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Korean Pharma and Running App Employ NFTs to Promote Fatigue Relief

Web3 & Enterprise·April 26, 2023, 9:37 AM

Daewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.

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Unique NFT Illustrations

For the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.

Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.

 

Millennial and Gen Z runners

Daewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.

 

NFTs as marketing strategy

NFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.

Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

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Web3 & Enterprise·

Apr 26, 2023

Singapore’s Cosmose AI Jilts Stripe in Favor of Near

Cosmose AI, an artificial intelligence-driven retail analytics firm headquartered in Singapore, has opted to collaborate with the Near Foundation with the aspiration of building a blockchain-based payments system centered on low transaction fees as a more cost-efficient alternative to more conventional payments processors like Stripe and PayPal. Payment platform disruptionThe Near Foundation is a non-profit organization responsible for guiding governance, contracting protocol maintainers and funding ecosystem development relative to the proof-of-stake (PoS)-based Near blockchain protocol. In a blog post published to the Cosmose AI website on Sunday, the company set out the extent of its new partnership with the Near Foundation.Cosmose AI uses AI-powered analytics to track in-store foot traffic as a basis to engage with shoppers online. Both companies will work towards building a payment system that facilitates shoppers to purchase goods and services at low transaction fees through cryptocurrency. As part of the deal, Near has made a strategic investment in Cosmose AI, reflecting a Cosmose company valuation of $500 million.In its press release, Cosmose stated that the investment from the Near Foundation means that the Cosmose “is set to apply Web3 principles and further advance the AI-driven retail ecosystem. Cosmose believes that it can leverage Web3 such that users maintain complete control over their data while benefiting from the ecosystem they help to create.The AI-driven company has a suite of retail solutions, including the KaiKai app, which enables retail customers to discover retail stores in their local vicinity. The app also includes an online targeting platform. Both elements are being overhauled with a Web3 facelift, with the Near collaboration enabling the integration of blockchain into the app.KaiKai already settles payments by leveraging Near Protocol with the creation of its own native stablecoin, Kai-Ching. Near Foundation CEO Marieke Flament said that Near will give Cosmose “the means to leverage the full potential of Web3 in a way that is sustainable, transparent, and infinitely scalable.” Moving away from Stripe, PayPalIn an interview with TechCrunch, Cosmose Founder and CEO Miron Mironiuk stated: “ I’m not sure if you know how expensive and slow it is to process online payments. It’s absolutely crazy.” The Near protocol leads with an ability to achieve inexpensive, scalable blockchain transactions. If successful in building this blockchain-based payments system, Cosmose would be in a better position to replace the use of payments service providers like Stripe and PayPal.Mironiuk gave the example of a simple coffee purchase. Small transactions like that can involve transaction fees in excess of 10%. This overhead is reflected in the overall price of the cup of coffee, with the seller passing on the cost to the buyer. In that one isolated example, Mironiuk makes the point that a regular coffee drinker could be spending an additional $200 per year to cover the costs of payments intermediaries.Over the course of nine years, Cosmose has grown to a point where it extends its service to 20 million stores. The firm operates on a global basis, with its team of eighty staff distributed across centers such as Hong Kong, Tokyo, Paris, Shanghai and Warsaw, as well as at its Singapore headquarters.

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Web3 & Enterprise·

Nov 07, 2025

Hana Financial Group bets on stablecoins and AI as crypto adoption surges in South Korea

