South Korea investigates Worldcoin for its personal data collection

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

EOS Granted Whitelist Approval by Japanese RegulatorsThe open-source layer-1 blockchain platform EOS has secured whitelist approval from the Japan Virtual and Crypto Asset Exchange Association (JVCEA).The EOS Network Foundation, an entity established with a view towards supporting and safeguarding the development of the EOS blockchain network, announced the approval via a blog post published to its website on Wednesday.EOS raised eyebrows with a staggering $4 billion initial coin offering (ICO) back in 2018. This approval will likely act as a shot in the arm for the project, given the period of relative stagnation that has followed the ICO.Photo by Paul MARSAN on UnsplashEOS price respondsThe approval paves the way for EOS to be traded against the Japanese yen, potentially opening up new avenues for the cryptocurrency’s adoption and utilization. The endorsement has had an immediate impact on the EOS token’s value, driving its price up by 5.54% over the course of the past seven days in a surge of market activity.At the time of writing, the EOS token is trading at $0.622 with an accompanying market capitalization of $696 million. This positive market response underscores the significance of regulatory greenlights in the cryptocurrency sphere.Mid-September trading launchThe Japanese Financial Service Authority (FSA) will oversee the regulation of EOS trading on local Japanese crypto exchange BitTrade, a well-established platform in the Japanese crypto space. The anticipated commencement of EOS token trading on BitTrade is slated for mid-September.The EOS development team is coming out the better end of its interaction with regulators in this instance. However, that hasn’t always been the case. In 2019 the Securities and Exchange Commission (SEC) in the United States fined technology company Block.one, which at that time was responsible for the EOS ICO. All things considered, the sanction was recognized by most in the crypto space as being very much on the lighter end.Fostering Web3 growthJapan’s crypto ecosystem has been actively seeking ways to integrate and foster the growth of the Web3 industry. Its regulators have been lauded more recently, given that Japanese customers of failed crypto platforms like FTX were protected from those failures due to regulatory rules that insisted upon crypto platforms ring-fencing and safeguarding user funds.There have also been several initiatives taken to collaborate with international regulators on developing regulatory standards relative to digital assets. Earlier this month, the Japanese Financial Accounting Standards Foundation (FASF) met with the Korea Accounting Institute (KAI) to work on establishing accounting standards for digital assets.Japan’s Financial Services Authority (FSA) is also participating in Singapore’s Project Guardian, an initiative driven by the Monetary Authority of Singapore (MAS) to explore the potential of digital assets.Prime Minister Fumio Kishida’s supportive stance on Web3, describing it recently as “the new form of capitalism,” further reinforces Japan’s ambitions to establish itself as a hub for cryptocurrency activities. This regulatory nod for EOS could potentially mark the beginning of a broader trend, attracting more projects and investments to the Japanese crypto sector.

Korean Financial Regulator Reveals Crypto Accounting Guidelines to Prevent Inflated Company ValuationsThe Korean Financial Services Commission (FSC) has announced new regulations to address accounting uncertainties in the blockchain industry, according to local news outlet KBS News. The rapid growth of the industry and the increasing impact of cryptocurrency transactions on corporate accounting have resulted in confusion due to the lack of clear guidelines.Last month, the National Assembly’s plenary session passed the Virtual Asset User Protection Bill, emphasizing the need for improved regulation. In line with this development, the FSC has introduced practical guidelines and measures to resolve accounting uncertainties.The FSC has introduced two measures to achieve this goal: virtual asset accounting guidelines and mandatory disclosure of virtual assets in annotations within financial statements.Photo by Beatriz Pérez Moya on UnsplashAccounting guidelinesThe virtual asset accounting guidelines state that when an issuer sells virtual assets to a customer, they must fulfill all obligations, such as the sales process, in order to recognize it as revenue. Any costs incurred during the issuance of a virtual asset and the creation of its platform should be recognized as expenses, unless there is clear evidence that these activities specifically contribute to the development of the virtual asset. Additionally, any reserved virtual assets after issuance cannot be treated as assets on the company’s balance sheet. These guidelines aim to prevent companies from artificially inflating the value of their companies using virtual assets.When recognizing virtual assets as assets or liabilities, virtual asset service providers (VASPs) must consider the concept of economic control. Economic control refers to the entity’s authority to dispose of a virtual asset without needing customer authorization.Virtual assets in annotationsFurthermore, companies are obligated to disclose their virtual asset transactions and holdings in annotations to the financial statement. This requirement ensures that users of corporate accounting information have sufficient details. Public companies holding virtual assets for investment purposes must state the basis for classifying the assets as assets or liabilities. They must also provide the book and market values of their virtual assets in their financial statements.Companies that have created or issued virtual assets are required to provide comprehensive information about the quantity and characteristics of these assets. They must also explain their revenue recognition methodology in the event of asset sales. Companies must provide disclosure regarding the historical utilization of cryptocurrencies that have been issued but remain unsold. This disclosure includes various factors such as portfolios and volumes.VASPs must disclose the volume and market value of virtual assets entrusted to them by customers for each asset, regardless of whether these assets are recognized as assets or liabilities. VASPs also have to provide information about the level of protection measures they have implemented to mitigate risks such as hacking.The FSC expects that these measures will enable readers of financial statements to make meaningful comparisons between VASPs while ensuring the provision of reliable information.The accounting guidelines, after incorporating industry feedback, are expected to undergo deliberations and resolutions by both the accounting standards review committee and the Korean Securities and Futures Commission, as per local news outlet Kyunghyang Shinmun. Once the guidelines receive final approval, they will be promulgated and implemented immediately. This process is anticipated to take place between October and November.Meanwhile, the inclusion of virtual asset disclosures in the annotations of financial statements will be enforced next January.