Iran acts to regulate crypto to counter sanctions

Crypto.com, the Singapore-headquartered cryptocurrency exchange platform, has outlined that it has seen significant growth thanks to high-profile sports sponsorship and advertising. Reaping the rewardsThe company has established advertising partnerships with Formula 1 (F1) motor racing and the Ultimate Fighting Championship (UFC). These lucrative sponsorship deals have propelled the exchange into the spotlight of two massive fan bases, contributing to its expansion. In an interview with Cointelegraph last week, Eric Anziani, president and chief operating officer of Crypto.com, discussed the company's successful advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Crypto.com Arena in downtown Los Angeles. In 2021, what was then the Staples Center was renamed to the Crypto.com Arena in a $700 million naming rights deal. Anziani expressed gratitude for these partnerships, emphasizing the importance of staying top of mind for users in the competitive cryptocurrency market.  That same year, the company signed a multi-year partnership deal with leading French football club Paris Saint-Germain (PSG), rolling out various PSG-related marketing activities since then.Photo by Austin Loveing on UnsplashBrand recognition benefitsMarket surveys conducted by Crypto.com indicate a high level of global awareness and brand recognition among retail cryptocurrency users. The exchange's logo prominently displayed during F1 races and UFC events has helped it reach millions of fans worldwide. ESPN reports an average of 1.11 million viewers per race for the 2023 F1 season in the United States alone, with global viewership exceeding one billion over the entire race calendar. Similarly, the UFC boasts a global audience, with some of its biggest fights attracting millions of pay-per-view viewers. Anziani highlighted the effectiveness of these partnerships in bringing people into the cryptocurrency space.  User base approaching 100 millionThese partnerships have significantly contributed to Crypto.com's growing user base, which is approaching 100 million users in 2024, up from an estimated 80 million in the previous year. Anziani discussed the factors that drive users' choice of exchange platforms, emphasizing the importance of compliance, security, convenient access to cryptocurrency and competitive fees. He noted that different users prioritize different aspects based on their trading preferences and requirements. The firm is not alone in pursuing high-profile sports sponsorship deals. Rival platform OKX has an ongoing sponsorship deal in place with Manchester City Football Club in the English Premier League (EPL). It also has doubled down recently on the sponsorship of F1 racing team McLaren. Other notable partnerships include crypto gambling platform Stake.com’s sponsorship of Sauber F1, crypto exchange platform Kraken’s deal with Williams F1 and BingX’s sleeve sponsorship agreement with Chelsea football club in the EPL. High-profile marketing initiatives are alive and well, although in a much more sober way than in 2022 when six crypto companies featured in Super Bowl advertising in the United States. Kraken’s chief marketing officer, Mayur Gupta, recently stated that the Super Bowl is no longer an effective means of promotion for crypto companies.  

Metaworld Global’s Web3-based shopping metaverse to be launched worldwide next monthHong Kong-based Metaworld Global’s shopping metaverse, MWCC, is scheduled for global release on Dec. 25. As a Buy-to-Earn (B2E) platform, it is expected to surpass the limitations of traditional online shopping by incorporating a Web3-based online store and offering a unique, rewards-based shopping experience for customers.“This will be a shopping mall that no consumer has ever experienced before,” said Lee Geun-ho, who is in charge of development at Metaworld Global.Photo by Lucrezia Carnelos on UnsplashForging a new digital frontierMWCC aims to become a decentralized commerce ecosystem built together by buyers, sellers and influencers. The ecosystem will run on tokens that can be used across several social settings, thus expanding the scope of cryptocurrency beyond traditional settings. It will also harness various blockchain technologies to create a social media-based consumer network, ultimately handing over digital ownership to shoppers.What also sets MWCC apart is that it will employ a multi-purpose middleware to carry out global-scale commerce activities such as intermediary payment and copyright monetization via NFT marketplaces, among others. Notably, the platform plans to mint high-value, collectible NFTs.Supporting all participants in the shopping processSuppliers within the MWCC network who own manufacturing facilities will be able to export their products to over 200 countries through the platform’s promotion and logistics systems. Sellers can also use social media to sell their products to customers overseas and get their transactions settled in real-time. In turn, these customers can easily purchase Korean products without the hassle that is usually associated with making payments on overseas online shopping sites.“MWCC offers benefits for buyers, sellers and suppliers, which will serve as the base for a new operation system in the digital era,” Lee explained.

Korean Crypto Exchange Operator Airdrops NFTs to Raise Biodiversity AwarenessDunamu, the operator of Upbit, one of South Korea’s leading cryptocurrency exchanges, made an announcement on Thursday regarding its initiative to raise awareness about biodiversity threatened by climate change. In collaboration with four organizations affiliated with the Ministry of Environment, Dunamu plans to transform Climate-Sensitive Biological Indicator Species (CBIS) into non-fungible tokens (NFTs), as reported by news media Daily Hankook.Photo by Alin Andersen on UnsplashAffected biological speciesCBIS encompasses biological species that have experienced significant changes in their seasonal activities, distribution areas, and population sizes due to climate change. These species require ongoing research and management by the government. The National Institute of Biological Resources (NIBR) of the Ministry of Environment compiled a list of 100 such species in July 2010. This list was created to facilitate the efficient monitoring of climate change’s impact on the distribution and vulnerability of biological species on the Korean Peninsula.The initiative is part of the Resource Circulation Climate Action Campaign organized by Dunamu with four environment agencies, namely the NIBR, the Nakdonggang National Institute of Biological Resources (NNIBR), the Honam National Institute of Biological Resources (HNIBR), and the National Institute of Ecology (NIE). Its key objective is to protect the habitats of plants and animals while raising awareness about biodiversity conservation.Species vanishing every 15 minutesWith climate change causing the extinction of one species every 15 minutes, the project aims to raise awareness about this distressing trend. In pursuit of this goal, 15 NFT editions will be distributed through four separate events over the course of a year, commencing on May 19. The participating artists include Jjawook, an artist with developmental disabilities; Jin Kwan-woo, an artist renowned for depicting endangered species using the Korean alphabet Hangul; and members of the Botanical Artists Society of Korea.NFT release planThe initial set of NFTs to be airdropped includes three species: the warbling white-eye, the common camellia, and the house holly-fern. These species have historically inhabited coastal regions of islands. However, as a result of climate change, their distribution and habitat have been shifting towards inland or northern areas.To obtain CBIS NFTs, individuals can visit Dunamu’s metaverse platform 2ndblock. Once there, they will have the opportunity to engage in a resource collection mission. Upon successfully completing the mission, users will receive an NFT gift code. To claim their NFTs, they need to register the provided NFT gift code on the Upbit NFT marketplace.Dunamu CEO Lee Sirgoo expressed his hope that the project would have a positive impact on raising awareness about biodiversity conservation on the Korean Peninsula, which is under threat from climate change. He stated that Dunamu intends to continue utilizing its technology and expertise in diverse ways to contribute to a sustainable future and environment.HNIBR Director Ryu Tae-chul believes that the campaign will encourage recycling in communities to reduce carbon emissions and serve as an inspiration for individuals to actively engage in initiatives that promote a sustainable and biologically diverse planet.