Japanese Crypto Firm Pafin to Introduce DeFi Asset Management Platform

Web3 entertainment platform Playbux is set to embark on a public token sale in a departure from the more established initial coin offering (ICO) model favored by many crypto and Web3 platforms in the past.Photo by Mackenzie Marco on UnsplashFair community offering (FCO)Aiming to raise $150,000 later this month Playbux, a blockchain-based e-commerce metaverse platform that runs on the BNB chain, has opted for a fair community offering (FCO). As part of the FCO, it will provide pre-listing access exclusively to engaged users through Dubai-headquartered crypto investing platform Raiser, backed by Visa. In a series of posts on social media platform X on Monday, Raiser set out what it plans to bring to market by way of the FCO model.  According to the startup, FCO involves ranking project users based on on-chain activity, referrals, participation in educational quizzes and following the platform's X profile.  As the company puts it, “engagement is the king. The more interactive challenges you complete - the higher you climb on the Raiser.co leaderboard.” Users, depending on their ranking, gain the opportunity to invest in the project's token before its official listing on centralized exchanges. Raiser is being supported in its FCO model offering by market maker Kairon Labs. An alternative to ICOsThis community fundraising mechanism emerges as an alternative to ICOs, which, in the earlier days of crypto, became associated with fraudulent activities. The surge in ICOs between 2017 and 2018 led to a mix of success stories, like Ethereum raising $18 million in 2014. However, the funding mechanism was sharply criticized as it also attracted unsavory actors due to the lack of reporting requirements and accounting standards. In the aftermath of the ICO era, centralized crypto exchanges now mandate projects to lock a portion of their token supply at launch and vest some supply to prevent excessive dumping by investors. Raiser co-founder Kori Leon, who previously worked on the listings team at Binance, notes that Raiser's FCO process aligns with these stricter listing requirements while offering community members pre-listing token access, potentially reducing the urge to sell tokens immediately upon listing. Leon stated:”Our goal is to effectively support both the community and centralized exchanges, who show belief in the potential success of new projects through initial listings. Our unique platform rewards active community members and so assists exchanges in their strategic decisions.” Playbux's PBUX token, part of Binance Labs' incubation program and included in Visa's Asia Pacific 2023 accelerator program, will undergo a public FCO in late January, according to Leon. The metaverse-focused platform is known for its shop-to-earn experiences and customizable avatars. Playbux was founded by Thai entrepreneurs Tay Sitthisaktanakul and CEO Sarun Vichayabhai in 2022. This move by the firm through the utilization of FCOs signifies a shift away from the tarnished ICO model, acknowledging the importance of community engagement and responsible token distribution. 

Korean cryptocurrency exchange FOBLGATE (FOBL) last Thursday showcased its ongoing project on real estate-based security tokens at Momo Network’s second security token offering (STO) and Web3 networking party, the game media outlet Kyunghyang Games reported. Momo Networks is the company behind Momoboard, an all-in-one app that combines bulletin board, messaging and cloud storage features. The event served as an opportunity for FOBL to inform participants about the current stage of the exchange’s project and where it is headed. Initially introduced in November last year, the project is a collaboration between FOBL and prop fintech company Plus Platform, an asset management and trading platform headquartered in New York, U.S. Photo by Glenn Carstens-Peters on UnsplashReal estate-based security token projectAt the event, participants are anticipated to discuss the future of the security token market, which is currently focused on conventional real-world assets (RWAs). This new security token project is expected to innovate traditional real estate investments, offering benefits such as high liquidity, low transaction fees and easy access to investors, explained FOBL. The crypto company aims to solidify its position in the crypto market while raising public awareness of real estate security tokens. Future of virtual assetsAhn Hyun-jun, CEO of FOBL, said he plans to make his company an innovator in virtual asset development and create various types of crypto assets that extend beyond real estate-based security tokens.   Furthermore, a FOBL spokesperson stated that this networking party will serve as a forum for Web3 and STO experts to explore new technologies and innovative investment strategies, providing valuable insights for investors and market participants. 

Stella Chan, the chief operating officer of Phemex, a crypto derivatives exchange with a presence in Turkey and Singapore, recently provided details of the company’s unveiling of its Lending Protocol and SocialFi initiative Pulse Season 3. In an interview with Cointelegraph, Chan outlined that since the founding of the firm in 2019, the company has been evolving and working towards carving out a niche for itself in the industry. The executive confirmed that the exchange business has reached a point where daily trading volume now exceeds $2 billion across more than 300 trading pairs. Pulse Season 3Chan is also the co-founder of Phemex’s Pulse, a social trading platform that rewards users while attempting to foster a community spirit within the crypto sphere. As part of Phemex events held at Token 2024 in Dubai last week, the company announced Pulse Season 3, a SocialFi mechanism to incentivize community engagement. The initiative introduces casting and tipping features. Casting is a means through which community members can post up content. Meanwhile, tipping serves as a method through which other community members can acknowledge and reward high-quality community member contributions. Through this initiative Phemex is hoping to deliver an enhanced experience where trading seamlessly intersects with trending topics and insightful content.Photo by Shubham Dhage on UnsplashPhemex Lending ProtocolAlongside Pulse Season 3, the company has also launched the Phemex Lending Protocol, a feature allowing users to borrow crypto at competitive rates while earning interest. As part of that offering, all loans are safeguarded through the collateralization of the user’s digital assets. With an initial liquidity allocation of $22 million, this protocol has been established with an eye towards empowering traders to amplify their capital without selling their assets, while aligning in a more general sense with the user’s overall trading needs. Phemex is attempting to spearhead the transition towards greater user autonomy without compromising security. The Phemex Lending Protocol is central to that effort, offering users competitive borrowing rates and opportunities for passive income generation.  Standing testament to that, the platform offers interest rates on USDT starting at 3.57%. For those that hold vePT, the wrapped version of the platform's native Phemex token (PT), an additional 30% discount on borrowing rates is being offered. vePT is destined to act as a token which confers voting authority in the not too distant future, relative to Phemex’s governing decentralized autonomous organization (DAO). The platform is further enabling capital efficiency from the service user’s perspective by applying very little restriction so that funds can be withdrawn and redeployed at will, with minimum delay. Coming off the back of these announcements during Token 2024, the company appears to be following through on that momentum. Taking to the X social media platform on April 25, Chan outlined details of a plethora of user experience (UX) upgrades relative to its Pulse offering. Future plansLooking ahead, Phemex envisages the offering of a broader range of products tailored to user needs. Plans for an automated market maker (AMM) protocol aim to provide users with passive earning opportunities by contributing to liquidity. Additionally, Phemex is exploring the development of an on-chain credit scoring mechanism, leveraging its soulbound digital identity token to enhance access to decentralized finance (DeFi).