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SBINFT partners with Obayashi Corporation to pilot NFT-based community engagement

Web3 & Enterprise·January 16, 2026, 8:58 AM

SBINFT, a Web3 subsidiary of the Japanese financial giant SBI Holdings, is launching a proof-of-concept experiment in collaboration with Obayashi Corporation, a major Japanese construction firm. The initiative, scheduled to run from Feb. 1 to Feb. 28, 2026, aims to test whether non-fungible tokens (NFTs) can drive user engagement and support community development.

 

According to a press release distributed via PR Times, the project will use SBINFT Mits, the company’s NFT marketing platform, within the framework of Minmachi SHOP, a platform operated by Obayashi.

 

Minmachi SHOP allows users to vote on, book, and purchase various goods and experiences—ranging from prepared meals to workshops—hosted in temporarily reserved spaces within offices and nearby buildings.

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Photo by Andrey Metelev on Unsplash

Polygon-based NFTs underpin membership system

The upcoming experiment introduces a blockchain-based membership system to this ecosystem. Users will create accounts on SBINFT Mits and receive a membership card NFT issued on the Polygon blockchain. This digital asset will serve as a dynamic record of their engagement within the Nakanoshima–Yodoyabashi area.

 

During the trial, users can increase their membership rank through activities like utilizing services offered through Minmachi SHOP and inviting new users to the platform.

 

These interactions are recorded as metadata on the blockchain. The companies aim to evaluate whether this on-chain data—stripped of personally identifiable information—can serve as an objective metric for community development. While specific incentives are still being finalized, higher membership ranks may unlock benefits such as discounts, access to exclusive services, or invitations to restricted events.

 

EXPO2025 legacy program seeds partnership

The partnership emerged from the MUIC Innovation Co-Creation Program, an initiative organized by MUIC Kansai, a foundation established by Mitsubishi UFJ Financial Group and MUFG Bank. Designed as a hub for the EXPO2025 legacy, the program connects diverse stakeholders to foster social implementation platforms.

 

Obayashi joined the program to explore how Minmachi SHOP could support community initiatives based on local demand. Simultaneously, SBINFT sought partners to test NFTs as incentives for sustained user engagement. Through program discussions, the companies identified NFT-based gamification as a potential mechanism to connect local governments, developers, and residents.

 

The collaboration comes amidst a broader push by SBI Holdings into the digital asset space, even as executives voice concerns over Japan’s regulatory environment.

 

In December, Tomoya Asakura, CEO of SBI Global Asset Management, criticized the slow pace of Japan’s cryptocurrency tax reform. According to DL News, Asakura warned on X that Japan risks falling behind jurisdictions like the U.S., Asia, and the Middle East due to a tax regime that levies up to 55% on crypto profits and prohibits loss carryovers.

 

Although the Financial Services Agency (FSA) has signaled its intent to reclassify crypto as an investment vehicle—potentially lowering the tax rate to a flat 20% in line with traditional assets like stocks—legal amendments are not expected to take effect until 2028, reflecting the time required to revise relevant laws and government ordinances.

 

As Japan’s regulatory framework around crypto continues to evolve, SBI continues to expand its Web3 footprint. Asakura’s comments came after reports that SBI Holdings plans to launch a yen-backed stablecoin in the second quarter of this year through a partnership with Startale. Together with Sony Group, Startale established a joint venture called Sony BSL to launch Soneium, a public Ethereum layer-2 network.

 

However, the conglomerate is also recalibrating its portfolio. In September, Bloomberg reported that SBI Zodia Custody, a joint venture with Standard Chartered’s Zodia Custody, would discontinue operations.

 

The decision to close the venture, which was split 51% to 49% between SBI and Zodia respectively, was described by a Zodia executive as a strategic alignment rather than a withdrawal. An SBI spokesperson confirmed that the dissolution was an effort to generate greater collective impact across the company's digital ecosystem, rather than a retreat from crypto custody services.

