Potential of Blockchain Technology in Korean Journalism
During a journalism conference held in Korea, the founder of a blockchain-based news app provider delivered a talk to underline the potential of blockchain technology in journalism, according to a press release by blockchain-based news app provider Publish.

2023 World Journalists Conference
The 2023 World Journalists Conference, hosted by the Korean Press Association, commenced its six-day run on Tuesday, marking the event’s eleventh iteration. Being convened for the first time in four years due to the COVID-19 pandemic, the conference saw the attendance of over 70 journalists from 50 countries who were gathered to discuss the future of journalism in the context of digital transformation.
Token reward system
Kwon proposed a revenue model for media companies that incorporate a token reward system to encourage reader engagement.
Under this system, news enthusiasts can participate in various activities, such as reading and sharing articles, or leaving comments, and be rewarded with tokens. This approach can foster a sustainable community and cultivate a loyal customer base, enabling writers to prioritize journalism over creating clickbait articles. A more efficient advertisement distribution process can also be achieved through this system.
Blockchain technology
The news app developer aims to implement blockchain technology to enhance, rather than dismantle, the existing journalism model. Blockchain technology can be used to record and validate every activity in the news industry, which can then be rewarded with cryptocurrencies.
Publish’s decentralized identifier (DID) app enables users to take part in surveys without revealing their personal information, and will also support fundraising for news writing.
NFTs
Media companies can also explore additional revenue streams by creating non-fungible tokens (NFTs). By tokenizing their articles and photos, firms can establish ownership and authenticity, facilitating more efficient transactions.
Kwon noted that this blockchain-driven incentive system not only allows media organizations to improve their user experience, but also empowers readers to engage with journalism as active stakeholders, sharing its value in various ways.


