2023: A year of success for Com2uS Platform

Andreessen Horowitz is deepening its bet on Asia’s retail crypto boom, even as trading on South Korea’s largest exchanges has cooled from last year’s peaks. The firm’s crypto arm, a16z crypto, said in a press release that it has opened its first Asia office in Seoul, citing South Korea’s high level of retail participation. Nearly one in three South Korean adults owns cryptocurrency, exceeding the share of stock investors, according to the firm. The move comes as the broader Asia-Pacific region cements its role as a hub of grassroots crypto activity, a trend highlighted in Chainalysis’ 2025 Global Crypto Adoption Index.Photo by Brady Bellini on UnsplashAltcoin-heavy retail marketSouth Korea has been a major contributor to that growth. Bloomberg reported in October that digital assets have increasingly become a long-term savings vehicle for many South Koreans, particularly those trying to purchase homes. Trading on local platforms remains heavily skewed toward higher-risk altcoins, which account for more than 80% of total volume across domestic exchanges. Still, overall activity has dropped sharply over the past year. A November report from Wu Blockchain said trading on Upbit, the country’s largest exchange, is down about 80% from a year earlier. The platform averaged $1.78 billion in daily volume in November 2025, compared with roughly $9 billion in December 2024. Bithumb, the second-largest exchange, saw a similar pullback, with average daily volume falling from $2.45 billion last December to about $890 million this November. Some of that retail liquidity appears to have rotated into equities, with the benchmark KOSPI index up more than 72% year-to-date. Asia’s wealthy to increase crypto exposureEven as spot volumes recede, higher–net–worth investors across the region are signaling longer-term interest. Sygnum’s APAC HNWI Report 2025, cited by Cointelegraph, found that 60% of surveyed high-net-worth individuals plan to increase their crypto exposure over the next two to five years. The report said 87% of respondents already hold digital assets; about half allocate more than 10% of their portfolios, and the average allocation is around 17%. The survey included 270 participants with more than $1 million in investable assets or extensive professional investing experience, drawn from ten Asia-Pacific markets led by Singapore and including Hong Kong, Indonesia, South Korea, and Thailand. Overall, 90% of respondents said they view digital assets as important for long-term wealth preservation and legacy planning, rather than primarily as a speculative trade. Anchored by the new Seoul office, a16z crypto said it plans to provide go-to-market support for portfolio companies seeking to expand in Asia, including help with distribution, partnerships and community building. The effort will be led by Park Sung-mo, whose previous roles include positions at Monad Foundation and Polygon Labs, as Head of APAC go-to-market. Pakistan looks to crypto for financial modernizationPolicy debates elsewhere in Asia also reflect growing interest in digital assets' economic role. At the Bitcoin MENA Conference on Dec. 9, Pakistan’s Virtual Asset Regulatory Authority chairman Bilal Bin Saqib said the country needs to move beyond conventional economic structures and leverage digital assets as a new source of momentum, according to Cointelegraph. He argued that digital assets and blockchain could form part of a new financial architecture for the Global South, not merely serve speculative use cases. The country’s youth-heavy population, about 70% under age 30, was central to his view that it could take a leading position in crypto adoption. Chainalysis’ 2025 index placed Pakistan third worldwide, pointing to how policymakers in emerging markets are increasingly factoring digital assets into long-term economic strategies. 

