Coinbase in talks about re-entering the Indian market

Netherlands-based mobile wallet Swoo Pay has joined forces with global financial giant Mastercard to target the Southeast Asian market, offering crypto cashback on everyday purchases. Crypto loyalty tokensThe partnership was announced via a press release published on Cointelegraph earlier this week. Through Swoo's platform, users stand to gain crypto rewards, specifically Swoo Loyalty Tokens, for each contactless payment made via the app using digitized Mastercard cards. The partnership marks yet another step forward in the convergence of traditional financial systems with the burgeoning world of cryptocurrency. It reflects a broader trend among major financial institutions and retailers, who increasingly view cryptocurrency integration as a means to revitalize loyalty programs. Once users accrue “Tokenback” in the form of Swoo Loyalty Tokens, they have the flexibility to either exchange their rewards for popular cryptocurrencies like USDT or BTC within the Swoo app or convert them into fiat currency through partnering services. As Swoo continues to refine its crypto rewards platform, it will incorporate more Web3 features, further enhancing the utility and value of loyalty tokens within its ecosystem.Photo by Markus Winkler on UnsplashTargeting emerging marketsSwoo Pay is targeting emerging markets. Alongside Southeast Asia, that also brings the Middle East region and Africa within the scope of its marketing efforts for this product offering. Emerging markets have long been seen as ideal markets within which to bring about crypto adoption more generally. The significance of this announcement wasn’t lost on Nicki Sanders, chief technology officer (CTO) with tokenized real estate enterprise, Realio. Taking to social media, Sanders cited crypto adoption as one of three main reasons as to why this partnership could be a game-changer.   Sanders feels that the nature of the offering will result in crypto adoption as daily crypto use will be boosted. In turn, that will bring digital currencies into the realm of mainstream acceptability.She also feels that the product offering will be significant in terms of financial inclusion as it’s very accessible to underserved communities. Additionally, Sanders identifies the inherent innovation as being likely to result in mass adoption. “Focusing on Android and Huawei users, Swoo Pay navigates around Google service sanctions, offering a fresh pathway to digital payments,” she claims.This partnership builds upon the success of a previous trial campaign dubbed “Super Tokenback with Mastercard.” During the three-week initiative, users enjoyed 5% Tokenback (crypto cashback) on all Mastercard purchases made through Swoo Pay. The results were positive, with over 17,000 participants conducting upwards of 128,000 transactions. Not only did this drive increase card spend, but it also introduced a wave of new consumers to the concept of crypto-backed rewards. Representatives from Swoo emphasize the seamless integration of crypto into mainstream markets, ensuring compliance with local regulations and simplifying the launch and scalability of marketing campaigns to attract new users. Conversely, officials from Mastercard underscore the company's commitment to expanding the possibilities of digital payment instruments, prioritizing convenience, technological advancement and security. They highlight the role of Swoo Pay in addressing issues with tokenized payments for Android device users, thereby broadening accessibility to these innovative financial solutions.

Korean Cafe Attracts Customers with NFTsA South Korean cafe owner has employed non-fungible tokens (NFTs) as an ingenious marketing strategy to attract customers.©Pexels/Leeloo ThefirstNFT holder benefitsIn an interview with Korean crypto news outlet Digital Asset, Yoo Hyun, the entrepreneurial business owner, explained that he was seeking a strong marketing tool to capture the attention of the NFT market. Yoo was interested in seeing if his cafe could remain profitable while also offering substantial benefits to its customers.Since April 2022, Yoo has released a total of 50 Ethereum-based NFTs related to his cafe, Hide Me, Please (HMP), in two separate batches of 25 each. The first set of NFTs grants holders a free cup of coffee or drink daily for life, while the second set offers an extra drink or dessert with each drink purchased.Increased revenueThis unique NFT initiative has led to increased revenue for the cafe. Kim Dae-sung, the CFO of HMP, explained that the cafe’s monthly revenue increased by 15% compared to the same period last year.HMP is currently selling 500 NFTs as a third set and plans to release more depending on demand. Yoo highlighted the importance of an appealing interior design and tempting desserts, as NFT holders visiting for a free coffee may be enticed to purchase a dessert as well.Regular customersYoo asserts that the food and beverage industry hinges on retaining regular customers and believes NFTs can help achieve that objective. HMP aspires to become a community-based platform, and according to Kim, many digital artists are interested in the space that the cafe provides because it enables them to connect with clients. Collaborations often take place, and while the cafe charges for food and drinks, it does not charge for space rental. This approach fosters a positive impression and contributes to a strong brand image.High-quality cafeAt present, about 5% of HMP’s customers hold NFT memberships. Yoo and Kim plan to increase this number to 10% but no higher, as excessive reliance on NFT members could jeopardize the business. They underlined the significance of remaining a high-quality cafe, staying true to the core foundation of their enterprise. As they anticipate the growth of the Web 3.0 ecosystem, Yoo and Kim believe that with continued efforts, HMP will gain even greater value.

With reports of American exchange platform Coinbase having been in talks with regulators to re-enter the Indian market emerging last month, the firm has made further progress with those efforts, registering with the Financial Intelligence Unit (FIU). In a blog post published to the Coinbase website on March 11, the company confirmed that it had successfully registered with the FIU, a national agency which is responsible for gathering, processing, analyzing and circulating data related to suspicious financial transactions.Photo by Big G Media on UnsplashOffering retail services in 2025As a consequence of this registration, the company intends to commence trading activity in India once more, with plans to offer retail services to Indian investors later this year. Commenting on the development, John O'Loghlen, Regional Managing Director for the Asia-Pacific (APAC) region at Coinbase, stated that the company is committed to building its business in markets where potential exists for crypto and on-chain innovation. He added: “India represents one of the most exciting market opportunities in the world today, and we’re proud to deepen our investment here in full compliance with local regulations.” News of this development has been interpreted as a positive for the crypto sector. Taking to X, Suraj Chawla, founder and CEO of GPU.net, a decentralized network of GPUs, suggested that the registration was indicative of a softening in the regulatory approach taken to crypto in India. He believes that the Trump administration in the U.S., which is pro-crypto, is collaborating with India’s government, led by Prime Minister Narendra Modi. He added: “This is extremely positive news with countries like UAE, IND, RUS, USA adopting mainstream crypto and working on critical infra like exchanges, ETF and stablecoins.” Taking this development as a sign of a crypto awakening in India, Chawla suggested that we could see major Indian corporations like Reliance, Tata and Adani going into mainstream crypto infrastructure. ‘Informal pressure’Coinbase was forced to disable UPI payments on its platform in India back in 2022 due to what Coinbase CEO Brian Armstrong described at the time as “informal pressure” from India’s central bank, the Royal Bank of India (RBI). Armstrong offered the following take on the status of crypto in India at that time:“India is a unique market in the sense that the Supreme Court has ruled that they can't ban crypto, but there are elements in the government there, including at the Reserve Bank of India, who don't seem to be as positive on it.” In 2023 the company disabled new user sign-ups on its platform.  India’s central bank has leaned against crypto over the last few years. In January of last year, RBI Governor Shaktikanta Das, said that there was no place in India for “crypto mania,” following the approval of spot Bitcoin exchange-traded funds in the U.S. He said at that time that "the way we look at crypto remains unchanged, irrespective of who does what."  While taking what has been at best an ambiguous approach to cryptocurrencies, the RBI has advocated for the adoption of blockchain technology by India’s banks.