Thai regulator takes action against deceptive crypto ads

Incheon Partners with Daehong to Implement Web3-Driven Urban Marketing StrategyIncheon Metropolitan City, renowned for its international airport in South Korea, has partnered with Daehong Communications, a marketing solutions subsidiary of the country’s retail giant Lotte Group, to leverage Web3 technology for the purpose of promoting the city.Daehong has established an extensive global network within the blockchain industry. Among its notable partners are layer 1 blockchain Aptos, Metaverse company Animoca Brands, and decentralized social protocol CyberConnect. One of Daehong’s primary initiatives is the NFT project associated with Bellygom, a pink bear character of Lotte Homeshopping, a media commerce affiliate of Lotte Group.Photo by Daesun Kim on UnsplashHarnessing blockchain for city promotionThrough this collaborative effort, Incheon aims to harness blockchain technology to explore innovative ways of promoting the city and building stronger connections with its residents.Incheon has recently been very dedicated to Web3 initiatives in promoting the city. Last month, it worked with The Sandbox, the virtual gaming platform of Animoca Brands, to create a metaverse representation of the Incheon Landing Operation to commemorate the 70th anniversary of the Korean War Armistice Agreement. More recently, the city unveiled its NFT membership program named “Incheon Heroes,” demonstrating its commitment to pioneering its unique path in the era of Web3.Daehong’s role in Web3 adoptionIn the private sector, Daehong has been working towards the widespread adoption of Web3. The marketing firm introduced business models that integrate NFTs into areas that have significant public engagement, such as ticketing, memberships, and brand characters. Daehong has been actively working to facilitate many brands’ entry into the Web3 space.Lee Se-woong, Brand Manager of Incheon City, anticipates that the collaboration with Daehong will serve as a fresh catalyst for Incheon, expressing excitement about the potential synergies between Incheon’s public infrastructure and Daehong’s industrial expertise.Incheon is set to initiate a range of projects by leveraging the Incheon Heroes NFT membership program and the Incheon Universe, a virtual space that allows visitors to immerse themselves in various facets of the city. Furthermore, the city is in the process of establishing collaborations with enterprises, brands, and artists who share a common interest in promoting the sustainability of both the planet Earth and the city itself.

Blocore Determined to Expand Global Presence in Web3 from Korea and SingaporeSouth Korean blockchain investment firm Blocore has announced its strategic plans to expand into the global market and advance Web3 technology, with South Korea and Singapore serving as its forward bases.According to a report by local news agency News1, starting the second half of this year, the company aims to expand its presence in the Asia-Pacific region and establish strong connections with liquidity providers worldwide, positioning itself as a leader in the Web3 industry.Photo by Shubham’s Web3 on UnsplashInvestment portfolioBlocore has primarily focused on investing in promising enterprises, projects, and games during their early stages. This investment approach has resulted in a successful portfolio consisting of about 60 entities, including digital game developer Animoca Brands, metaverse platform The Sandbox, blockchain game platform WEMIX, and public blockchain platform Klaytn.To spearhead the company’s growth, Blocore CEO James Lim will be based in South Korea, overseeing the company’s operations and ventures. Meanwhile, Partner KH Min, former Country Director for Google Play, will actively contribute to the company’s activities from Singapore.Expanding horizonsThe investment firm is determined to invest in various projects dedicated to advancing the Web3 ecosystem, encompassing blockchain, metaverse, gaming, and generative artificial intelligence. Partner KH Min emphasized that their objective is to build a comprehensive Web3 ecosystem for everyday use by widely incorporating blockchain technology. Singapore, known for its advanced technology and cryptocurrency regulations, will serve as the starting point for Blocore’s initiatives. The company also has ambitions to expand its investment scope to North America and Europe, promoting the cutting-edge industry through digital innovation.

