Lotte Group Leaps into the NFT Market to Boost Customer Engagement

Blockchain Tech Enhances Korean Meat Industry’s Trading SystemThe Korean meat industry is leveraging blockchain technology to optimize its meat trading system.©Pexels/mali maederOn Tuesday, the MOOxMOO Foundation, a Korean blockchain-driven supply chain management provider, announced its strategic partnership with meat processing company PMD, according to the Maeil Business Newspaper.Inefficient distributionThe partnership aims to enhance the transparency of the meat trading system and address issues of inefficient intermediary distribution, particularly regarding payments, settlements, and deliveries. This goal will be achieved through the foundation’s meat trading platform MOOxDEAL, which will utilize soulbound tokens (SBTs) to verify identities of supply chain participants.Rising meat demandThe OECD-FAO Agricultural Outlook 2022–2031 stated that in 2021, world meat imports are estimated to have reached 40 million metric tons (Mt), with poultry imports leading the way. Brazil, the European Union and the United States were among the top meat exporting countries, meeting a significant portion of the increased import demand.Meat consumption is projected to grow by 15% by 2031, driven by an expected 11% increase in the global population. Global meat supply is projected to reach 377 Mt by 2031, though growth will not be as rapid as the previous decade.The amount of protein available from poultry, pork, and beef is expected to increase globally by 16%, 17%, and 8%, respectively, by 2031, with poultry being the main contributor to overall meat production growth. The majority of meat production growth is set to occur in developing regions.Costs onto consumersDespite increasing global meat production, the unsuitable distribution structure in Korea may shift costs onto consumers.Through the partnership, the MOOxMOO Foundation looks forward to addressing the inefficiencies of intermediary distribution and benefiting consumers. The foundation also envisions its platform contributing to the Korean meat industry by optimizing both business to business (B2B) and business to consumer (B2C) trading.

Singapore Bank Opens Branch in the MetaverseSingapore’s OCBC Bank has made its debut in the Metaverse with the opening of OCBCx65Chulia in Decentraland, a virtual platform that uses blockchain technology. The bank occupies nine plots of virtual land and visitors can access its website to open a bank account, apply for a credit card, and learn about its historical milestones and latest banking products and services.©Pexels/Andrea PiacquadioThe virtual branch got its name from its headquarters located at 65 Chulia St, OCBC Centre, Singapore. It is designed after OCBC Bank’s red logo, “a nod to the bank’s rich heritage,” the bank said in a statement.Reaching a larger and younger audienceOCBCx65Chulia represents a new way to connect with the younger generation, the bank added. “With the Bank’s arrival in the Metaverse, customers gain an additional access point that also represents a new way to engage with the younger crowd,” it said.The bank aims to tap into this emerging technology to reach a larger audience, said Peter Koh, Head of Group Technology Architecture at OCBC Bank.“Many have doubted the purpose of the Metaverse. Though a nascent and evolving space that we are still working to understand, the Metaverse remains one of the newer ways to make a connection. We are ready to tap on these, as they emerge, to reach a larger audience. At the same time, through experimentation and collaborating with an industry player, our younger colleagues can learn and develop themselves,” he said.GamificationIn the third quarter of 2023, OCBCx65Chulia will involve gamification, the bank said. This enhancement will come from the winning ideas of a group of Nanyang Polytechnic (NYP) Diploma in Interaction Design students who won the associated hackathon held in February 2023. The bank also collaborated with Web3 firm Memotics, an expert in emotive and social spaces through digital architectural design.Broader banking interestOCBC Bank, which opened its doors in 1932, is the second-largest in Southeast Asia by assets, according to Forbes. It is not the first bank in Singapore to venture into the Metaverse. Last year, DBS partnered with decentralized gaming virtual world The Sandbox to create an interactive Metaverse experience called DBS BetterWorld, which also forms part of its sustainability agenda.In February of last year JPMorgan became the first bank to enter the metaverse. At the time, it launched its virtual Onyx Lounge within Decentraland’s Metajuku Mall. The lounge featured a portrait of JPMorgan CEO Jamie Dimon, a spiral staircase and a dynamic roaming tiger.It also took the opportunity to release its “Opportunities in the Metaverse” report, in which it estimated a trillion dollar metaverse opportunity over the next few years. The metaverse has seen a plethora of well known corporations enter the space in recent times, including Gap, Adidas, PwC, Verizon and Nike.OCBC Bank’s move to the Metaverse represents a new era of banking where technology is used to reach a larger audience, especially the younger generation. With the Metaverse still being a nascent and evolving space, it is a new way to connect, engage, and experiment with the digital world.The gamification element in OCBCx65Chulia also shows how banks are exploring ways to make banking more interactive and fun. It will be interesting to see how other banks and financial institutions will follow suit and use the Metaverse to engage with customers and provide innovative services in the future.

Next Month’s Web3 Event in Tokyo to Bridge Web3 and Traditional IndustriesCoinpost, Japan’s cryptocurrency and blockchain media outlet, is gearing up to organize WebX, an annual international Web3 conference, in Tokyo from July 25 to 26, according to a press release. Hosted by the WebX Executive Committee, the event aims to bring together a wide array of participants, including Web3 startups, established companies, and sponsors spanning various industries such as artificial intelligence and the metaverse.With this conference, Coinpost seeks to underpin the Japanese government’s Web3 initiatives and foster collaboration between the Web3 sector and traditional industries. Notably, Japanese Prime Minister Fumio Kishida is scheduled to deliver a video address during the conference.Photo by Jaison Lin on UnsplashDiverse programs and speakersWebX offers diverse programs for attendees, including presentations by esteemed Web3 projects and founders, networking opportunities, workshops, a Web3 hackathon, project exhibitions, and a GameFi event.The WebX website presents a lineup of more than 100 speakers hailing from diverse domains, including crypto exchanges, blockchain data analytics firms, gaming companies, cloud service providers, news outlets, and a political party. Binance, CoinDesk, and Square Enix are just a few examples of them.Wemade’s sponsorshipMeanwhile, South Korean gaming developer Wemade recently announced its sponsorship of the conference in a press release. At the event, Wemade CEO Jang Hyun-kook will deliver a talk titled “The Blockchain Games: Breaking Down the Boundaries of the Games.” Moreover, the Korean gaming company plans to host a networking event to promote its ecosystem among influential figures and major companies in the blockchain industry.