an analyst at Korea Investment & Securities, noted that Kbank’s valuation could see re-ratings if the Digital Asset Basic Act and policies promoting the stablecoin industry are implemented quickly. He said that despite potential overhang risks, faster policy progress could drive multiple expansion, adding that the bank could then be valued in line with its peers’ price-to-book ratios. Survey shows persistent market fearThese shifting regulatory sands come at a time when the broader crypto market remains under pressure. According to a weekly survey of South Korean investors conducted by CoinNess and Cratos last week, 24% of respondents expect Bitcoin to rise or surge this week, up from 10.3% in the previous survey. Another 28.1% expect the market to move sideways, compared with 25.5% a week earlier, while 47.9% predict a decline or sharp drop, down from 64.2%. Although bullish sentiment has ticked upward from the previous week, bearish expectations still dominate the overall landscape. When asked about broader market sentiment, 43.4% of respondents said they felt fearful or extremely fearful. About 35.4% described sentiment as neutral, and only 21.2% reported feeling optimistic or extremely optimistic. With safe-haven markets facing renewed uncertainty amid geopolitical tensions between the U.S. and Iran, the survey also explored how a potential correction in South Korea’s stock market might affect cryptocurrencies. The largest share of respondents, 39.7%, believed it would be negative for crypto. Meanwhile, 23.6% said it would benefit Bitcoin exclusively, 23.4% felt it would be positive for the broader crypto market, and 13.3% expected it to have no impact. 

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Web3 & Enterprise·

Sep 29, 2023

OKX Ventures Invests in Data Bridging Protocol

OKX Ventures Invests in Data Bridging ProtocolOKX Ventures, the investment branch of the Seychelles-headquartered cryptocurrency exchange OKX, has made a strategic investment in Singapore’s 0xScope.Knowledge graph protocolIn a press release published by GlobeNewswire on Thursday, details of the deal between the venture investor and the data intelligence platform were laid out. 0xScope has carved out a unique niche by offering a knowledge graph protocol tailored for both Web2 and Web3 data, catering to a diverse audience, including developers, traders, and blockchain protocols.At the forefront of the startup’s offering is Scopescan, a blockchain analytics platform that harnesses the potential of the firm’s knowledge graph. Scopescan provides comprehensive data on over 84 million addresses, 600,000 tokens, 1.4 million labeled addresses, and millions of exchange wallets. The platform empowers users to track and analyze on-chain activities across various blockchain networks, a vital feature for the continued growth of the Web3 ecosystem.Dora Yue, the Founder of OKX Ventures, emphasized the crucial role of data in Web3’s three core technological pillars: cross-chain integration, decentralized storage, and privacy computing. Through its knowledge graph technology, 0xScope has made strides in advancing these areas. The collaboration between OKX Ventures and 0xScope has the potential to accelerate the development of Web3.Photo by Conny Schneider on UnsplashUndisclosed investment sumWhile the exact investment amount remains undisclosed, the deal signifies OKX Ventures’ interest in supporting 0xScope’s mission of decentralizing and democratizing Web2 and Web3 data sources. Together, they aspire to create an open-source environment that facilitates seamless uploading, downloading, validation, and processing of data within the Web3 realm.OKX Ventures, as the investment arm of OKX, boasts an initial capital pool of $100 million. It actively explores promising blockchain projects worldwide and champions innovative technology solutions. The collaboration with 0xScope aligns perfectly with their mission to drive innovation and progress in the blockchain and crypto sectors.Moonbox investmentIn addition to its investment in 0xScope, OKX Ventures recently allocated $1 million to Moonbox, a Hong Kong-based startup focused on artificial intelligence and Web3 technologies. This strategic move reinforces OKX Ventures’ dedication to nurturing cutting-edge technologies and further solidifies its presence in the blockchain and crypto space.Meanwhile, 0xScope is on a mission to democratize and decentralize connectivity in Web2 and Web3 data. Their unique ability to track all associated addresses of an entity offers what the firm believes to be unparalleled insights into user behavior across different addresses and blockchain networks. This capability positions it at the forefront of the Web3 data revolution.With their combined expertise and resources, the two companies are set to drive innovation, foster inclusivity, and empower users in the evolving Web3 ecosystem. Uplifted in having secured the deal, the 0xScope team took to X (formerly Twitter), stating:“Looking forward to collaborating and contributing to the growth of the OKX ecosystem. Together, let’s drive innovation and empower the future of decentralized finance!”With 0xScope gearing up to introduce new features in the fourth quarter of 2023, there’s likely to be more news to follow from the Singaporean startup relative to the future development of Web3 data.

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