 

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Web3 & Enterprise·

Jun 15, 2023

LINE NEXT Captivates NFT Aficionados with Beta Launch of DOSI Land

LINE NEXT Captivates NFT Aficionados with Beta Launch of DOSI LandLINE NEXT, an American-based NFT platform subsidiary of Tokyo-headquartered messaging app developer Line Corporation, has launched the beta version of DOSI Land, the FINSCHIA token (FNSA) reward program on its global non-fungible token (NFT) platform, DOSI. This program aims to provide opportunities for its membership owners, known as DOSI Citizens, to win FNSA.Photo by Markus Winkler on PexelsWeekly token rewardsDOSI Land is a weekly program that rewards FNSA to lottery winners. However, only DOSI Citizens with Level 2 or above are eligible to participate in this event. DOSI Citizens are categorized into four levels, ranging from Level 1 to Level 4. Users can achieve attendance goals, invite friends, and make NFT transactions to elevate their Citizen status. It’s important to note that this program is not available in some countries, including the United States and Japan.DOSI Land comprises three lands: Emerald Orbit, Sapphire Starlight, and Golden Galaxy. Each land is accessible to Citizen Level 2, Level 3, and Level 4 users, respectively. Every week, a total of 3,000 FNSA will be distributed, with each land offering different chances of winning the token. Furthermore, each land has three zones, and users can participate in one zone per land. Participation in each zone requires DON, a membership point earned based on the total NFT transaction amount, and Level-up Passes, which are needed to improve Citizen status.DOSI operates the DOSI Citizen Membership system, which rewards users based on their contributions to the ecosystem. Alongside DOSI Land, DOSI has also implemented other reward programs such as DOSI Adventure and DOSI Arcade, offering a variety of NFTs to membership owners.As part of its efforts to expand the DOSI ecosystem, LINE NEXT incentivizes FNSA rewards to users actively engaging in DOSI through DOSI Land. The company plans to continue offering various benefits to DOSI users.DOSI’s presenceSince its beta launch, DOSI has attracted 4.6 million membership owners, facilitating over 410,000 transactions and involving 190,000 traders. These figures are as of May 2023. LINE NEXT cites NFT data analysis platform NFT Go’s statistics to state that DOSI is Asia’s largest and the world’s third largest platform in terms of monthly NFT traders. With its mission to establish a global ecosystem for NFTs and Web3, LINE NEXT aims to foster a thriving NFT platform business.The Finschia FoundationIn March of this year, the Finschia Foundation was established in Abu Dhabi, UAE, by Line Tech Plus, a Singaporean-based subsidiary of Line Corporation. This establishment was an effort to expand the corporation’s global Web3 endeavors. Line Corporation is a subsidiary of Z Holdings, jointly owned by South Korea’s Internet search engine provider Naver and Japanese technology investor Softbank Group.The Finschia Foundation operates Line’s open blockchain mainnet Finschia and rebranded its native crypto asset LINK (LN) to FINSCHIA (FNSA) last month. FNSA is currently listed on crypto exchanges Bithumb, Bittrex, and Huobi, according to CoinMarketCap.

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Web3 & Enterprise·

Aug 10, 2023

Parameta and Solbric Korea to Create First Solar Power Plant Security Token Platform in Korea

Parameta and Solbric Korea to Create First Solar Power Plant Security Token Platform in KoreaSouth Korean blockchain company Parameta (formerly known as Iconloop) said Tuesday it entered a business deal with Solbric Korea, a subsidiary of solar energy innovation company Next Solar Energy, to jointly establish the country’s first solar power plant security token platform that allows investors to make fractional investments in solar energy.Photo by Nuno Marques on UnsplashReceiving approval as an innovative financial serviceIn order to establish such a platform that designates solar power plants as underlying assets, they will jointly apply for a financial regulatory sandbox — a program introduced by the Korean government that offers a special and provisional regulatory exemption for financial services that have been recognized for their innovativeness.Once the platform is recognized under the sandbox as an innovative financial service, the two companies will work together on the issuance and distribution of security tokens.Expanding opportunities to invest in solar energyUltimately, Solbric aims to build a platform that brings security token technology to the solar power sector, which, until now, has presented limited investment opportunities for individual investors in Korea. It will allow them to trade securities and make small-scale, fractional investments in solar power plants.To do so, Solbric intends to leverage the knowledge and expertise of its parent company, Next Solar Energy — an experienced veteran in the solar plant industry.As its partner, Parameta will provide the necessary blockchain technology for constructing and managing the platform based on its security token offering service, Parameta S. This service uses tokens to allow fractional management of real-world assets (RWAs), making it easy to invest in and organize them. This offers more liquidity and flexibility compared to traditional investment methods.“We will focus on providing investment returns to platform users as well as the unique experience of owning various solar power plants,” said Kang Jae-won, the CEO of Solbric Korea.Increased institutional supportThis project is made possible by the recent upturn in institutional support from Korean financial authorities that allows more security token offerings. Last month, the Korean Financial Services Commission ultimately granted regulatory exemptions to several fractional investment firms that have successfully completed the business reorganization as requested by the regulator. The Financial Supervisory Service has also decided to allow fractional investment businesses to apply for investment contract securities.Taking advantage of this momentum, Solbric and Parameta plan to continually explore diverse business opportunities to establish their platform.“We are currently working with various specialized companies, including Solbric, to expand our security token businesses in various fields such as solar power plants, mobility, real estate non-performing loans, carbon emission rights, and electric vehicle batteries,” said Kim Jong-hyup, CEO of Parameta.

