MUFG pushes into tokenized finance as Japan enters a new political chapter

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.

Hashed Emergent to Host India Blockchain Week 2023 in DecemberHashed Emergent, a subsidiary of South Korean blockchain venture capital Hashed, will host India Blockchain Week (IBW) 2023 at the Sheraton Grand Hotel in Bangalore, India, from December 4 to 10.Hashed Emergent is a venture capital firm specializing in investments in early-stage companies bridging the gap between Web2 and Web3 in India. The firm was established by Hashed, a group dedicated to propelling the global adoption of the Web3 ecosystem. Hashed Emergent seeks to tap into the potential of emerging markets.Photo by Still Pixels on PexelsIndia’s Web3 surgeIndia is exhibiting promise in the Web3 market, driven by its economy, population, and tech advancements. Since 2015, there has been an increase of about sixfold in the number of Web3 startups in the country, with the count reaching 450 as of April 2022. Among them are four unicorns, namely Polygon, FalconX, CoinSwitch, and CoinDCX. Investment in Web3 startups has also seen a rise, with the figure touching $1.3 billion between 2021 and the first quarter of 2022. Furthermore, the Indian government appears to be taking a more accommodating stance towards the Web3 industry.Hashed Emergent is organizing this event for the first time to accelerate the expansion of the Web3 ecosystem in the burgeoning Indian market. IBW2023 is an international multi-chain conference that will delve into Web3 conversations across all industries. It is designed to foster connections between blockchain enterprises in India and abroad, uniting participants from the multifaceted blockchain landscape.Echoing the prominence of notable blockchain events like Singapore’s Token2049 and Korea’s Korea Blockchain Week (KBW), IBW2023 is expected to attract blockchain enthusiasts from around the world who are eager to see firsthand the evolving potential of India’s Web3 market.Flagship IBW’23 ConferenceThe flagship event, “IBW’23 Conference,” is set for December 6 to 7 and will spotlight five pivotal themes. Discussions will delve into the latest technical advancements in the blockchain realm, the role of Web3 in emerging markets, how global regulations will shape the blockchain sector, the prospects for Web3 in India, and the opportunities and hurdles facing Web3 expansion.About 120 prominent figures from the Web3 space are set to grace the event as speakers. They include Mo Shaikh, CEO of layer 1 blockchain developer Aptos Labs; Emin Gün Sirer, CEO of Avalanche blockchain builder Ava Labs; Sebastien Borget, co-founder of metaverse platform The Sandbox; and Simon Seojoon Kim, CEO of Hashed. Furthermore, the blockchain hackathon, ETH INDIA, is poised to attract over 1,500 developers, all geared to create the decentralized future of Ethereum.Tak Lee, CEO of Hashed Emergent, highlighted that India has been gaining traction as a major player in the blockchain industry. He shared that both Hashed and Hashed Emergent have been keenly observing the potential of the Indian Web3 market since early 2020. They are dedicated to ensuring IBW2023’s success, envisioning it as the first step towards the explosive growth of the Indian Web3 ecosystem.Meanwhile, Hashed Emergent is currently managing its first fund, Hashed Emergent Fund I, which has raised $20 million to date in multiple closings. In its first year and a half, the fund has invested in 28 portfolio companies, many of which have Indian founders. Major portfolio companies include Web3 game discovery and wallet app Glip, Web3 native incubator BuidlersTribe, and African web3 startup Nestcoin.

Me2on launches P2E game ‘Solitaire Crypto War’ with crypto integrationMe2on, a Seoul-based game developer, revealed the launch of its new game, Solitaire Crypto War, a play-to-earn (P2E) tournament game developed internally and published by its subsidiary, Memoriki. This Android game will be available globally, excluding South Korea and China. Memoriki, established in 2009 and originally based in Hong Kong, was acquired by Me2on earlier this year, broadening Me2on’s reach in the gaming market.Photo by Erik Mclean on UnsplashPVP card gameSolitaire Crypto War, developed from Me2on Group’s Solitaire IP, is a card puzzle player-versus-player (PVP) game that has amassed over 130 million global downloads. Players can engage in the classic Solitaire game against multiple opponents, competing to achieve the fastest clear times. The game ensures fair competition by matching players under identical conditions, with the highest scorer emerging as the winner. Designed for fast-paced gameplay, it pairs players of similar skill levels. Additionally, each season introduces unique events like puzzle piece collecting, Monopoly, and Powerball games, offering various rewards.Available in both free and paid optionsSolitaire Crypto War is a free game, but it also offers a feature where users can opt to use cryptocurrencies like ETH, USDT, USDC, UNI, LINK, MATIC and MEV to participate in competitions against other players and win prizes. The game boasts a variety of modes, including PVP battles, challenges and tournaments, enhancing its appeal. Additionally, its integration with Face Wallet enables users to log in using their social accounts, eliminating the need for a separate wallet installation, thus simplifying the gaming experience.Event running until Dec 28In celebration of the official launch of Solitaire Crypto War, Me2on has planned an opening event running until Dec. 28, providing various benefits to its users. Everyone accessing the game during this event period will receive a welcome package. Additionally, players can engage in various activities such as the game review challenge, ticket triumph challenge, and community quest takedown to receive items daily, enhancing their gaming experience and rewarding their participation.Cho Choong-hyeon, who leads Me2on’s Blockchain Game Division, expressed that the company has integrated blockchain technology to bring the classic card game Solitaire into the Web3 realm. He emphasized that this move allows Solitaire to evolve into a play-to-own (P2O) game, where users can directly own their gameplay achievements. Cho also highlighted Me2on’s dedication to being at the forefront of the Web3 market, which he believes is set to transform the paradigm of the gaming industry.