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Renault Korea Establishes Metaverse Space for Car Enthusiasts

Web3 & Enterprise·May 26, 2023, 2:54 AM

Renault Korea Motors made an announcement on Friday that it will establish the Renault Korea Hub, an immersive automotive experience located within a metaverse, according to a report by Korean news media Dailian. The company intends to commence operations of this unique venture in the upcoming autumn season.

Photo by Richard Horvath on Unsplash

 

The Sandbox and Korean brands

The Renault Korea Hub will operate within K-verse, a designated area of Korean brands within The Sandbox, a metaverse platform based on blockchain technology.

The Sandbox metaverse has recently announced its latest Korean brand partners, and as part of this development, a land sale event is being organized where their adjacent land will be raffled off. The event is named “Hallyu Rising.” Hallyu or the Korean Wave is a cultural phenomenon that has experienced a significant surge in global popularity since the 1990s, mainly thanks to its pop songs and TV shows.

During the land sale event, users have the chance to acquire land adjacent to various prominent brands associated with Korean culture. This will be made possible through raffles and auctions facilitated by the metaverse platform. Other notable partners besides Renault Korea are Channel A, a TV broadcasting network; Netmarble, a game publisher; and CJ ENM, an entertainment company.

 

Unique experiences for car enthusiasts

The Renault Korea Hub, the first of its kind in Korea, will provide a unique space for automobile enthusiasts to indulge in a diverse array of experiences and games. As per the automaker’s announcement, visitors will have the chance to engage in activities like developing their own vehicle designs.

Visitors will have the opportunity to experience Renault Korea’s vehicles in voxel form, allowing them to explore the technology, design philosophy, and stories associated with each vehicle. A voxel can be understood as a 3D counterpart to a 2D pixel, representing a value on a regular grid in 3D space.

Renault Korea CEO Stéphane Deblaise stated that the carmaker intends to continue its pursuit of diverse Web 3.0-based activities centered around metaverses and non-fungible tokens (NFTs). He said the automaker’s projects aim to establish a connection between customers’ mobility experiences and their digital lives. Deblaise also highlighted that these projects will undergo further development through the integration of artificial intelligence (AI) technologies.

 

Storytelling contest

Earlier this month, Renault Korea introduced the storytelling contest titled “create your SM6,” which concludes today. This campaign inspires customers to utilize emerging AI technologies to design their own SM6 vehicles and transform them into NFTs. The SM6, Renault Korea’s midsize sedan, initially debuted in 2016 and has undergone subsequent facelifts to enhance its features and aesthetics.

The top ten performers in the storytelling contest, who create captivating renditions and stories featuring the SM6, will be rewarded with utility NFTs and KLAY, the native token of the Klaytn network. The first-place winner will receive a prize package consisting of 1 million KRW ($750) worth of KLAY, along with six SM6 NFTs.

The announcement of the winners is scheduled to take place between May 31 and June 9. Following the announcement, the airdrop of rewards will be conducted from June 30 to July 7.

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Dunamu reports Q3 slump amid interest rate hikes and economic slowdown

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Web3 & Enterprise·

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Architecture Metaverse Platform STELSI Attracts Strategic Investment from Nexus One

Architecture Metaverse Platform STELSI Attracts Strategic Investment from Nexus OneSTELSI, a blockchain-based metaverse construction project, has announced that it has secured a strategic investment from global crypto asset venture capital firm Nexus One.Bridging architecture and the metaverseSTELSI is a Build-to-Earn (B2E) decentralized metaverse island that provides a realistic and intuitive extended reality (XR) experience where users can design, construct, and manage their own buildings. Built with the 3D creation tool Unreal Engine, it aims to support the seamless application of blockchain technology across various fields of the construction industry, including architectural planning and design, construction, and real estate. The platform also has its own token, STELSI, which users can earn by staking building NFTs.Photo by C Dustin on Unsplash“At STELSI, we are building a metaverse platform that converts the works of architects and artists into digital assets, providing new economic value and creative opportunities that have not been experienced before,” said the platform’s CEO Ryan Shim. “I believe that our efforts to make the traditionally conservative construction industry more flexible appealed to Nexus One as an attractive investment point.”Nexus One professionally invests in blockchain and crypto projects such as Klaytn, PlayDapp, and ProBit. Through its latest investment in STELSI, Nexus One aims to contribute to the development of more diverse content related to architecture, producing economic benefits and creative value within the realms of Web3, construction, and lifestyle.On the other hand, STELSI plans to use this opportunity to expand its services to produce various copyrighted content and foster its ecosystem.Promoting the world of digital artSTELSI had previously hosted the first STELSI Media Art Biennale on its metaverse platform back in June, where the company highlighted the potential of metaverse media art, a budding artistic field. Furthermore, it is consistently striving to promote the value of art through technology, as seen in “One Earth: Art Pia,” a digital art survival show currently streaming on the Korean OTT platform Wavve.The platform is also preparing for a token airdrop event ahead of the launch of its decentralized application (dApp) on October 16.

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Web3 & Enterprise·

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Singapore Bank Opens Branch in the Metaverse

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