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Web3 & Enterprise·

Jan 05, 2024

2PointZero launch in UAE to incorporate crypto investment

International Holding Company (IHC), based in the United Arab Emirates, has green-lit the launch of 2PointZero, a holding company encompassing a diverse array of companies, marking a significant stride into various industries, including the burgeoning crypto ecosystem. Photo by Kevin Villaruz on PexelsIHC announced the launch of 2PointZero via a press release published to its website recently. The new holding company boasts a combination of entities with a cumulative asset value exceeding $27 billion, pending completion after securing all necessary regulatory approvals. IHC is one of the Middle East and North Africa’s (MENA) largest conglomerate companies. Founded in 1998 in Abu Dhabi, it contains 422 subsidiary companies with eight of them listed on the Abu Dhabi Stock Exchange Market (ADX). Business interests span sectors such as real estate, healthcare, food and beverage, industrial, IT and communications and agriculture.Tahnoon bin Zayed Al Nahyan, Chairman of IHC, expressed pride in announcing the formation of 2PointZero, positioning it as a next-generation holding company at the forefront of pioneering advancements across multiple sectors. The new holding company will concern itself with sectors that include private equity and alternative investments, venture capital operations, asset management, micro financing and insurance. Digital and cryptocurrency ecosystems is another sector that 2PointZero will invest in. Crypto mining interests2PointZero Holding will incorporate entities such as Chimera Investments, Lunate, Beltone, International Resources Holding (IRH), and Sagasse Investments. Within Lunate, one of Abu Dhabi’s newest funds, lies Citadel Technologies. Citadel stands as a key player in the cryptocurrency mining sector, operating a state-of-the-art crypto mining facility in Abu Dhabi. Specializing in Bitcoin mining, Citadel is committed to sustainable and efficient mining practices, benefiting from its strategic location in the UAE and leveraging the region's advanced infrastructure. In the fiscal year 2022, Citadel reported a revenue of AED 100 million with assets totaling AED 2.7 billion. IHC recently acquired a 10% stake in Phoenix Group, the manager of the "Citadel Project," solidifying Citadel's position as the largest crypto-mining facility in the Middle East. Potential to expand crypto-related investmentsBack in 2022, IHC had outlined its strategy to expand into new growth areas and to grow its digital assets portfolio. In December, an IHC subsidiary, Sirius International Holdings, formed a partnership with Indian infrastructure company Adani Group with a view towards developing AI, internet of things (IoT) and blockchain-based services and solutions. This recent development is encouraging in terms of the potential for far greater crypto-centric investment, given the size of the UAE-based entity. The press release states:”The 2PointZero portfolio, which is expected to surpass AED 100 billion in assets, reflects its commitment to excellence and strategic growth in the digital and crypto ecosystems, resource management, and beyond.” Al Nahyan emphasized 2PointZero's commitment to transformative global impact, particularly in areas such as technology, artificial intelligence (AI), financial services, investment banking and resource management. The vision extends beyond boundaries, with a mission to build sustainable ecosystems that empower communities, foster technological excellence and ensure financial resilience.

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