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Incheon Partners with Daehong to Implement Web3-Driven Urban Marketing Strategy

Web3 & Enterprise·October 11, 2023, 7:23 AM

Incheon Metropolitan City, renowned for its international airport in South Korea, has partnered with Daehong Communications, a marketing solutions subsidiary of the country’s retail giant Lotte Group, to leverage Web3 technology for the purpose of promoting the city.

Daehong has established an extensive global network within the blockchain industry. Among its notable partners are layer 1 blockchain Aptos, Metaverse company Animoca Brands, and decentralized social protocol CyberConnect. One of Daehong’s primary initiatives is the NFT project associated with Bellygom, a pink bear character of Lotte Homeshopping, a media commerce affiliate of Lotte Group.

Photo by Daesun Kim on Unsplash

 

Harnessing blockchain for city promotion

Through this collaborative effort, Incheon aims to harness blockchain technology to explore innovative ways of promoting the city and building stronger connections with its residents.

Incheon has recently been very dedicated to Web3 initiatives in promoting the city. Last month, it worked with The Sandbox, the virtual gaming platform of Animoca Brands, to create a metaverse representation of the Incheon Landing Operation to commemorate the 70th anniversary of the Korean War Armistice Agreement. More recently, the city unveiled its NFT membership program named “Incheon Heroes,” demonstrating its commitment to pioneering its unique path in the era of Web3.

 

Daehong’s role in Web3 adoption

In the private sector, Daehong has been working towards the widespread adoption of Web3. The marketing firm introduced business models that integrate NFTs into areas that have significant public engagement, such as ticketing, memberships, and brand characters. Daehong has been actively working to facilitate many brands’ entry into the Web3 space.

Lee Se-woong, Brand Manager of Incheon City, anticipates that the collaboration with Daehong will serve as a fresh catalyst for Incheon, expressing excitement about the potential synergies between Incheon’s public infrastructure and Daehong’s industrial expertise.

Incheon is set to initiate a range of projects by leveraging the Incheon Heroes NFT membership program and the Incheon Universe, a virtual space that allows visitors to immerse themselves in various facets of the city. Furthermore, the city is in the process of establishing collaborations with enterprises, brands, and artists who share a common interest in promoting the sustainability of both the planet Earth and the city itself.

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Dec 05, 2023

Wemade and Mystic Games to bring two new games to WEMIX PLAY

Wemade and Mystic Games to bring two new games to WEMIX PLAYWemade has signed a deal with game development studio Mystic Games to onboard Mystic Games’ two new blockchain role-playing games (RPG), Call of the VoYd and Heroes of the VoYd, to WEMIX PLAY, Wemade’s blockchain gaming platform, according to an official announcement by WEMIX on Tuesday. Mystic Games is a subsidiary of the Swedish gaming company App Creation Experts and the first Swedish firm to onboard WEMIX PLAY.Photo by Priscilla Du Preez 🇨🇦 on UnsplashForging a future of versatile gaming experiencesMystic Games plans to implement inter-game play mechanisms between the two games, meaning that tokens and NFTs from both games can be used interchangeably.“We believe in a future where your time and skill in gaming can be just as valuable as your time spent working and with other hobbies,” said Matthew Buxton, CEO of Mystic Games. “We look forward to a bright future together.”This collaboration signifies WEMADE’s foray into the Swedish gaming market and aims to bring innovative and fun blockchain gaming experiences through Mystic Games’ titles on the WEMIX PLAY platform.Engaging adventuresCall of the VoYd is an active roguelite survival shooting game that involves battling various characters from beasts of ancient worlds to futuristic monster robots. Heroes of the VoYd offers a similar experience where players can battle monsters, but it mainly differs in its idle gameplay.

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Web3 & Enterprise·

Sep 06, 2023

Korea Blockchain Week to Expand Online Next Year

Korea Blockchain Week to Expand Online Next YearFactBlock, the organizer of South Korea’s largest blockchain event Korea Blockchain Week (KBW) 2023, has unveiled its vision to bring KBW online, aiming to resolve information asymmetry and cater to a larger audience.Photo by Sergey Zolkin on UnsplashExpanding accessThe company’s CEO, Jeon Seon-ik, shared future plans to extend KBW’s reach to the digital realm during the event’s main conference, Impact, at the Shilla Hotel in Seoul on Tuesday. “Next year, we plan to implement online passes to enable people overseas who cannot attend the event in person to do so online,” he said.Growing popularityKBW has experienced continuous growth since its inception in 2018. Last year’s Impact conference attracted over 8,700 attendees, and this year’s event is expected to host more than 10,000. The number of speakers at Impact increased from around 140 last year to over 200 this year, while side events have also doubled.“As KBW grows every year, we are preparing for the event with a greater sense of mission,” Jeon said.This year’s KBW has also come back bigger than ever with events like The Gateway: Korea — an annual Web3 event held to celebrate the NFT community and digital artists — and the SEOULBOUND EDM festival, integrating a diverse range of realms like tech, art, and music.The driving force behind KBWNotably, Jeon also emphasized the importance of the blockchain community. He underscored that KBW’s planning and growth have been achieved with the help of the community and expressed a commitment to continue working closely with it. “We will always strive to make KBW an event with the community, by the community, and for the community,” he said.Jeon also mentioned FactBlock’s plans to provide communities with information on blockchains and virtual assets through its upcoming online platform Fablo, where these communities can learn, interact, and grow together.

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Web3 & Enterprise·

Nov 09, 2023

Chinese tech firm pours $15 million into Bitcoin fund

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