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OKX expands McLaren F1 sponsorship deal

Web3 & Enterprise·January 20, 2024, 10:47 AM

As the 2024 F1 season gears up for its launch on March 2, leading NFT marketplace and crypto exchange OKX is set to take center stage by showcasing its logo on McLaren F1 cars.

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Photo by Jesper Giortz-Behrens on Unsplash

The move, outlined in a recent press release, will see the OKX brand on the side of McLaren’s cars in 20 high profile races. Going beyond a mere branding endeavor, the sponsorship initiative has been put together in an effort to energize the blockchain-centric world of F1, enhancing track-side aesthetics and elevating the visibility of the Web3 company.

 

‘Stealth Mode’

The collaboration will see OKX's branding appear on various elements of McLaren cars, from side pods and rear wings to mirrors, drivers' helmets and team apparel.

 

OKX's logo will be prominently featured during 20 out of the 24 races in the upcoming F1 season. The primary 2024 livery of the vehicle draws inspiration from the OKX-McLaren "Stealth Mode" design showcased during the Singapore and Japan Grand Prix races in 2023.

 

According to Haider Rafique, the Chief Marketing Officer at OKX, the decision to expand the sponsorship deal with McLaren aligns with the increased brand awareness achieved through their partnership.

 

Building upon existing sponsorship deal

The collaboration between McLaren and OKX isn't new. OKX's initial partnership with McLaren commenced in May 2022 as a primary partner to its F1 team and laid the foundation for this continued collaboration. The crypto platform’s livery featured on McLaren MCL60 F1 cars at the Singapore and Japan Grand Prix races in 2023. 

 

Surveys conducted post-event revealed that 80% of attendees expressed interest in learning more about the exchange, indicating a curiosity within McLaren's fan base about Web3 and digital finance. This resonance with the audience aligns with OKX's mission to make the crypto economy accessible to everyone and educate the public about the benefits and opportunities within this space.

 

Looking ahead, Rafique expresses OKX's intent to pursue a long-term partnership with McLaren, emphasizing the value derived from longevity and growth over time. He envisions the McLaren-OKX partnership as potentially spanning decades, fostering generational associations akin to his own fondness for Ayrton Senna and McLaren from his youth.

 

Broader crypto sector marketing

The broader trend of the cryptocurrency sector's increased involvement in F1 is evident, with partnerships like Crypto.com creating NFTs for every lap and Kraken's marketing collaboration with the Williams Formula One racing team. Earlier this month, crypto gambling platform Stake signed a sponsorship deal with the Sauber F1 team.

 

Crypto.com has been a prominent sponsor of Formula 1 since 2021, showcasing its logo at Grand Prix circuits globally and sponsoring the Aston Martin Aramco Cognizant F1 team.

 

The other high profile sports sponsorship forum for crypto businesses appears to be the English Premier League (EPL). In this arena too, OKX has been active, having an ongoing deal in place with Manchester City which it strengthened last year. Singapore-based crypto trading platform BingX recently followed suit, securing a sponsorship deal with Chelsea Football Club.

 

 

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Web3 & Enterprise·

Jul 02, 2024

Japan's Sony to revamp crypto exchange WhaleFin following acquisition

Japanese consumer electronics conglomerate company Sony appears to be gearing up for a cryptocurrency exchange relaunch following its acquisition of WhaleFin. That’s according to a press release published by Japanese public relations company PR Times. Last year, Sony bought Amber Group, a Singapore-headquartered digital asset and crypto financial services firm, which operates crypto exchange WhaleFin. It now appears that the company plans to revamp the local trading platform.  S.BLOX crypto exchangeAmber Group has been renamed to S.BLOX Co. A statement from WhaleFin confirmed the name change. The rebranding has occurred following the acquisition in August 2023 of Amber Group by Quetta Web, a wholly-owned subsidiary of Sony Group Corporation. It also outlined plans to upgrade the service in terms of user experience through a user interface (UI) design refresh. Furthermore, the service plans on releasing new applications going forward.  Part of the strategy is to leverage Sony Group businesses in order to further bootstrap the crypto exchange. Using this approach, the company believes that it can create new added value in cryptocurrency trading services.  The precise launch date of the renewed WhaleFin crypto exchange has yet to be announced. S.BLOX is registered with the Kanto Local Finance Bureau of the Ministry of Finance. Furthermore, it’s a member of the Japan Virtual and Crypto Assets Exchange Association (JVCEA), which oversees cryptocurrency trading within the Japanese jurisdiction from a regulatory and compliance perspective. The exchange business is understood to have a current capitalization of 1,708,179,531 yen (around $10.5 million).Photo by James Feaver on UnsplashWeb3 focusSony has made a concerted effort to expand its activity in the Web3 space. In March 2023, the company filed a patent that aims to enable players of Sony gaming products to access interactive Web3 gameplay. That application will focus on the use use of NFTs. A month earlier, Sony Network Communications, its internet provider division, partnered with the Astar blockchain development team in order to create an incubation program for startups who are working on decentralized autonomous organizations (DAOs) and NFT-based innovation. The same subsidiary partnered with Japanese blockchain firm Startale Labs last September in order to build Sony’s own public blockchain network. The CEO and founder of Startale Labs, Sota Watanabe, took to the X social media platform on July 1, clarifying that Startale’s external director will be heading up Sony’s new crypto exchange. While Sony has dipped its toe in the water previously relative to Web3 projects, this latest development will see it become more deeply involved in the crypto and Web3 space.  Amber Japan was bought out by crypto finance firm Amber Group in 2022 when it was known at that time as DeCurret. Last year, Bloomberg reported that Amber Group was working towards selling off the enterprise due to difficulties in navigating the strict regulatory environment it encountered within the Japanese market. In a related development, it emerged last month that leading Japanese crypto exchange bitFlyer had acquired FTX Japan, the Japanese subsidiary company of the failed global crypto exchange business.