Survey Reveals 45.9% of Korean Crypto Investors Reporting LossesAccording to a recent survey, more than half of South Korean adults have experience of owning cryptocurrency. Most of them bought crypto for investment purposes, with 33% of respondents making gains and 45.9% losing money.Photo by RDNE Stock project on Pexels2,500 respondentsThe Korea Financial Consumers Protection Foundation, a public research and education institute, conducted an online survey to assess the prevalence and trends of cryptocurrency ownership among South Koreans. The study, conducted between March 3 and March 24, 2023, encompassed 2,500 participants between the ages of 20 and 69 residing in Seoul, its suburbs, and the six major metropolitan areas. The results shed light on the crypto landscape, including ownership patterns, investment purposes, asset holdings, funding sources, and the future intentions of respondents.Crypto ownership trendsAccording to the survey, 30% of the participants currently own cryptocurrency, while 23% revealed they had previously owned crypto assets but no longer possess them, indicating that more than half of the respondents have had exposure to cryptocurrencies at some point in their lives.Among current crypto holders, 74.5% stated that they had acquired their first digital assets between 2020 and 2022, which suggests a surge in crypto purchases during the COVID pandemic period.Purpose of holding cryptoRegarding the purpose of holding crypto, 80.9% of respondents who either currently own or have previous experience owning cryptocurrency (representing approximately 43% of all participants) cited investment as their primary motivation. Furthermore, 17.4% viewed crypto as a trading instrument, while 17.8% held it for specific service utilization. (Individuals were allowed to choose multiple options.) From this result, the authors estimated that around 24.2% of all respondents currently hold crypto for investment purposes.The survey revealed the distribution of virtual asset holdings among respondents, with the values quoted in Korean Won (KRW). Among the participants, 21.5% owned less than 1 million KRW ($760), while 45.8% held more than 1 million KRW ($760) but less than 10 million KRW ($7,600). Additionally, 28.8% possessed between 10 million KRW ($7,600) and 100 million KRW ($76,000), and 3.9% held more than 100 million KRW ($76,000) in crypto assets.Funding sourcesWhen asked about the sources of funds used to purchase virtual assets, 82.5% of individuals with previous crypto ownership experiences mentioned utilizing spare funds from deposits or other sources. Meanwhile, 17.7% disclosed that they had liquidated other assets, such as stocks or real estate, to invest in cryptocurrencies. (Individuals were allowed to choose multiple options.) In addition, 7.8% of respondents acknowledged borrowing from acquaintances, with a higher rate of 11.8% among those in their 20s. The proportion of respondents who borrowed from loans was 6.2%.Among those who borrowed funds to invest in crypto, 47.6% are currently facing difficulties in repaying their loans, while 28.6% experienced repayment challenges in the past. This data suggests that a significant portion of individuals who borrowed to purchase cryptocurrencies encounter difficulties in loan repayment.Regarding the financial institutions from which respondents borrowed, 57.1% borrowed from the banking sector, while the remaining 42.9% obtained funds from non-banking entities. Encouragingly, no respondents reported borrowing from loan sharks.Cumulative returnsRegarding the cumulative returns on crypto assets, 33% of respondents who currently hold crypto reported gains, with an average cumulative return of 25%. Conversely, 45.9% reported losses, experiencing an average cumulative loss of 41.5%.When liquidating their crypto assets, 24.7% of traders made a profit, while 47.9% incurred losses. The data reveals that the proportion of individuals who suffered losses in their crypto investments was nearly twice as high as those who reported gains. Furthermore, higher age groups exhibited a higher percentage of losses compared to younger respondents. Among those who profited, the average return was 38.4%, while those who suffered losses reported an average loss of 37.5%.Future intentionsThe survey also inquired about the future intentions of respondents regarding their crypto holdings. Among current crypto holders, 80.8% expressed their intention to continue holding crypto assets. On the other hand, among those who do not currently own any crypto assets, 72.8% stated that they do not plan to purchase cryptocurrencies in the future.