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Renault Korea Establishes Metaverse Space for Car Enthusiasts

Web3 & Enterprise·May 26, 2023, 2:54 AM

Renault Korea Motors made an announcement on Friday that it will establish the Renault Korea Hub, an immersive automotive experience located within a metaverse, according to a report by Korean news media Dailian. The company intends to commence operations of this unique venture in the upcoming autumn season.

Photo by Richard Horvath on Unsplash

 

The Sandbox and Korean brands

The Renault Korea Hub will operate within K-verse, a designated area of Korean brands within The Sandbox, a metaverse platform based on blockchain technology.

The Sandbox metaverse has recently announced its latest Korean brand partners, and as part of this development, a land sale event is being organized where their adjacent land will be raffled off. The event is named “Hallyu Rising.” Hallyu or the Korean Wave is a cultural phenomenon that has experienced a significant surge in global popularity since the 1990s, mainly thanks to its pop songs and TV shows.

During the land sale event, users have the chance to acquire land adjacent to various prominent brands associated with Korean culture. This will be made possible through raffles and auctions facilitated by the metaverse platform. Other notable partners besides Renault Korea are Channel A, a TV broadcasting network; Netmarble, a game publisher; and CJ ENM, an entertainment company.

 

Unique experiences for car enthusiasts

The Renault Korea Hub, the first of its kind in Korea, will provide a unique space for automobile enthusiasts to indulge in a diverse array of experiences and games. As per the automaker’s announcement, visitors will have the chance to engage in activities like developing their own vehicle designs.

Visitors will have the opportunity to experience Renault Korea’s vehicles in voxel form, allowing them to explore the technology, design philosophy, and stories associated with each vehicle. A voxel can be understood as a 3D counterpart to a 2D pixel, representing a value on a regular grid in 3D space.

Renault Korea CEO Stéphane Deblaise stated that the carmaker intends to continue its pursuit of diverse Web 3.0-based activities centered around metaverses and non-fungible tokens (NFTs). He said the automaker’s projects aim to establish a connection between customers’ mobility experiences and their digital lives. Deblaise also highlighted that these projects will undergo further development through the integration of artificial intelligence (AI) technologies.

 

Storytelling contest

Earlier this month, Renault Korea introduced the storytelling contest titled “create your SM6,” which concludes today. This campaign inspires customers to utilize emerging AI technologies to design their own SM6 vehicles and transform them into NFTs. The SM6, Renault Korea’s midsize sedan, initially debuted in 2016 and has undergone subsequent facelifts to enhance its features and aesthetics.

The top ten performers in the storytelling contest, who create captivating renditions and stories featuring the SM6, will be rewarded with utility NFTs and KLAY, the native token of the Klaytn network. The first-place winner will receive a prize package consisting of 1 million KRW ($750) worth of KLAY, along with six SM6 NFTs.

The announcement of the winners is scheduled to take place between May 31 and June 9. Following the announcement, the airdrop of rewards will be conducted from June 30 to July 7.

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Web3 & Enterprise·

Aug 15, 2023

Nod to Gender Diversity as ZORIXchange Appoints Female CEO

Nod to Gender Diversity as ZORIXchange Appoints Female CEOIn an industry historically dominated by men, Dilys Cheng’s recent appointment as the CEO of Dubai-based ZORIXchange’s digital assets platform marks a progressive step in achieving gender diversity in the cryptocurrency space.The Middle Eastern crypto exchange business announced the appointment via a press release which was published on Monday.Photo by JÉSHOOTS on PexelsBanking backgroundThe firm articulated that Cheng, who hails from Nantou in Taiwan, gained experience in the banking world, igniting a fervent passion for streamlining financial ecosystems. Her eagerness to simplify these processes dovetailed with the potential of blockchain technology, propelling her on a mission of transformation.Leveraging her extensive background in finance, Cheng has merged her expertise in fiat exchanges with the emerging capabilities of blockchain technology. Her tenure as the former Director of Asia Blockchain Accelerator showcased her acumen, propelling startups toward global expansion by harnessing the power of blockchain.Addressing a gender imbalanceThe company also outlined the importance of the appointment from the perspective of gender equality, in an industry that is not well represented by women. The press release goes on to state that Cheng herself “places a strong emphasis on gender equality.” Cognizant of the formidable challenges women encounter in what is very much a male-dominated sector, it appears that Cheng has made the subject a cornerstone of her agenda.Cheng stated: “As we evolve technologically, it’s equally imperative that our culture evolves.”DiversificationThe gender diversity problem in crypto has long been recognized. When it comes to venture capital-backed crypto startups, less than 20% implicate female startup founders.Her rise through the ranks is more than just a professional achievement; it symbolizes the dismantling of merit-based glass ceilings and underscores the ongoing progress in society. Cheng’s ascendancy signifies a profound shift in the crypto realm, one that champions innovation and inclusiveness.From the perspective of investors, a study carried out by Gemini in 2021 found that only 26% of crypto investors were women. The issue isn’t confined to crypto and extends across the broader finance and technology spaces in general. A McKinsey study highlighted that 64% of C-suite executives in financial services were men, with 23% being women.ZORIXchange was founded in 2022 by David Pan. Pan previously worked for KPMG in Taiwan as its COO for Startups and Innovation. In 2018 he left KPMG to establish the ACE crypto exchange in Taiwan. ZORIXchange builds on his experience in the exchange business, within the Middle Eastern market and beyond. ZORIX has offices not only in Dubai, but also in Malaysia and Singapore. The firm has plans to extend its geographical offering further, with a proposed expansion into Hong Kong and Australia in the works.According to a press release published earlier this year, the company is focusing on getting compliance right. With that, it is in the process of acquiring licensing in Dubai, having previously obtained crypto trading licenses in Lithuania and Slovakia.The exchange is expected to launch fully in September, with plans to offer fiat withdrawal and deposit options, together with a debit card product.