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Web3 & Enterprise·

Sep 27, 2023

Binance Explores Stablecoin Issuance on MUFG Progmat Coin Platform

Binance Explores Stablecoin Issuance on MUFG Progmat Coin PlatformMitsubishi UFJ Trust and Banking Corporation (MUTB), the trust arm of Japan’s largest bank, Mitsubishi UFJ Financial Group (MUFG), has announced a collaborative effort with Binance Japan to investigate the issuance of public blockchain stablecoins denominated in Japanese yen and other currencies.Photo by Aditya Anjagi on UnsplashProgmat blockchain platformAccording to a press release published on Tuesday, the development is centered around MUFG’s Progmat blockchain tokenization platform, which encompasses the Progmat Coin stablecoin platform. Notably, Progmat now counts among its stakeholders some of Japan’s major financial institutions, including the second and third largest banks, SMBC and Mizuho.The scope of this venture extends beyond the confines of Japanese users, potentially transforming Japan into Binance’s stablecoin issuance hub. The initiative has emerged against the backdrop of recent regulatory events in the United States, notably the New York State Department of Financial Services (NYDFS) instructing Paxos Trust to halt the issuance of the Binance USD (BUSD) stablecoin earlier this year. The timeline for the launch of Japanese Binance stablecoins is set for 2024, contingent upon Binance Japan obtaining an Electronic Settlement Methods Transaction Business Provider license.Japan has been making strides in its regulatory landscape to accommodate various types of stablecoins, including those issued by banks and trusts. Under this framework, stablecoins issued by trusts like Mitsubishi UFJ Trust enjoy some unique advantages, such as exemption from licensing requirements and the absence of Know Your Customer (KYC) protocols for stablecoin transfers. Furthermore, these stablecoins are backed by ring-fenced reserve assets, mirroring the approach taken by Paxos Trust.The underlying Progmat blockchain technology is rooted in the Corda enterprise blockchain. However, MUFG has been actively collaborating with DataChain and TOKI technology to facilitate stablecoin issuance on multiple public blockchains, allowing for cross-chain transfers. The initial plan encompasses blockchain platforms like Ethereum, followed by Cosmos, Polygon, Avalanche, and others. This development raises questions about the potential elevation of Binance’s BNB Chain in the broader blockchain ecosystem.Tatsuya Saito, Founder and CEO of Progmat, remarked on the collaboration, stating:“We believe that the new stablecoin from this collaboration will be a step forward in advancing the Web 3.0. Progmat is a neutral infrastructure that enables the issuance of various brands of stablecoins with the greatest flexibility of use and the least risk of de-pegging, it does not compete with players issuing their own stablecoins.”Saito also hinted at other stablecoin projects in the pipeline with Japanese financial institutions and partners, underscoring Binance’s dominant position in the cryptocurrency trading world.Expanding presence in JapanBinance Japan, which recently acquired an existing crypto exchange and rebranded it as Binance Japan, currently lists 34 tokens. In addressing the WebX conference in July, Binance Founder and CEO Changpeng Zhao (CZ) recognized the positive regulatory environment that exists in Japan relative to Web3.From Binance’s perspective, this latest collaboration represents a substantial win, especially after the loss of its own stablecoin. Binance has been promoting lesser-known stablecoins on its exchange by reducing transaction costs, a strategy with inherent risks. In contrast, the alliance with MUFG, a globally significant bank, adds credibility and a different level of assurance to stablecoins.

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Policy & Regulation·

May 30, 2024

Hong Kong SFC to inspect crypto trading platforms post-licensing deadline

The Hong Kong Securities and Futures Commission (SFC) announced plans to conduct on-site inspections of local virtual asset trading platforms (VATPs) that are still in the process of regulatory applications after the June 1 licensing deadline. The SFC has emphasized that starting from June, all local crypto trading platforms must either possess a license or be deemed-to-be-licensed to operate legally. Operating an unlicensed VATP post-deadline will be considered a criminal offense, with the SFC actively pursuing compliance.Photo by farfar on UnsplashFocus on compliance and market adjustmentsThe inspections aim to ensure adherence to regulatory standards, particularly in safeguarding client assets and executing Know Your Customer (KYC) processes. The SFC has advised investors to only engage with licensed platforms and cautioned unlicensed companies against marketing their services or accepting new retail clients. Amidst these regulatory changes, the number of license-seeking crypto exchanges has declined. Notably, 11 firms, including OKX and Huobi's local branch, have retracted their licensing applications, leaving 18 still pending. Meanwhile, Gate.HK has halted certain operations in anticipation of meeting the new regulatory demands. To date, only two companies, OSL Digital Securities Limited and Hash Blockchain Limited, have secured a license to operate under the new framework in Hong Kong. 

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