Metaworld Global’s Web3-based shopping metaverse to be launched worldwide next month

Huobi Rebrands as HTX to Mark Tenth AnniversaryIn a move marking its 10th anniversary, Seychelles-registered cryptocurrency exchange Huobi has decided to rebrand itself as “HTX.”Rebranding confusionIn crypto-centric discussions on social media, the decision has sparked controversy and raised eyebrows, drawing comparisons to the now-defunct exchange FTX.The announcement of Huobi’s rebranding to HTX was made on Wednesday. According to the company, the new name is a combination of symbolic elements. The “H” represents the first letter of “Huobi,” the “T” is a nod to Justin Sun’s blockchain project Tron, and the “X” stands for the exchange itself.Alternatively, some interpret “HT” as a reference to the exchange’s native Huobi Token (HT), while the “X” symbolizes the Roman numeral for 10, commemorating the company’s 10th anniversary. Huobi’s new slogan accompanying the rebranding is “HTX, Just Trade It.”Before the official announcement, Huobi changed its social media account names to align with the new brand. The exchange’s Twitter handle is now HTX_Global, and its official Telegram group is named “HTXglobalofficial.” As of the time of writing, the website domain still retains the original Huobi name.Photo by Kate Trysh on UnsplashFTX comparisonsThe rebrand immediately drew attention on social media. In one of a range of similar comments, a user lined up the Huobi logo next to that of FTX and wrote: “I think I’ve seen this movie before.” Although a matter of speculation, there has been some chatter on social media in recent weeks, questioning the health of the Huobi business. It didn’t help the firm that in August, rumors swirled that some of the company’s executives were subject to an investigation by Chinese authorities.This isn’t the first time a crypto-related entity has seemingly borrowed part of its name from FTX. In January, the founders of the collapsed cryptocurrency hedge fund Three Arrows Capital announced plans to raise $25 million for a proposed crypto exchange called “GTX.” Huobi’s rebrand has amused some FTX creditors who had faced criticism from some in the crypto sector for wanting to resurrect the business while maintaining the same branding.In early August, Huobi refuted reports suggesting insolvency and the arrest of senior executives by Chinese authorities. Additionally, the exchange had previously been ordered to cease operations in Malaysia following regulatory actions by the country’s securities regulator in May.International marketing effortHuobi’s rebranding to HTX has undoubtedly stirred debate and curiosity within the cryptocurrency community. Justin Sun, an advisor to the project, stated at a media briefing at Token 2049 in Singapore that the HTX brand will be marketed towards Huobi’s international English-speaking users.Sun said: “It’s very hard for foreigners, Westerners, to pronounce ‘Huobi’… It doesn’t make any sense to them,” Sun said, explaining that the word Huobi means fire and coin in Chinese. “That’s why we rebranded as HTX for international branding.”As the crypto industry continues to evolve, it remains to be seen how this new identity will impact Huobi’s reputation and standing in the market. Regardless, the crypto world is known for its surprises, and Huobi’s marketing move serves as a reminder that the industry is in constant flux, filled with unexpected developments.

