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SBINFT partners with Obayashi Corporation to pilot NFT-based community engagement

Web3 & Enterprise·January 16, 2026, 8:58 AM

SBINFT, a Web3 subsidiary of the Japanese financial giant SBI Holdings, is launching a proof-of-concept experiment in collaboration with Obayashi Corporation, a major Japanese construction firm. The initiative, scheduled to run from Feb. 1 to Feb. 28, 2026, aims to test whether non-fungible tokens (NFTs) can drive user engagement and support community development.

 

According to a press release distributed via PR Times, the project will use SBINFT Mits, the company’s NFT marketing platform, within the framework of Minmachi SHOP, a platform operated by Obayashi.

 

Minmachi SHOP allows users to vote on, book, and purchase various goods and experiences—ranging from prepared meals to workshops—hosted in temporarily reserved spaces within offices and nearby buildings.

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Photo by Andrey Metelev on Unsplash

Polygon-based NFTs underpin membership system

The upcoming experiment introduces a blockchain-based membership system to this ecosystem. Users will create accounts on SBINFT Mits and receive a membership card NFT issued on the Polygon blockchain. This digital asset will serve as a dynamic record of their engagement within the Nakanoshima–Yodoyabashi area.

 

During the trial, users can increase their membership rank through activities like utilizing services offered through Minmachi SHOP and inviting new users to the platform.

 

These interactions are recorded as metadata on the blockchain. The companies aim to evaluate whether this on-chain data—stripped of personally identifiable information—can serve as an objective metric for community development. While specific incentives are still being finalized, higher membership ranks may unlock benefits such as discounts, access to exclusive services, or invitations to restricted events.

 

EXPO2025 legacy program seeds partnership

The partnership emerged from the MUIC Innovation Co-Creation Program, an initiative organized by MUIC Kansai, a foundation established by Mitsubishi UFJ Financial Group and MUFG Bank. Designed as a hub for the EXPO2025 legacy, the program connects diverse stakeholders to foster social implementation platforms.

 

Obayashi joined the program to explore how Minmachi SHOP could support community initiatives based on local demand. Simultaneously, SBINFT sought partners to test NFTs as incentives for sustained user engagement. Through program discussions, the companies identified NFT-based gamification as a potential mechanism to connect local governments, developers, and residents.

 

The collaboration comes amidst a broader push by SBI Holdings into the digital asset space, even as executives voice concerns over Japan’s regulatory environment.

 

In December, Tomoya Asakura, CEO of SBI Global Asset Management, criticized the slow pace of Japan’s cryptocurrency tax reform. According to DL News, Asakura warned on X that Japan risks falling behind jurisdictions like the U.S., Asia, and the Middle East due to a tax regime that levies up to 55% on crypto profits and prohibits loss carryovers.

 

Although the Financial Services Agency (FSA) has signaled its intent to reclassify crypto as an investment vehicle—potentially lowering the tax rate to a flat 20% in line with traditional assets like stocks—legal amendments are not expected to take effect until 2028, reflecting the time required to revise relevant laws and government ordinances.

 

As Japan’s regulatory framework around crypto continues to evolve, SBI continues to expand its Web3 footprint. Asakura’s comments came after reports that SBI Holdings plans to launch a yen-backed stablecoin in the second quarter of this year through a partnership with Startale. Together with Sony Group, Startale established a joint venture called Sony BSL to launch Soneium, a public Ethereum layer-2 network.

 

However, the conglomerate is also recalibrating its portfolio. In September, Bloomberg reported that SBI Zodia Custody, a joint venture with Standard Chartered’s Zodia Custody, would discontinue operations.

 

The decision to close the venture, which was split 51% to 49% between SBI and Zodia respectively, was described by a Zodia executive as a strategic alignment rather than a withdrawal. An SBI spokesperson confirmed that the dissolution was an effort to generate greater collective impact across the company's digital ecosystem, rather than a retreat from crypto custody services.

 

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May 04, 2023

Audius Achieves Token Listing On India’s CoinSwitch

Audius Achieves Token Listing On India’s CoinSwitchAudius, a decentralized music streaming platform which is attempting to cut intermediaries out of the music business, took a major leap forward in the Asian market on Wednesday, scoring a listing of its native $AUDIO token on Indian crypto exchange, CoinSwitch.Photo by Studio Art Smile on PexelsIn announcing the token going live on the platform CoinSwitch encouraged platform users to “trade $AUDIO today and support independent artists worldwide.” Founded in the United States in 2018 by Stanford University graduates Forrest Browning and Roneil Rumberg, the project launched its $AUDIO token in 2020.The token commenced trading on top tier global crypto exchanges shortly afterwards. In terms of listings on Asian exchanges, $AUDIO can be traded on DigitFinex Global, Bitrue and BingX in Singapore, HitBTC and Hotbit in Hong Kong and Tokocrypto and INDODAX in Indonesia. While it is already listed on WazirX, India’s largest crypto exchange by trading volume, the project will welcome another Indian listing via CoinSwitch given a market that ranks sixth in the world in terms of crypto ownership, with a backdrop of a population of 1.4 billion.Web3 with a Web2 UXAudius has taken a different approach than most other crypto projects. From the outset, its founders have focused on giving the platform the look and feel of a Web2 streaming service. Audius decided to embed its non-custodial wallet Hedgehog into the user login process.The strategy has been to make the UX as customer friendly and intuitive as possible in order to aid user on-boarding. There have been trade-offs in taking this approach and with that, the project advises users to keep only a small amount of the $AUDIO token within the Hedgehog wallet. When Hedgehog was launched in 2019, a project blog post proclaimed that “decentralization doesn’t have to come at the expense of user experience.”TikTok integrationEarlier this year, the Web3 streaming service integrated TikTok, allowing platform users to create accounts simply by linking their TikTok profiles. Additionally, the integration meant that users could share their Audius songs in the TikTok videos they produced.In late January, the $AUDIO token jumped 70% in a matter of hours once it became known that Coinbase planned to list the token on January 26. While a CoinSwitch listing is a significant milestone for the project in the Indian market, naturally it doesn’t compare with the volume that a global exchange listing on Coinbase can bring. At the time of publication, the $AUDIO token was trading at $0.29.For its part, CoinSwitch has experienced many of the ups and downs that this nascent industry could possibly deliver. In August 2022, five properties associated with the crypto exchange were searched by India’s Enforcement Directorate on the grounds of suspected contravention of India’s Foreign Exchange Management Act (FEMA).Founded in 2017 by Ashish Singhal, Govind Soni and Vimal Sagar Tiwari, the firm has attracted investment and backing from Andreessen Horowitz, Coinbase Ventures, Tiger Global Management and Paradigm.

