Hong Kong to Issue Digital Asset Licensing Guidelines in May

According to crypto data research platform Xangle, the crypto market is on the road to recovery this year thanks to positive outlooks on developments like a spot Bitcoin ETF, regulatory changes and diversified services.Photo by CHUTTERSNAP on UnsplashBitcoin’s resilienceSpeaking at a special seminar on virtual assets co-hosted by CrossAngle and accounting firm Samjong KPMG in Seoul last Friday, Kim Jun-woo, Co-Founder and CEO of Xangle, cited Bitcoin’s positive reputation as one of the reasons for the optimism. "There are reports that Bitcoin has a low correlation with risky virtual assets," he said. Public sentiment toward Bitcoin is also expected to improve this year as the global economy is expected to emerge from recession and manage a soft landing. Another major item on the agenda is a possible approval by the U.S. Securities and Exchange Commission (SEC) of a spot Bitcoin ETF this quarter. Web3 revolutionIn terms of innovative services, Kim stated that Web3 is expected to be actively implemented in local corporations after going through conceptual and technical testing stages. "In South Korea’s crypto market, (resources like) app stores and mobile phones exist, but there are no actual apps," Kim said. "I expect that figures from traditional finance and existing Web2 companies will enter the Web3 industry this year."  "Web2 companies will discover new business opportunities in Web3 and play a role in bringing existing content and users to Web3," said Lee Hyun-woo, Co-CEO of Xangle, in his presentation on the importance of Web3 system integration and virtual asset disclosure. "Their participation is important for the stable maturation of the Web3 ecosystem," he added. Regulation and governanceIn regards to policies and regulations, expectations point to a resolution of various uncertainties as cryptocurrencies are slowly becoming more integrated into the sphere of traditional finance. In South Korea, the imposition of basic legal regulations on virtual assets is accelerating, such as the Virtual Asset User Protection Act. The Financial Services Commission (FSC) also released guidelines for accounting and disclosure of virtual assets last month, which was examined in detail at the seminar. "The financial authorities' guidelines are more detailed than before. We expect additional guidelines from them in the future to further resolve shortcomings," Choi Yeon-taek, Managing Director of Samjong KPMG, commented.

South Korea’s cryptocurrency market is moving through a period of stricter oversight and policy debate, while major industry players pursue overseas listings against a backdrop of falling market valuations and weaker investor sentiment.Photo by Ori Song on UnsplashAccording to Newsis, financial regulators are close to finalizing penalties for the country’s major crypto exchanges after a wide-ranging review of their compliance systems. The Financial Intelligence Unit (FIU) under the Financial Services Commission (FSC) is preparing to issue sanctions such as institutional warnings, fines, and personnel measures against platforms found to have breached anti-money laundering (AML) rules. These actions follow a series of on-site inspections that began in August 2024 with Dunamu, the operator of Upbit, and were later extended to Bithumb, Coinone, Korbit, and Gopax. Authorities plan to determine and announce penalties in the order of these inspections, which concluded in April 2025. Stablecoin debate growsAt the same time, a policy debate is unfolding in the parliament over how far South Korea should go in supporting digital asset innovation. The Maeil Business Newspaper reported that Democratic Party lawmaker Min Byoung-dug has questioned the Bank of Korea’s cautious stance on launching a won-backed stablecoin. The central bank has identified seven main risks associated with such an asset, including possible de-pegging and threats to monetary policy stability. Min argues that the bank is placing too much weight on these micro-level risks. In a recent report, he contended that delaying innovation could lead to larger, structural economic losses and said the risks identified by the central bank can be managed through oversight and product design rather than by avoiding stablecoins altogether. Dunamu–Naver deal targets NasdaqIn the corporate sector, major fintech firms are pushing ahead with international expansion plans. Naver Financial and Dunamu, which operates the Upbit exchange, have endorsed a merger plan involving a comprehensive share swap, according to The Herald Business. The share swap ratio has been set at 2.54 to 1. This development follows earlier reports that the two firms were close to an agreement intended to support a future Nasdaq listing in the United States. Bitcoin slide persistsThese regulatory, legislative, and corporate developments are taking place as market conditions deteriorate. Global data show weakening demand, with spot Bitcoin exchange-traded funds (ETFs) recording about $3.5 billion in net outflows in November, according to Bloomberg, while CoinMarketCap data show Bitcoin prices down roughly 24% over the past month.  Domestic sentiment reflects this caution. In a weekly survey conducted by CoinNess and Cratos, 59.5% of South Korean investors said over the weekend that they expect Bitcoin prices to fall or crash this week, up from 43.6% a week earlier. Only 12.4% of respondents forecast a price increase. Views on the broader market cycle are also shifting. In the same survey, 42.9% of participants said they believe the bull market has already ended. Reflecting this sentiment, Alternative.me’s Crypto Fear & Greed Index is at 15, in the “Extreme Fear” zone as of Nov. 26. 

Singapore-based cryptocurrency trading platform BingX has secured a sponsorship deal as the new sleeve sponsor for Premier League football club Chelsea.Photo by Chaos Soccer Gear on UnsplashJanuary 9 debutThe arrangement, spanning the next six months, is expected to debut during Chelsea’s Carabao Cup semi-final first-leg match against Middlesbrough on Jan. 9. As part of this sponsorship, BingX will prominently feature on the front of Chelsea’s training kits for the upcoming 2024/25 season. Meanwhile, the current shirt sponsor, Infinite Athlete, will transition to a training sleeve sponsorship starting next season. While details about the fate of Chelsea’s training kit deal with Trivago, an online hotel booking site, remain uncertain, the club is navigating sponsorship changes in the wake of owner Roman Abramovich’s prior ownership and UK government sanctions. Corporate rebrandEstablished in 2018, BingX operates as a cryptocurrency exchange headquartered in Singapore, catering to a user base of over 10 million in Southeast Asia and North America. In November, the company announced that it was rebranding the business. Part of that process was understood to involve an overhaul of BingX’s visual identity, with the introduction of a streamlined logo. Sponsorship within the English Premier League is a high profile marketing move that will undoubtedly bring more visibility to that brand. Crypto marketing spend reboundThe marketing spend of crypto firms relative to high profile sponsorship deals has recovered significantly in recent months. Such sponsorship deals peaked at the top of the crypto market in 2021. That period saw profligate spending by many of the large crypto platforms. A standout example was provided by the $135 million sponsorship deal signed by fraudulently run crypto exchange FTX for the Miami Heat stadium naming rights in the United States. While that opulent sponsorship spending subsided during the bear market, it appears that there has been a modest resurgence as market conditions have improved. Seychelles-based crypto platform OKX has ongoing marketing relationships with the McLaren Formula One racing team and Manchester City Football Club. In March, U.S.-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team. Earlier this week it emerged that crypto gambling platform Stake.com had signed a sponsorship deal with the Sauber Formula One team. 18 of the 20 English Premier League clubs are now understood to have agreed sponsorship deals at one time or another with crypto companies. This demonstrates the growing trend of cryptocurrency platforms associating with high-profile sports partnerships, enhancing their visibility and influence in the market. Chelsea is actively seeking a front-of-shirt sponsorship deal, considering potential collaborations, including discussions with Saudi national carrier Riyadh Air. It’s understood that the BingX deal has been agreed for in excess of £10 million ($12.7 million) per season.