Cross Trading of LUNA Tokens Uncovered on Three Korean Crypto ExchangesAccording to a report by the Maeil Business Newspaper on Wednesday, it was discovered that cross trading of LUNA tokens took place on three South Korean cryptocurrency exchanges: Bithumb, Coinone, and GoPax.Three crypto exchangesAn indictment by the Seoul Southern District Prosecutors’ Office against Terraform Labs co-founders Do Kwon and Daniel Shin, along with interviews conducted within the cryptocurrency industry, revealed that Bithumb, Coinone, and GoPax were involved in cross trading LUNA tokens with a combined value of $598 million. Specifically, Bithumb accounted for $224 million, Coinone for $299 billion, and GoPax for $74 billion.The prosecution has confirmed that cross trading continued until the end of February 2022, a period marked by significant demands for virtual asset legislation from both the market and academia. Despite widespread calls for regulations to curb unfair trading practices, these instances of cross trading went undetected.Classification of LUNAMoreover, it is reported that legal punishment for the $598 million worth of cross trading is challenging unless LUNA tokens are officially recognized as securities by the court. Under the Korean Capital Markets Act, only cross trading involving tokens identified as securities can be subject to penalties as a form of market manipulation.During a plenary session of the National Assembly’s Legislation and Judiciary Committee on Tuesday, Justice Minister Han Dong-hoon made a statement suggesting that LUNA tokens could be considered securities due to their backing by real-world assets. However, he said that this distinction might not apply to other tokens.On April 25, the Seoul Southern District Prosecutors’ Office indicted Shin and others as accomplices to Kwon, assuming that LUNA tokens were indeed securities. This case now revolves around whether the prosecution can successfully establish the classification of LUNA tokens as securities during the trial, making it the central issue in the case.Photo by Kanchanara on UnsplashCrypto investor protection legislationLast Thursday, the National Assembly’s National Policy Committee approved a bill known as the “Virtual Assets User Protection Act,” signaling an accelerated legislative process. However, there are arguments suggesting that the definition of cross trading should be further clarified in either the legislation or enforcement decree.A representative of a law firm specializing in virtual assets stated that the implementation of the User Protection Act would take another year even after its promulgation, making it challenging to retrospectively penalize cross trading practices that had already occurred.

Klasha, a leading global cross-border payment company based in Africa, has officially announced its partnership with Singapore-headquartered FOMO Pay, a digital payment, banking and digital assets solutions provider in the Asian market. Streamlining collections and paymentsIn a press release published on Wednesday, the two companies outlined the nature of the partnership. Through this collaboration, FOMO Pay will optimize collections for its corporate clients by leveraging Klasha’s platform. This synergy enables businesses to receive payments in various local African currencies and methods, with the added flexibility of receiving payouts in their preferred currencies.Photo by George Bakos on UnsplashUnlocking growth opportunitiesThe duo also envision the unlocking of growth opportunities for Asian businesses looking to expand into new markets within Africa. By facilitating seamless cross-border payments, Klasha and FOMO Pay believe that they can help businesses diversify and broaden their customer base. In the joint statement, the management teams of Klasha and FOMO Pay expressed their enthusiasm for the collaboration. Jess Anuna, CEO of Klasha, shared her insights, stating:"With combined efforts, we will continue to enable merchants in Asia to collect payments from the continent more seamlessly through our payment rails and our unique ability to terminate payments in greater Asia." Africa has been undergoing a transformation from the perspective of trade relationships while Asia is emerging as a pivotal trading partner, contributing to over 40% of both exports and imports for the continent. It is with that in mind that Klasha and FOMO Pay have united to introduce a platform aimed at enhancing cross-border payment capabilities for businesses and merchants across Africa and Asia. Crypto credentialsFOMO Pay claims to be Asia’s first licensed gateway connecting fiat currencies and cryptocurrencies. The firm was established in 2015 and is regulated by the Monetary Authority of Singapore (MAS) to conduct cross-border money transfer services, domestic money transfer services, digital payment token services and merchant acquisition services. In 2022 FOMO Pay announced a partnership with enterprise blockchain firm Ripple, which resulted in the fledgling company using Ripple’s On-Demand Liquidity (ODL) offering, a product that revolves around the use of Ripple’s XRP in moving value globally, without the need for correspondent banking relationships. In July of last year, FOMO partnered with crypto compliance and blockchain analytics firm Elliptic. That partnership is aimed at building out a payment ecosystem in Asia that offers seamless interoperability between fiat currency and cryptocurrency. With that same goal in mind, last September FOMO Pay initiated a collaboration with crypto sector decision making specialist, Notabene, who are helping the company optimize in terms of know-your-transaction capabilities. Zack Yang, co-founder of FOMO Pay, emphasized the partnership's significance, stating:"In this era of globalization, the synergy between FOMO Pay and Klasha marks a significant milestone in increasing financial connectivity between Africa and Asia. Our partnership is more than just a business collaboration; it's a commitment to fostering seamless payments and economic growth across continents. This collaboration not only opens up new avenues for African and Asian merchants, facilitating market expansion and easing entry into new territories, but also provides greater opportunity for merchants in those regions to fully benefit from day-to-day use of digital assets in international trade.