Hana Financial Group, one of South Korea’s largest financial institutions, plans to establish a new task force focused on digital assets, according to a report by News1. The move comes as the cryptocurrency market continues to expand and institutional adoption grows worldwide.Photo by POURIA 🦋 on UnsplashGroupwide crypto task forceThe company intends to use the task force to develop a coordinated response system linking its banking, card, and securities subsidiaries. It also plans to introduce crypto-related products, services, and infrastructure in line with forthcoming legislation on digital assets. As its first initiative, the task force will focus on stablecoin-related projects, including issuance and reserve management. Another key objective is to build a merchant network that enables customers to make payments using stablecoins. Beyond its crypto initiatives, Hana Financial Group also aims to expand the use of artificial intelligence (AI) to advance its digital finance capabilities. Ongoing AI research at the Hana Institute of Technology will serve as the foundation for integrating AI across the group’s subsidiaries, with a particular focus on enhancing sales divisions. Commenting on the initiative, Chairman Ham Young-joo said the group will strengthen its capabilities in both crypto and AI, underlining the transformative potential of digital assets in capital markets and payment networks. Paycoin expands retail acceptanceThe rising adoption of cryptocurrencies in South Korea is reflected in Paycoin’s (PCI) recent expansion into the convenience store chain Emart24. Operated by Danal Fintech, the blockchain affiliate of Danal, Paycoin now allows customers to make purchases with its PCI tokens at Emart24 locations, according to a report by Etoday. With 7-Eleven scheduled to start accepting PCI later this month, the digital asset will soon be usable across all four major convenience store chains in the country, joining CU and GS25, which already support it. Building on this momentum, Paycoin aims to expand its utility across a wider range of sectors, including restaurants, sports facilities, shopping malls, and accommodations. The platform has already established a presence at well-known eateries such as Domino’s and Pizza Hut, as well as at Dal.Komm, Danal’s coffee chain. Market manipulation probesHowever, the growing acceptance of digital assets has also brought side effects—specifically, a rise in crypto-related crimes. Amid stricter oversight, South Korea’s Financial Supervisory Service (FSS) has voted to refer alleged cryptocurrency market manipulators to law enforcement. The decision concerns two separate cases, Edaily reported. In the first case, a suspect is accused of generating illicit profits by artificially inflating the price of a particular cryptocurrency. The individual reportedly accumulated tokens worth billions of Korean won before placing a series of sell orders at higher prices. Using an application programming interface (API), the suspect repeatedly executed these orders, prompting ordinary investors to buy in and drive prices even higher—ultimately securing profits for the manipulator. The second case involves multiple individuals accused of employing similar methods across various tokens. They allegedly used APIs to automate trades, creating false impressions of high trading volumes and inflated prices to reap unlawful gains. These developments offer a broader view of how South Korea’s nascent digital asset industry is taking shape. The growing presence of cryptocurrencies in everyday life reflects Seoul’s push to align with the global trend of embracing crypto as both a new payment method and an emerging asset class. While crime prevention and investor protection remain key concerns, forthcoming legislation is expected to give regulators clearer guidelines. Ranked 15th worldwide in crypto adoption in this year’s Chainalysis study, South Korea continues to stand out as a market that merits close attention from investors and industry observers alike. 

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Web3 & Enterprise·

Sep 08, 2023

Grab Turns to Web3 With Crypto Wallet Integration

Grab Turns to Web3 With Crypto Wallet IntegrationGrab, the Singapore-headquartered Asian ride-hailing firm with a user base of 180 million people, is integrating a crypto wallet into its platform.That’s according to Chinese crypto reporter Colin Wu. Wu tweeted out news of the development on Thursday, including screenshots which he had obtained that provide further detail relative to Grab’s Web3 wallet.Often dubbed the “Uber of Southeast Asia,” Grab’s foray into Web3 technology could reshape how the region engages with cryptocurrencies. This move, initially available in Singapore, aligns with the city-state’s reputation as a fintech leader and developing crypto hub, suggesting it may serve as a testing ground for Grab’s crypto integration.Photo by Afif Ramdhasuma on UnsplashPolygon wallet integrationOne pivotal aspect of this integration is Grab’s support for the Polygon wallet, a layer-2 scaling solution for Ethereum. Known for its speed and low transaction fees, Polygon aids Grab’s venture into crypto, as these characteristics feed into its practicality for everyday crypto transactions. This strategic choice aims to make cryptocurrencies more accessible and usable for the masses.Venturing beyond paymentsIt seems like Grab’s ambitions extend beyond basic cryptocurrency payments. It is also setting the stage for users to explore non-fungible tokens (NFTs) and blockchain technology. The company has provided guidance content for wallets and NFTs which would suggest that Grab’s vision goes beyond mere transactions and that it sees the potential for NFTs in terms of transforming digital ownership and other such use cases.The Web3 wallet stands out in terms of user experience. Unlike traditional crypto wallets that are reliant on private keys, Grab employs a PIN password system. This simplifies the crypto experience. This is of particular importance when it comes to trying to find ways to bring Web3 and crypto into everyday use by the mass market.Additionally, Grab introduces an account recovery system based on questions and answers, in an effort to strike a balance between security and convenience.MAS collaborationAs part of the firm’s journey into Web3, it has been collaborating with the Monetary Authority of Singapore (MAS), the city-state’s central bank and financial regulator. Together, they’ve explored digital assets, central bank digital currencies, and innovative payment systems, and it also indicates that the company is working towards including a Web3 offering while remaining in regulatory compliance.According to the company’s Q2, 2023 results, Grab records an average of 34.9 million monthly transactions.By integrating a user-friendly crypto wallet, supporting Polygon, and exploring NFTs, it appears that Grab is aiming to empower its massive user base to participate in the digital asset revolution. With Singapore as the initial launchpad, Grab’s Web3 journey holds the potential to influence how the entire region embraces cryptocurrencies.In simplifying crypto access, supporting innovative technologies like Polygon, and educating users about NFTs and blockchain, the Singaporean firm is paving the way for a more inclusive and decentralized financial future in the region.

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