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Com2uS’ partnership with Thailand’s SHIN-A to boost Web3 gaming presence in Southeast Asia

Web3 & Enterprise·November 23, 2023, 4:00 AM

Com2uS Holdings, a South Korean game developer, announced on Thursday that its subsidiary, Com2uS Platform, has forged a reselling partnership with SHIN-A, a Bangkok-based marketing and game service firm. This collaboration aims to bolster the expansion of Com2uS Platform’s all-in-one gaming platform, Hive, marking a significant step in its global outreach and growth strategy.

Photo by Lisheng Chang on Unsplash

 

Blockchain-powered, all-in-one platform

Hive offers a comprehensive suite of services, including authentication, payments, promotions, customer support, analytics, and Web3 integrations, all integrated within a single software development kit (SDK). Since opening its services to external game companies in 2021, the blockchain-powered platform has secured contracts with 51 games from 39 different publishing clients, demonstrating its growing influence and utility in the gaming industry.

Against this backdrop, the newly established partnership between Com2uS Platform and SHIN-A paves the way for cooperative marketing and sales efforts aimed at promoting the Hive platform to a broader range of global gaming companies. To facilitate this goal, SHIN-A is planning to establish a dedicated support team in Thailand, which will focus on the resale of Hive products.

SHIN-A, a key player in game publishing and global marketing, covers a wide range of business areas, including Web2 and Web3, across mobile, desktop and console platforms. The company has forged game publishing contracts with global giants like HoYoverse and Tencent, and has successfully conducted local marketing for Com2uS’ game, Birdie Crush: Fantasy Golf. Additionally, SHIN-A collaborates with major Thai firms like mobile phone network AIS and is involved in entertainment ventures, including organizing large-scale K-pop concerts.

 

Thailand’s growing gaming market

With almost 40% of its 70 million population engaging in games, Thailand presents a significant market opportunity. This is further underscored by the fact that the country boasts the highest average in-app purchase spending per person in Southeast Asia. It is also witnessing rapid growth in the gaming sector as the second-largest gaming market in Southeast Asia, trailing only behind Indonesia.

In this vibrant market, Com2us’ action RPG, Summoners War: Chronicles, has achieved notable success, becoming one of the top-grossing games on the Steam platform in Thailand. This success signals a promising landscape for the introduction of Com2uS Platform’s Hive, which is likely to further enhance customer engagement and expand the company’s footprint in the region’s booming gaming market.

Com2uS Platform’s Business Director, Kim Jong-moon, stated that the reselling partnership with SHIN-A is poised to significantly enhance Hive projects in the Southeast Asian market, a region known for its dynamic gaming and blockchain sectors. Kim highlighted the company’s plans to earmark the upcoming year as a pivotal period for Hive, marking the beginning of its global strategy implementation.

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Policy & Regulation·

Apr 20, 2023

Hong Kong Launches Web3 Institute

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Web3 & Enterprise·

Jul 27, 2025

OSL raises $300M to finance expansion

OSL Group, a Hong Kong-based publicly listed digital asset exchange platform, has raised $300 million to finance further expansion of the business.Photo by Towfiqu barbhuiya on UnsplashLargest publicly disclosed crypto equity raise in AsiaIn a press release published on July 25, the company claimed that it has completed the largest publicly disclosed equity raise to date within Asia’s digital asset sector. It suggested the funding signaled market confidence in the digital asset business model that the firm is pursuing.  OSL intends to allocate the funding across three primary areas. Acquisition opportunities are one core area the company plans to home in on. It says that it will continue its “aggressive global expansion drive” through a combination of licensing, partnerships and acquisitions.  As part of its global expansion strategy, last month the company acquired a 90% stake in Evergreen Crest Holdings, an Indonesian crypto exchange operator. In February, it rebranded CoinBest, a Japanese crypto exchange, as OSL Japan after acquiring it late last year. Stablecoin initiativesOSL plans to pursue new global business initiatives, including initiatives related to stablecoins and payments. It stated that it will accelerate its “build-out of global business and payment networks, integrating fiat currencies, stablecoins, and major digital assets.” The company feels that investment in infrastructure of this nature will facilitate its institutional and enterprise clients, giving them access to “secure, efficient, and seamless cross-border payment solutions.” The third core area it will allocate funding to is working capital. OSL believes that enhancing the strength and depth of its working capital will give the firm a competitive advantage over its rivals in terms of reach, coverage, scale and volume. The company’s Chief Financial Officer (CFO), Ian Wong, commented on this latest development, stating: "This US$300 million equity raise marks a major milestone in our journey and reflects strong conviction in OSL's digital asset strategy and execution.” OSL is already well established as a key player in the digital assets space in Hong Kong. Founded in 2003 as BC Technology Group, it later rebranded and in 2018 the company expanded its services to cater to the digital assets sector. In 2023, OSL, alongside rival HashKey, became the first digital assets companies in the Chinese autonomous territory to be licensed by the Securities and Futures Commission (SFC). Supporting spot crypto ETF issuersOSL supports asset management firms that have listed Bitcoin and Ether exchange-traded funds (ETFs) on the Hong Kong Stock Exchange (HKEX), through its staking and digital asset custody infrastructure. In April, the company was approved by the SFC to offer Ethereum staking services. In July 2024, the company claimed that 88% of spot digital asset ETF trading in Hong Kong had been carried out by firms that it has partnerships with. The timing of the announcement of this latest development is interesting, given that one of the focuses for the funds raised is to develop stablecoin-related business, against a backdrop of Hong Kong’s new Stablecoins Ordinance coming into effect in less than a week from now.Bloomberg reported last week that around fifty companies have expressed interest in obtaining stablecoin licensing in the city, with the local regulator and central banking institution, the Hong Kong Monetary Authority (HKMA), likely to issue ten licenses. 

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Policy & Regulation·

Jun 29, 2023

Incheon Empowers Korean Blockchain Startups with Binance and Undefined Labs as Accelerator…

Incheon Empowers Korean Blockchain Startups with Binance and Undefined Labs as Accelerator OperatorsIncheon Technopark (ITP), a public organization dedicated to promoting startup growth in Incheon, South Korea, has revealed the selection of two accelerator program operators to support ten blockchain ventures. This joint effort between ITP and Incheon Metropolitan City aims to nurture blockchain startups and establish Incheon as a thriving blockchain hub.Photo by Shubham Dhage on UnsplashTwo operatorsA consortium consisting of Web3 gaming studio Ret Games, on-chain risk rating solution developer Undefined Labs, and global cryptocurrency exchange Binance will join forces as a single operator. Venture capital firm Nanuhm Angels will participate as the other operator. Each blockchain venture enrolled in the accelerator program will receive support worth 20 million KRW ($15,000) from one of the two accelerators. The application window will run from June 28 to July 21.Support contentUndefined Labs will provide comprehensive insights into the blockchain industry, covering technology, market trends, and use cases. Binance will offer consultations on business modeling and marketing strategies. Ret Games will share its expertise in developing blockchain services. Meanwhile, Nanuhm Angels will enable participants to test their business models by granting them access to Rotonda’s launchpad. Rotonda is a subsidiary of the Korean crypto exchange Bithumb and operates the Web3 Burrito Wallet.In a recent tweet, Jo Dong-hyeon, the founder of Undefined Labs, expressed his enthusiasm for assisting other companies in entering the blockchain industry.

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