Rotonda revamps Burrito Wallet with cross-chain swapping, added mainnet and more

Web3 Fashion Platform doDRESS Opens Pop-up Store in SeouldoDRESS, a fashion and lifestyle platform created by the faculty at Kookmin University in Seoul, has opened a pop-up store in Seoul in line with the launch of its new website. doDRESS aims to create a decentralized Web3 fashion ecosystem centered around brands, creators, and influencers, providing a space to communicate with consumers and promote their businesses and content. In turn, consumers can get the chance to dive into a new form of Web3 technology and express themselves through their personal style.Photo by No Revisions on UnsplashInteractive space for creators and consumersThe pop-up store, which was revamped from an old auto repair shop, has invited some 40 designers and graphic artists to showcase and sell their unique street fashion-inspired clothing and graphic art to consumers. It will also present an opportunity for them to interact with influencers who can contribute to the marketing and distribution of their products, thus boosting their value.Creators and those who wish to become creators can upload the products they make on doDRESS. When a product is sold, every individual in the platform’s Web3 ecosystem who contributed to making it will receive a portion of the revenue.Visitors, on the other hand, can customize their own clothing by printing designs created by the artists themselves through doDRESS’s fashion stickering service, which is available both online and offline at the pop-up store. The platform also said that it would give out custom doDRESS products worth KRW 40,000 (approximately $30) on a first-come, first-served basis to 70 visitors on weekdays and 200 on weekends.Future plans for growthIn the future, doDRESS aims to expand on a global scale and add more clothing products to its services utilizing various production techniques like 3D printing.The pop-up store will be open until next Wednesday (local time) in Seongsu-dong.

Conflux Network, a layer-1, regulatory-compliant Chinese blockchain focused on borderless transactions, has announced the upcoming launch of the Conflux 3.0 mainnet together with an offshore yuan-pegged stablecoin, resulting in its native CFX token surging.Photo by Eric Prouzet on UnsplashPartnershipA notice published on the website of the Shanghai Municipal People’s Government on July 20 reported on the Conflux Tree Graph Technology and Ecological Development Conference, which was held in Shanghai over three days from July 18 to July 20. Over the course of the three-day event, the project announced a partnership with AnchorX, a Hong Kong-based fintech firm specializing in stablecoins, and Shenzhen-based Eastcompeace Technology.  The purpose of the initiative is to develop a stablecoin pegged to the offshore yuan (CNH), the version of China’s currency that circulates outside the mainland. The report outlined that in recent years, stablecoins and tokenized real-world assets (RWAs) have come to global attention.  Belt & Road InitiativeGiven this backdrop, it was outlined that “creating an independent and controllable high-performance public chain system” could be of great benefit to China and its Belt and Road Initiative (BRI), which sets out to develop infrastructure across 150 countries to facilitate trade with China. This is not the first point at which AnchorX has collaborated with Conflux. Back in February, the company received in-principle approval from the Astana Financial Services Authority (AFSA) in Kazakhstan to issue CNH-pegged stablecoins. Growing bilateral trade between Kazakhstan and China was cited as the rationale behind the license, given the need for cross-border payments. At the time, it was outlined that the AxCNH yuan-pegged stablecoin would be issued on the Conflux blockchain. It’s unclear if this same stablecoin is the focus of this latest development or whether an entirely new yuan-pegged stablecoin will be issued.AnchorX collaborated with Conflux in 2024 to bring about the issuance of AxHKD, a Hong Kong dollar-pegged stablecoin. The stablecoin runs on the Conflux blockchain, with the stablecoin issuer using OKLink Trust as its custodian. TokenPocket, a multi-chain crypto wallet project, also outlined on X on July 21 that it too is involved in the partnership with Conflux and AnchorX. The project outlined that it will support the growth of stablecoin adoption, the development of cross-border payment solutions and the promotion of tokenized RWAs in international markets through the collaboration.  Pilot projectsTokenPocket went on to explain that the companies plan to launch pilot projects in Central Asia, Southeast Asia and other regions, building “a compliant, secure, and innovative fintech framework to boost the role of the Conflux ecosystem as critical infrastructure for cross-border trade.” It was revealed at the conference that the mainnet release of Conflux 3.0 will occur in August. With the implementation of further optimized execution modules, the project expects 3.0 to result in a network throughput of 15,000 transactions per second (TPS).  These developments over the course of the weekend have had an impact on the unit price of Conflux’s native token, CFX. On July 19, the token was trading at around $0.1043. According to CoinMarketCap data, at the time of writing, it’s trading at $0.2232, a 2.58% increase over the past day. 

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.