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Web3 & Enterprise·

Nov 29, 2024

Japan’s Remixpoint adding $3.2M in Bitcoin to its treasury

Remixpoint, a publicly listed Japanese company that develops and sells energy management systems, is adding 500 million yen, around $3.2 million, in Bitcoin to its corporate treasury.Photo by Traxer on UnsplashBitcoin buying motivationsThe firm outlined details of the planned purchase in a statement published on Nov. 25, following a meeting of the firm’s board of directors. Remixpoint justified its decision to purchase Bitcoin in light of widespread uptake by institutional investors of spot Bitcoin exchange-traded funds (ETFs) which were launched in the United States in January. It suggested that there had been an uptick in holdings of the leading digital asset by corporations. Remixpoint cited the increase in the Bitcoin unit price since the Bitcoin halving event earlier this year, together with a positive outlook for the asset following a presidential election victory by Donald Trump in the U.S., as motives for the company to come to the decision to purchase Bitcoin. However, this is not its first crypto purchase. The company first started to buy Bitcoin, as well as five other cryptocurrencies, in September, suggesting at the time that digital assets provided the company with a mechanism to diversify its holdings at a time when the value and buying power of the Japanese yen had been weakening.  Including its latest announcement, Remixpoint has worked up total crypto investments to the value of 3.5 billion yen. According to Japanese crypto media publication Coinpost, on Nov. 20 the company held 215.76 Bitcoin (BTC), 9,674 Solana (SOL) and 228 Ether (ETH), with the remainder of its crypto portfolio consisting of Avalanche (AVAX), Dogecoin (DOGE) and Ripple (XRP). Unrealized gainsThe company is understood to be sitting on unrealized gains of approximately 810 million yen, given that Bitcoin has appreciated in value by around 68% since the beginning of September, with all other cryptocurrencies within Remixpoint’s portfolio having experienced unit price increases during that period also.  In its latest statement, the company advised that while gains and losses related to its crypto portfolio had not been included within its latest consolidated earnings forecast, it will disclose any significant crypto gain or loss in the future if its deemed to have had a significant impact upon consolidated results. Bitcoin corporate treasury adoptionThe Japanese energy management firm has taken its place in a growing list of corporations that have put Bitcoin on their balance sheets in recent weeks. Earlier this week, it emerged that North American video streaming and cloud platform Rumble had made plans to allocate $20 million in excess cash reserves to the acquisition of Bitcoin. The following day, Jiva Technologies, a Canadian Securities Exchange (CSX)-listed online wellness community builder, approved a $1 million Bitcoin purchase for its treasury. Last week U.S. e-commerce platform LQR House approved the purchase of $1 million in Bitcoin as part of its treasury management strategy. Furthermore, the company committed to retaining up to $10 million in Bitcoin from crypto payments received via its CWSpirits.com platform. In the same week, AI-powered education company Genius Group established a Bitcoin treasury, acquiring 110 Bitcoin. In the same week, Cosmos Health, a Nasdaq-listed pharmaceutical company, announced that it was adding Bitcoin and Ethereum to its balance sheet as hedges against inflation and as a diversification mechanism.

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Web3 & Enterprise·

Dec 12, 2023

Google Cloud becomes a Volunteer Validator for gaming blockchain XPLA

Google Cloud becomes a Volunteer Validator for gaming blockchain XPLAXPLA, a gaming blockchain guided by Korean cultural content company Com2uS Holdings, revealed in a blog post on Tuesday (local time) that Google Cloud has joined as a validator for its blockchain network.Through their collaboration, Google Cloud will take on the role of the first Volunteer Validator for the XPLA blockchain. This partnership enhances the network’s security and governance, as validators are responsible for maintaining the integrity of a blockchain network by validating and relaying transactions.Photo by engin akyurt on UnsplashLayer-1 mainnetXPLA is a layer-1 mainnet that features a diverse group of network participants from the Web3 space. This includes notable enterprises such as Oasys, Animoca Brands, Yield Guild Games (YGG), Blockdaemon, gumi and LayerZero, all contributing to the ecosystem.Commenting on this initiative, Jack Buser, Google Cloud’s director of game industry solutions, said, “We are pleased to take on a role as a Volunteer Validator for the XPLA ecosystem.” According to South Korean news outlet Etoday, Buser expected that the cloud computing services provider’s robust infrastructure will contribute to driving rapid growth and fostering innovation within the realm of Web3 gaming.Better Web3 experiencesPaul Kim, Leader of the XPLA team, echoed similar sentiments as he welcomed Google Cloud’s participation in their project. He mentioned their shared aim to deliver innovative and appealing Web3 experiences to gamers worldwide within a transparent Web3 ecosystem. Kim said, “Through this collaboration, XPLA can secure advanced IT technology and insights into future industries.”

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