OKX expands McLaren F1 sponsorship deal

Metaverse Expo 2023 in Seoul: Exploring the Future of the 3D InternetThe Metaverse Expo 2023 is scheduled to be held at the COEX, an exhibition and convention venue in Seoul, from June 14 to 16, according to a press release. With its focus on the future of the three-dimensional Internet, this event seeks to attract metaverse enthusiasts eager to explore cutting-edge technologies. This year, the “Metaverse + Generative AI Summit” will run alongside the expo, showcasing the diverse applications of generative AI in enhancing efficiency within the metaverse.Photo by julien Tromeur on UnsplashKorea’s strategy for metaverse promotionIn February last year, the Korean Ministry of Science and ICT revealed a metaverse promotion strategy involving a comprehensive support plan of 237 billion KRW ($179.6 million). This initiative seeks to cultivate an augmented reality ecosystem by developing metaverse platforms, fostering metaverse companies, and aiding their international expansion.The expo will host exhibits centered around four key topics: metanomics, digital twins, education, and NFTs. Attendees will explore innovative business models, learn about the replication of physical objects in the virtual realm, discover the potential of the metaverse in reshaping educational approaches, and understand the role of non-fungible tokens in establishing digital ownership.Side events to support businessesIn addition to the main exhibits, the expo will host various side events such as export and investment counseling sessions, new product presentations, and seminars. In collaboration with the Korea Trade-Investment Promotion Agency (KOTRA), a consultation program will be offered to encourage overseas buyers to engage with Korean companies. This program aims to support Korean businesses in promoting their products and services overseas, as well as connecting them with new buyers and investors who can contribute to their growth and expansion.Previously known as the Seoul VR-AR Expo, this event has been an annual feature since 2018, with VR representing virtual reality and AR representing augmented reality. In line with evolving industry trends, the event was rebranded to the “Metaverse Expo” in 2022. This year’s event will mark its sixth running, further cementing its role as a beacon for developments in the rapidly advancing metaverse landscape.

P2E defense game Slime World to roll out a major update in DecemberSlime World, a play-to-earn (P2E) blockchain game developed by South Korean company Nada Digital, is set to roll out a major update this December, according to a report by local news outlet Edaily.Photo by Markus Winkler on UnsplashUpdates to two game modesThis update to the defense game will enhance PvP Arena Mode, allowing players to merge NFT characters to battle against others, and will also improve the defense-oriented Infinite Mode. New NFTs released with this update will enable users to try diverse squad formations in Arena Mode, fostering strategic gameplay. The upgrade to Infinite Mode is designed to simplify the process of mining in-game tokens.Airdrop eventsIn celebration of its upcoming update, Slime World is planning a series of events. To bolster Arena Mode, the game will conduct airdrops of extra NFTs to both current and new NFT purchasers. Additionally, there will be airdrops of NADA tokens and various paid items. The platform is also set to provide incentives for players who haven’t accessed the server in a while, encouraging them to re-engage with the game.A representative from NADA Protocol, which operates under Nada Digital, mentioned that despite South Korea’s ban on play-to-earn (P2E) games, Slime World has garnered favorable reviews from gamers around the world. They anticipate that the forthcoming update will further contribute to the game’s growth and popularity.

Asiastar Entertainment and Codus to Develop Casual P2E Game with NFT RewardsAsiastar Entertainment, a Korean company specializing in animation, food products, and toys, revealed plans last Friday to work with its business partner, software and blockchain development firm Codus, to develop a casual play-to-earn (P2E) game that rewards players with NFTs.Photo by Choong Deng Xiang on UnsplashTokenized in-game assets and coin rewardsSpecifically, multiple in-game characters and backgrounds will be tokenized as NFTs for trading. As players progress through the game, they can also earn rewards in the form of TBC — the official tradeable coin issued by TurboChain Foundation, a subsidiary of Asiastar Entertainment. These rewards can be exchanged for gift vouchers and various merchandise, the company said.The two companies plan to leverage Asiastar Entertainment’s Great Q-Bot animation model — a model originally aimed at providing animated educational content for children — to create the P2E game.Watch-to-earn, short-form videosMeanwhile, TurboChain Foundation is gearing up to launch its Turbo Playhouse platform in the latter half of the year. This watch-to-earn, short-form video platform links offline products and online videos with QR codes to allow users to receive TBCs.Asiastar Entertainment also added that it is currently focusing on expanding its business through blockchain-related ventures by taking advantage of its core competencies in this emerging field.