Iran acts to regulate crypto to counter sanctions

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

Gumi joins XPLA mainnet as newest validatorJapanese gaming company Gumi has joined South Korean gaming corporation Com2uS Group’s layer 1 blockchain mainnet XPLA as a new node validator, according to an official announcement on XPLA’s Medium page on Monday (local time).Photo by Shubham’s Web3 on UnsplashEmpowering the XPLA ecosystemThrough this partnership, Gumi is expected to play a crucial role in enhancing transparency, stability and scalability as a validator in the XPLA ecosystem. The collaboration aims to explore new possibilities in blockchain technology and integrate them into the gaming industry, thereby maximizing the benefits for all participants in the ecosystem and connecting game developers with players.Over a decade of global impactSince its establishment in 2007, Gumi has been active in the Japanese and global markets, engaging in various mobile gaming and blockchain projects. Recently, the company has not only been involved in the production of and investment in Web3 games but also operates as a key node operator in multiple blockchain projects. By working with Gumi, XPLA anticipates solidifying its position as a global Web3 gaming industry leader and expanding its influence in the Japanese Web3 market.“Through this partnership, we will gain insights into the Japanese market and strive to create a more reliable ecosystem,” said Paul Kim, leader of the XPLA team.Fortifying trust and redefining the Web3 landscapeXPLA’s validators are responsible for verifying the integrity of the blockchain, analyzing on-chain data to improve operations and ensuring the security of the XPLA ecosystem. By passing a proposal to increase the number of validators from 50 to 80 this year, XPLA aims to create an environment that accommodates more validators, thus building a more robust and trustworthy ecosystem.XPLA is an L1 mainnet that hosts numerous Web3 companies like Oasys, Animoca Brands, YGG, Blockdaemon, Cosmos Station and LayerZero as participants. It has onboarded multiple IP-based hit games like Summoners War: Chronicles, Minigame Party, Ace Fishing: Crew, Idle Ninja Online and The Walking Dead: All-Stars, effectively becoming a global Web3 content and gaming hub.

Aave v3 Launches on Metis Scaling NetworkMetisDAO confirmed on Tuesday that leading decentralized liquidity protocol Aave has been deployed on the layer 2 Ethereum-centric scaling platform.Photo by Joshua Sortino on UnsplashGiven the distributed nature of the teams behind decentralized networks and projects, it can be difficult at times to determine where project teams are based, albeit in the case of MetisDAO, according to LinkedIn, its primary location is Singapore despite having a Canadian Co-Founder and CEO.Aave’s move to ZK networksThe move comes following a vote taken by Aave’s user community, who voted in favor last month of a proposal to deploy the liquidity protocol on zero knowledge-based networks. In a social media post, the Metis team referred to the decentralized lending market going live on the network as “a new era of Decentralized Finance.”The development is significant for Metis, given that Aave is the third largest project in crypto based on the total value locked (TVL) metric. Within DeFi lending, it’s the biggest project in the sector, holding a TVL of $5.4 billion.One of the keys of Aave’s dominance is its multi-chain strategy. Metis marks the eighth network upon which it has been deployed. The others include Ethereum, Polygon, Arbitrum, Optimism, Fantom, Harmony and Avalanche.Metis technical roadmapWhile there’s a lot of uncertainty as to how various crypto projects will pan out over the longer run, most agree that Ethereum is here to stay. Metis stands a good chance of contributing to that ecosystem over the long term as layer two scaling networks are likely to be part and parcel of the Ethereum environment for some time to come.Last month, the project set out a technical roadmap, detailing what the project has in store, while claiming that in general, 2023 would be a great year for Ethereum. Metis is a layer two network based on Optimistic Rollup architecture. It has grown into the third largest scaling network relative to Ethereum.The project plans to roll out Bedrock, a technical upgrade that will enable improved network security. Furthermore, it plans on bringing about consensus and execution separation. Also in its sights are faster deposit times, which the project claims, will enable better UX.Many DeFi networks are under scrutiny in terms of the centralized elements that they incorporate. Metis plans to make improvements in this regard, with the intention of decentralizing the sequencer pool. The project claims that “Metis Andromeda will be decentralized to the core.”Hybrid rollupsDemonstrating further ambition, Metis is aspiring to bring about hybrid rollups, combining the features of optimistic rollup architecture with zero-knowledge proofs. In a tweet, Head of Marketing and MetisDAO Co-Founder Kevin Li said that “by combining the best traits from both schemes, hybrid rollups will offer the unmatched scalability and EVM-equivalence of optimistic rollups, together with the censorship resistance and fast finality enabled by zero-knowledge proofs. The best of both worlds.”MetisDAO believes it adds value for users of its network through Aave’s offering, enabling them to borrow assets with less collateral via Aave’s High-Efficiency mode. Furthermore, the deployment makes for improved risk management through supply and borrow caps, and siloed borrowing, reducing the risk in the event of market contagion.