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LINE NEXT Inc, a U.S.-based Web3 subsidiary of messaging app giant Line Corporation, has made a strategic partnership with ReadON, a global Web3 content provider running a “Read to Earn (R2E)” app called “ReadON DAO.” The service helps users develop routine reading habits by providing tokens as rewards. Photo by GuerrillaBuzz on UnsplashThis partnership will enable LINE NEXT to feature various digital products on its “DOSI,” a global digital commerce platform where users can freely create and trade digital items including NFTs.  In cooperation with ReadON in the marketing and business sectors, LINE NEXT plans to offer a number of innovative products to over one million users of ReadOn.  Various digital collaborative merchandise On Feb. 21, the two companies are scheduled to roll out digital collaborative merchandise inspired by “Catto,” the brand character of ReadOn, with a plan to introduce DOSI x ReadON pass tickets that benefit users of both platforms. Limited edition items offering exclusive perks and tokens that can be used on ReadOn will also soon be available for purchase. ReadOn’s previous digital items have proven to be popular: items introduced in January were sold out within just 10 seconds after they were released, with other items also selling out within 30 minutes over four consecutive days. LINE NEXT is committed to collaborating with ReadON to launch more services that can reach a broader audience. Initiative to make Web3 more accessible to the publicIn a related development, LINE NEXT launched the official web and mobile versions of DOSI in January. Under the initiative to make Web3 more accessible to the public, LINE NEXT strives to expand the range of products available on DOSI.                                                                         

LH Leverages Blockchain to Certify Legally Important DocumentsThe Korea Land and Housing Corporation (LH) is set to build a certification platform to replace paper documents as the sole form of legal certification. The initiative aims to bring the credibility of traditional methods like contents-certified mail to electronic documents by leveraging blockchain technology.Photo by Liam Truong on UnsplashContents-certified mail — transitioning from postal to digitalContents-certified mail refers to a specific type of mail service provided by the post office, which offers special guarantees regarding the delivery and content of a document. When a document is sent using contents-certified mail, the post office provides certain assurances that can be beneficial in legal and official contexts.Amidst the rise in demand for digital administrative services due to increased remote technologies in the post-COVID-19 era, the ongoing expansion of Web3, and enhanced customized administration, there has also been a growing need for the digitization of documents related to compensation for land and buildings.According to industry sources, LH plans to automate document transmission and management functions through the platform, establishing a digital environment for generating, sending, receiving, viewing, and storing electronic documents.Factoring in blockchain techA key feature of the proof platform is its integrated blockchain technology. “Utilizing blockchain allows accurate documentation of LH as the sender, as well as the timestamps of delivery and reception. This will subsequently enhance transparency and security,” LH said.Going paperlessBy establishing the digital platform, LH will be able to introduce a more convenient method of sending legally significant documents, essentially replacing the manual method of sending them through postal services. This could include sending them via platforms used nationwide like Naver or KakaoTalk or through text messages sent by the country’s major telecommunication companies.This innovation can contribute to the proliferation of paperless methods, addressing the expected increase in postal delivery failures tied to the rise of single-person households.“By constructing this platform, we can better protect user rights and provide administrative services that transcend the temporal and spatial constraints of registered mail,” LH said. “We will broaden our legal, institutional, and technical discussions to innovate processes for verifying the validity of electronic documents.”The project is currently in operation in certain areas related to compensation. According to LH, the plan is to expand the project’s scope to encompass all areas of compensation by next year and then to other areas such as the management and sale of rental apartments.The corporation said that it posted a bidding notice last Wednesday to hire a company that can build the blockchain-powered platform that certifies legally important documents. LH is currently undergoing a selection process.Employing smart contractsLH also mentioned that it is preparing a smart contract system. The system programs the terms agreed upon by involved parties in advance, embeds them in an electronic contract, and enables automatic execution of the terms of the contract when all conditions are met.

Japanese Firm Exec Underscores User Experience and Collaboration in Web3Hiroshi Tsuruoka, the Chief Operating Officer (COO) of UNCHAIN, a Japanese company specializing in Web3 entertainment services, recently underscored the significance of unique experiences and collaboration in the Web3 space. He shared these insights during his conversation with Webmaster Forum, a platform offered by Japanese web content provider Impress Corporation.UNCHAIN, Tsuruoka’s employer, aims to assist companies in entering the Web3 sphere and developing entertainment services that offer users a secure and enjoyable experience. The company provides comprehensive support, including planning, development, and marketing, tailored specifically for the Web3 environment.Photo by Shubham’s Web3 on UnsplashImportance of content qualityDuring the interview, Tsuruoka said that Web3 seems to have lost some of its previous popularity in Japan. Initially, the market experienced rapid growth driven by highly speculative products like NFT artworks and Play to Earn (P2E) games, which attracted participation from many Japanese companies. However, the subsequent downturn of global projects prompted the Japanese blockchain industry to reassess its strategy, recognizing the paramount importance of content quality.Meaningful experiencesAccording to Tsuruoka, the appeal of blockchain games extends beyond their profit potential, deriving more from the unique, enjoyable experiences they offer. He believes that gamers find it meaningful when they play a pivotal role in expanding the gaming market and giving rise to new gaming cultures. Moreover, the incorporation of NFTs in games allows users to retain ownership of their in-game items even if a company discontinues its service, fostering a deeper emotional connection between users and their virtual possessions.This emerging trend fosters a culture of creation, where users, operators, and creators come together in a collaborative space to generate secondary creations and new services. Users delight in actively contributing to this ecosystem and helping it grow.Tsuruoka recognizes that decentralization presents both advantages and challenges. On one hand, it offers individuals greater freedom. However, it also places the full responsibility of data management on the users themselves, in contrast to a centralized environment where the game provider handles data management.Tsuruoka advises against placing excessive emphasis on speculation and financial gain when discussing Web3. Instead, he encourages companies to prioritize delivering meaningful and valuable experiences to users. Tsuruoka believes that emotional experiences, such as owning a distinctive avatar through digital assets, hold tremendous potential in the Web3 realm.Web2 success firstHe asserts that no Web3 project can guarantee success without proving its worth in the Web2 space. Services that proved valuable in Web2 could experience significant growth when combined with Web3 elements.Strong relationshipsTsuruoka highlights the importance of establishing strong relationships between companies and users in the Web3 environment. While platforms like Discord can facilitate these relationships, it is crucial to strategically design user engagement, motivation, and enjoyment before launching a service. Effective community management in the Web3 space requires deep user engagement, which entails ongoing and intensive communication between operators and users.Tsuruoka emphasized the need to heed user feedback. Regardless of the service type, incorporating user opinions and collaborating with them can result in significant community and project growth, with corresponding increases in asset values. He added that this is not limited to the Web3 domain.