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Web3 & Enterprise·

Aug 10, 2023

Gravity Reports Strong Q2 Revenues, Outlining Blockchain Game Roadmap

Gravity Reports Strong Q2 Revenues, Outlining Blockchain Game RoadmapSouth Korean game developer Gravity has disclosed its consolidated financial statements to share its second-quarter performance. During this period, Gravity reported total revenues of $181 million. This represents a 147.5% increase when compared to the same quarter last year. The company also demonstrated a surge in its operating profit, reaching $40 million, which reflects a noteworthy year-on-year increase of 138.3%.Photo by Max DeRoin on PexelsRagnarok Origin driving up revenueThis upswing in revenue can be primarily attributed to the successful launch of Ragnarok Origin, an MMORPG mobile and PC game that debuted in Southeast Asia on April 6, 2023. Another contributor was the introduction of Ragnarok Origin in Taiwan, Hong Kong, and Macau, alongside Ragnarok X: Next Generation’s performance in Korea.Gravity’s reputation as a prominent player in the gaming industry has been solidified through its creation of the popular massively multiplayer online role-playing game (MMORPG) Ragnarok Online. This flagship game draws its inspiration from a series of comics bearing the same name, which weave together elements from Norse mythology.Upcoming release plansLooking ahead, the game publisher has plans to bring a variety of IP-based games to players worldwide. First, Ragnarok V: Returns is gearing up to enter its closed beta test (CBT) phase in South Korea on August 17. Meanwhile, Japanese gamers can anticipate the launch of White Chord, a character-collecting RPG mobile game, set to debut on August 29. This creation comes from the collaborative efforts of Yulong Games, a Chinese mobile game developer, and Gravity Games Alliance (GGA), Gravity’s Japanese subsidiary.Drawing on its remarkable achievement in Southeast Asia, Ragnarok Origin is now gearing up for a forthcoming launch in Central and South America, scheduled for the fourth quarter of this year. Additionally, fans in Vietnam can look forward to the release of Ragnarok M: Eternal Love, an MMORPG mobile game, slated to arrive in 2024.Blockchain initiativesGravity’s ventures into the realm of blockchain technology also deserve attention. In this regard, Ragnarok Landverse, an MMORPG blockchain PC game, is poised to undertake its second round of CBT during the third quarter of this year. The game sets its sights on a broader launch in the latter half of 2023, encompassing regions like Southeast Asia (excluding Thailand and Indonesia), the Middle East, India, Africa, and Oceania.Furthermore, the anticipation mounts for the global launch of Ragnarok Poring Merge NFT, a time-effective RPG blockchain mobile game, projected to make its debut in the fourth quarter of this year. Another captivating prospect is Ragnarok Monster World, a Web3-based RPG blockchain game for both mobile and PC platforms. Developed by Singaporean company Zero X And, known for its expertise in blockchain game and solution development, the game utilizes NFT technology and is earmarked for release in 2024.

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Web3 & Enterprise·

Oct 12, 2023

OK Group Retires ‘Okcoin’ Brand

OK Group Retires ‘Okcoin’ BrandIn a move to streamline its crypto ventures, cryptocurrency exchange operator OK Group is rebranding its platforms under the single name “OKX.”The announcement was made by Hong Fang, President of OK Group’s Seychelles-registered exchange OKX, via a thread on X (formerly Twitter) on Monday.Photo by Kelly Sikkema on Unsplash‘Okcoin’ to ‘OKX’ global rebrandFounded in 2013, Okcoin will be undergoing a name change to “OKX,” aligning with OK Group’s overarching branding strategy. Hong Fang expressed her personal connection to Okcoin, stating:“I’ve been part of Okcoin for five years. Over the years, we have put a lot of love and passion into our brand and product.”She emphasized that this rebranding effort, beginning in Singapore, will extend to Europe and the United States in the coming months, ensuring consistency across key operational jurisdictions. Despite the name change, OKX maintains that customers can expect the same high-quality services within the same regulatory framework under the new brand. Providing the rationale for the change, Hong Fang went on to state:”We also believe it’s time for a change. Rebranding to OKX in our key operational jurisdictions will be great for our customers and business. I’m very excited about what to come next.”Previous rebranding activityFang also revealed that OK Group has already sunsetted the “Okcoin” brand and product in several regions, including Latin America, the Middle East and North Africa, South Asia, Hong Kong, and others. This transition aims to create a unified and recognizable identity for the group’s crypto ventures.The United States holds particular significance for OK Group’s global strategy, and the company remains committed to that market. Fang acknowledged the unique challenges encountered in the US but expressed the company’s dedication to empowering individuals and protecting freedom through technology within the US market. She stated: “It is home base for a lot of us on our team. It is special to us.”OKEx rebrandThis rebranding news comes approximately one year after OK Group initiated a similar transition with its subsidiary, formerly known as OKEx. In December 2022, OKEx transformed into “OKX,” expanding its scope beyond being a centralized crypto exchange. The move aimed to embrace DeFi, non-fungible tokens (NFTs), and Web3. OKEx, founded by OK Group CEO Star Xu in 2017, had played a significant part in terms of innovation in the cryptocurrency space during that time.OK Group’s decision to rebrand its crypto ventures under the unified name “OKX” signifies a strategic shift toward creating a more cohesive and streamlined brand presence in the global crypto market. The transition stands out as yet another iteration in the development of global crypto platforms within an ever-changing crypto ecosystem. As Hong Fang put it, “Okcoin was started almost 10 years ago.” . . . “We have been unequivocally investing in our Okcoin team and infrastructure ever since.”

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