Circle Considers Issuing Stablecoin in Japan

Com2uS Platform, a blockchain subsidiary of South Korean game company Com2uS Holdings, announced today that it will sell NFTs to fund subway advertisements celebrating the upcoming fan meeting of Choushinsei Flashman, a Japanese live-action superhero series produced by Toei Animation. This year marks the 35th anniversary of the show’s introduction to Korea. Photo by Choong Deng Xiang on UnsplashSpecial event for South Korean fansThis “Cosmo Sword NFTs” campaign has been launched by Com2uS Platform, backed by local fans’ voluntary participation and their enthusiasm towards the series. It has a special meaning for the fandom as it is the first time that the stars of Choushinsei Flashman are visiting Korea. The entire proceeds will be used to put advertisements on subway stations. This promotion is expected to attract a lot of fans as they can take selfies against the advertisement display or put paper notes containing messages for Flashman actors on the board.  Fan meeting to take place in April The Flashman fan meeting is planned to be held on April 20 at Sky Art Hall located in Gangseo-gu, Seoul. The event will feature seven actors and actresses from Flashman, including Tarumi Tota who starred as “Red Flash,” a main protagonist, and Hagiwara Sayoko who performed as the villain “Ray Nefel.” Participants will be able to enjoy on-site giveaway events and collective exhibitions.  Blockchain-enabled event tickets Fan-meeting NFT tickets can be exclusively purchased from X-PLANET, an NFT marketplace. VIP seats have already been sold out. The NFT tickets utilize blockchain technology which allows only ticket buyers to enjoy the show. They are resistant to forgery or counterfeiting since every process from purchasing to admission is recorded onchain, keeping scalpers at bay.  Run by Com2uS Platform, X-PLANET strives to showcase various artworks in the realms of games and K-pop to NFT enthusiasts in the global Web3 market. The platform is committed to producing high-quality NFT content in collaboration with skillful artists and various organizations.

Sei Labs, the development firm behind the layer one Sei blockchain, has recently secured a total of $50 million in strategic funding rounds. The funding was raised from investors such as Jump, Distributed Global, Multicoin, Asymmetric, Flow Traders, Hypersphere, and Bixin Ventures.This funding will be used to accelerate Sei Labs’ growth and expand its presence in the Asia-Pacific region. The firm is seeking to position Sei as the fastest Layer one blockchain for trading, while driving the development of the digital asset ecosystem worldwide. Asia-Pacific market demandAccording to the firm, there’s a growing demand for innovative blockchain solutions in the Asia-Pacific region and it aims to solidify its presence in that market. Sei Labs’ mission is to build the best infrastructure for trading by offering chain-level optimizations for decentralized exchanges and trading apps that aim at performance and scalability.The project has been growing rapidly during its development phase, with over 120 teams already deploying on Sei ahead of the mainnet launch. This indicates strong developer support. Furthermore, Sei’s latest public testnet, which went live on March 13th, has already attracted over 3.6 million unique users and processed over 35 million transactions in less than a month, showcasing the robustness and scalability of the Sei blockchain.Sei Labs aims to tap into the vast market opportunities in the Asia-Pacific region and provide cutting-edge trading infrastructure to meet the needs of the rapidly evolving digital asset landscape. With the additional funding and strategic partnerships in place, Sei Labs is well-positioned to further enhance its offerings and drive its expansion plans in the Asia-Pacific region. Bitget investmentOne of the strategic partners that Sei Labs has locked in is Seychelles-based Bitget, a leading crypto derivatives exchange platform. Bitget has invested $20 million in the company, and the two companies will collaborate to build a new decentralized exchange (DEX) that will integrate with Bitget’s existing trading platform. This new DEX will be built on Sei’s high-performance Layer 1 blockchain, offering users fast, secure, and low-cost trading.Bitget’s investment in Sei Labs will also help to strengthen the company’s ecosystem, which aims to provide users with a comprehensive suite of services for trading and managing digital assets. Bitget is committed to supporting Sei Labs’ mission to build the best infrastructure for trading, and the collaboration between the two companies is expected to bring new and innovative products to market. Foresight Ventures partnershipAnother strategic partner that Sei Labs has locked in is Foresight Ventures, a venture capital firm that focuses on investing in innovative technology companies. Foresight has invested $10 million in Sei Labs, and the two companies will collaborate to drive the development of the digital asset ecosystem worldwide.The investment from Foresight will help Sei Labs to accelerate the adoption of its blockchain technology and expand its global reach. The collaboration between the two companies will also enable Sei Labs to benefit from Foresight’s expertise in technology investments and its global network of contacts.Sei Labs’ success in securing $50 million in strategic funding rounds highlights the growing interest in blockchain technology and its potential to disrupt traditional industries. Sei Labs is well-positioned to take advantage of this trend and become a dominant player in the blockchain industry. The company’s efforts will pave the way for more innovative solutions that will drive the global digital asset ecosystem forward.