Lotte’s NFT marketplace partners with upcycling brand NiUl for membership NFTsLotte Data Communication, an affiliate of South Korean retail conglomerate Lotte Group, issued a press release on Wednesday (local time) to reveal that its NFT marketplace, Kottonseed, has issued new non-fungible tokens (NFTs) in partnership with upcycling brand NiUl whose name stands for “Nothing is Useless.”Photo by MSA-90 on PixabayPlastic lids to stylish keychainsNiUl recycles discarded plastic lids, transforming them into vibrant, stylish key ring pendants known as NiUl rings. NiUl has successfully sold over 2,000 pendants across a mix of online and offline platforms, with 300 kilograms of plastic lids donated by supporters. In a strategic move to broaden its reach, the company has been partnering with diverse firms and ramping up its donation initiatives, targeting environment and fashion-conscious millennials and Generation Z consumers.In their latest venture with Kottonseed, these pendants have been digitized into membership NFTs, which come with a suite of benefits like a special edition rope strap and discounts on products. Some lucky members may even get the opportunity to be involved in creating a NiUl ring. These membership NFTs are being released in limited numbers and are up for grabs starting today on NiUl’s page on Smart Store, an e-commerce platform of popular search engine Naver.NFTs in five colorsThe NFTs are offered in five distinct colors, each named after the sky’s varying appearances: “Post-rain Clear,” “Blue Sky,” “Sunset,” “Aurora” and “Night Sky.”A spokesperson for Lotte Data Communication expressed that the company sees great value in participating in upcycling initiatives with NiUl through their NFT marketplace, Kottonseed. They are keen on pursuing enjoyable and varied collaborations to support NiUl’s socially beneficial endeavors. Moreover, Lotte is actively exploring ways in which NFTs can contribute to environmental, social and governance (ESG) objectives.

McDonald’s Enters the Metaverse with McNuggets LandMcDonald’s, the global fast food giant, has ventured into the metaverse realm to commemorate the 40th anniversary of its beloved Chicken McNuggets, with McDonald’s Hong Kong spearheading the immersive experience.McNuggets Land, a virtual world situated within the metaverse platform The Sandbox, now welcomes enthusiastic players to embark on a quirky adventure filled with pixelated McNugget characters like “Coach McNugget” and his trusty sidekick, “Assistant Coach McNugget.” The project team behind The Sandbox laid out the details of the initiative via a blog post published on Medium on Thursday.In this novel virtual landscape, players are tasked with the mission of locating four McDonald’s signs, sparking excitement for the rewards that await. Among the enticing incentives are a shared prize pool of 100,000 SAND (approximately $44,000) and enigmatic “mystery boxes.” SAND is the native token of The Sandbox virtual world.Photo by Jas Rolyn on UnsplashCustomer engagement challengesThe CEO of The Sandbox, Sebastien Borget, expressed enthusiasm for collaborating with global brands like McDonald’s to drive mass adoption of the metaverse. The Sandbox has already witnessed the presence of several prominent brands like Adidas, Atari, and Gucci within its virtual world. Comparatively, it might be challenging for McNuggets Land to carve out a distinctive niche to capture enduring user engagement.Numerous brands have attempted whimsical activations within metaverses over the years, from Snapple’s virtual bodega to Taco Bell’s metaverse wedding. However, the fundamental question arises when virtual food or drink experiences are introduced — what’s the point when you can’t taste or smell in the metaverse?Bear market & regulatory setbacksMoreover, the timing of brands entering the Web3 space may be subject to scrutiny. With venture capital money flowing toward AI and Disney closing its metaverse ventures, the Web3 landscape faces a more challenging environment in 2023. The ongoing crypto winter and Securities and Exchange Commission (SEC) crackdowns have somewhat dampened the allure of these activations, making it imperative for brands like McDonald’s to offer a compelling “why” for their Web3 endeavors.Starbucks has been experimenting with its Web3 loyalty program called “Odyssey,” which ties in seamlessly with its customers’ real-world coffee purchases. This strategic approach aligns virtual rewards and digital collectibles with existing behaviors, giving added value to their regular activities. In doing so, Starbucks fosters a sense of community and gains valuable feedback for future improvements, ensuring a more sustainable and purposeful presence in the Web3 space.Formative developmentWhile McDonald’s McNuggets Land in the metaverse may excite some players with its whimsical charm, the bigger question remains: What value does it truly bring to the participants, and how does it ensure a lasting impact? In a rapidly evolving Web3 landscape, success lies in offering meaningful experiences that align with users’ existing behaviors and aspirations, fostering genuine engagement and community-building.We are still at a stage where consideration of the metaverse in terms of what it is, what it represents, and what experience users can or should glean from it is still formative. It remains to be seen as to the extent to which Mcdonald's will be successful in this instance, but it is encouraging that they’re brave enough to get involved with the innovation.