Ripple signs Louisville athletics deal to add XRP branding at arena

Ripple has signed a multiyear sports partnership with Louisville Athletics and will introduce XRP branding at the Louisville basketball teams’ home arena starting in the 2026-27 season. Under the deal, the XRP logo will be prominently displayed at Denny Crum Court inside the KFC Yum! Center, with additional exposure on signage during men’s and women’s basketball broadcasts and across social media. Ripple will also sponsor financial and technology education programs covering traditional finance and digital assets for student-athletes and the broader University of Louisville campus. As part of a broader push by crypto companies into college sports marketing, Ripple plans to use the partnership to raise mainstream brand awareness and expand its infrastructure footprint.