McDonald’s Enters the Metaverse with McNuggets LandMcDonald’s, the global fast food giant, has ventured into the metaverse realm to commemorate the 40th anniversary of its beloved Chicken McNuggets, with McDonald’s Hong Kong spearheading the immersive experience.McNuggets Land, a virtual world situated within the metaverse platform The Sandbox, now welcomes enthusiastic players to embark on a quirky adventure filled with pixelated McNugget characters like “Coach McNugget” and his trusty sidekick, “Assistant Coach McNugget.” The project team behind The Sandbox laid out the details of the initiative via a blog post published on Medium on Thursday.In this novel virtual landscape, players are tasked with the mission of locating four McDonald’s signs, sparking excitement for the rewards that await. Among the enticing incentives are a shared prize pool of 100,000 SAND (approximately $44,000) and enigmatic “mystery boxes.” SAND is the native token of The Sandbox virtual world.Photo by Jas Rolyn on UnsplashCustomer engagement challengesThe CEO of The Sandbox, Sebastien Borget, expressed enthusiasm for collaborating with global brands like McDonald’s to drive mass adoption of the metaverse. The Sandbox has already witnessed the presence of several prominent brands like Adidas, Atari, and Gucci within its virtual world. Comparatively, it might be challenging for McNuggets Land to carve out a distinctive niche to capture enduring user engagement.Numerous brands have attempted whimsical activations within metaverses over the years, from Snapple’s virtual bodega to Taco Bell’s metaverse wedding. However, the fundamental question arises when virtual food or drink experiences are introduced — what’s the point when you can’t taste or smell in the metaverse?Bear market & regulatory setbacksMoreover, the timing of brands entering the Web3 space may be subject to scrutiny. With venture capital money flowing toward AI and Disney closing its metaverse ventures, the Web3 landscape faces a more challenging environment in 2023. The ongoing crypto winter and Securities and Exchange Commission (SEC) crackdowns have somewhat dampened the allure of these activations, making it imperative for brands like McDonald’s to offer a compelling “why” for their Web3 endeavors.Starbucks has been experimenting with its Web3 loyalty program called “Odyssey,” which ties in seamlessly with its customers’ real-world coffee purchases. This strategic approach aligns virtual rewards and digital collectibles with existing behaviors, giving added value to their regular activities. In doing so, Starbucks fosters a sense of community and gains valuable feedback for future improvements, ensuring a more sustainable and purposeful presence in the Web3 space.Formative developmentWhile McDonald’s McNuggets Land in the metaverse may excite some players with its whimsical charm, the bigger question remains: What value does it truly bring to the participants, and how does it ensure a lasting impact? In a rapidly evolving Web3 landscape, success lies in offering meaningful experiences that align with users’ existing behaviors and aspirations, fostering genuine engagement and community-building.We are still at a stage where consideration of the metaverse in terms of what it is, what it represents, and what experience users can or should glean from it is still formative. It remains to be seen as to the extent to which Mcdonald's will be successful in this instance, but it is encouraging that they’re brave enough to get involved with the innovation.