Busan at risk of losing its status as blockchain regulation-free zone

Lotte Group’s Bellygom NFT Project Garners Global Fanbase of Over 300KDaehong Communications and Lotte Homeshopping shared yesterday that their NFT project has now garnered a global fanbase exceeding 300,000 members. The two companies are subsidiaries of South Korean industrial conglomerate Lotte Group.Photo by Khinaii van Laren on UnsplashPartnership initiatives as global expansionTheir NFT initiative, operated by the group’s marketing arm Daehong, is based on Bellygom, the pink bear character representing Lotte Homeshopping. As part of its global strategy, the Bellygom NFT project has formed partnerships with various international projects and has been actively involved in communication efforts. Notably, Bellygom’s X (formerly Twitter) account, created earlier this year, has attracted 100,000 followers within a span of five months.At the end of last month, Daehong successfully completed the minting of Bellyland, the second NFT collection of the Bellygom project. The minting event was accompanied by Jelly Adventure, a universe where users can participate in a wide range of missions and games to earn “Bubble Gums.” Notably, Jelly Adventure is not only accessible to Bellyland NFT holders but also to those of other projects such as YogaPetz and Mocaverse.It’s worth highlighting that the minting event achieved the sale of over 5,000 NFTs, even during a period of reduced activity in the NFT market. Despite the declining minting prices and quantities, it managed to raise over 750,000 MATIC.Joining of new international usersAdditionally, the minting event attracted new international users to the Bellygom project, underlining its sustainability. The successful debut of Bellyland NFTs has significantly contributed to the project’s global expansion and presence.Furthermore, Daehong is pursuing a range of initiatives aimed at cultivating a fan-centric ecosystem with the ultimate objective of driving broader adoption of Web3 technologies. With the belief that the fanbase provides a strong foothold for the brand’s growth, the marketing firm plays a crucial role in facilitating the introduction of the Bellygom brand to the Web3 space. To this end, Daehong is constructing a universe with a story that embodies the brand’s identity while seamlessly integrating it with conventional marketing strategies.

Binance’s U.S. legal woes may have repercussions for its expansion in ThailandWhile Binance, the world’s largest cryptocurrency exchange, is gearing up for a new trading venture in Thailand, the recent guilty plea by the firm in the United States and the hefty $4.3 billion penalties for anti-money laundering and sanctions violations have raised concerns about the feasibility of its Thai market venture.That’s a consideration that has been raised by a recent report by Bloomberg. Earlier this month, it emerged that Binance had entered the beta testing phase of its Binance.th platform in Thailand. The venture is a collaboration with the local company, Gulf Energy Development Pcl, led by billionaire Sarath Ratanavadi.Photo by Peter Borter on UnsplashCasting a shadow over expansion plansFollowing Founder Changpeng Zhao’s (CZ) departure from the CEO role in the wake of the US criminal probe resolution, Singaporean Richard Teng, a regulator-turned-crypto executive, has taken the helm at Binance. In its report, Bloomberg suggests that these recent issues in the U.S. have “cast a shadow over the planned domestic digital-asset platform” in Thailand.The new Binance CEO has emphasized Binance’s commitment to compliance overhaul and increased corporate transparency. In an interview Ratanavadi expressed confidence in Binance, noting that the company was not accused of crimes such as fraud or misuse of customer funds in the U.S. settlement. He stated:“Binance grew extremely fast and so probably crossed paths with some regulations.”Despite the regulatory storm, Ratanavadi chose Binance due to its market-leading position. The stringent scrutiny by Thailand’s Securities and Exchange Commission and the approval process, including inquiries about Binance, reflect the regulator’s cautious approach. The Gulf Binance Co. platform is set to launch fully in January, with Gulf Energy holding a 51% stake and Binance the remaining share.Challenges in other Asian marketsThe company may also face additional challenges in other Asian markets as a consequence of its regulatory troubles in the United States. While it remains to be seen if this was an unrelated development, it emerged earlier this week that regulators in the Philippines were moving to block access to the Binance platform and curtail the exchange’s ability to target Filipinos through advertising.In South Korea, Binance’s activities in the country have come under renewed scrutiny within the crypto community in the wake of the regulatory penalties Binance has experienced in the U.S. Binance is active in that market through its acquisition of fiat-to-crypto exchange GOPAX. While GOPAX management are unfazed by these events, others have suggested that there may be consequences in terms of the ability of GOPAX to achieve full regulatory approval.Demand reductionAnother challenge for the Thai venture includes a reduction in demand for crypto trading services in the Southeast Asian country. Official data reveals a significant drop in monthly trading volume at licensed digital-asset operators in Thailand, falling from over 250 billion baht in November 2021 to 17 billion baht ($490 million) in September 2023. The number of active trading accounts has plummeted by 87% from the peak in 2021.Ratanavadi, whose net worth is estimated at $11 billion, believes that tighter regulatory oversight will restore investor confidence. Gulf Binance’s technology partner, Advanced Info Service Pcl, with its retail outlets, is expected to contribute to the joint venture’s marketing efforts.

Aptos charts success in South Korea through bridging Web2 and Web3Aptos, a major layer 1 blockchain network developed by the experts behind Meta’s canceled stablecoin payment system Diem, is growing in South Korea. In a recent Aptos Day conference held at the Hashed Lounge in Seoul, the Aptos team shared its vision for developing its ecosystem in Korea and attracting users by actively bringing content from Web2 to Web3, instead of simply focusing on cultivating a Web3-only ecosystem.Photo by GuerrillaBuzz on UnsplashDavid Wolinsky, a software engineer at Aptos and a former developer at Facebook, presented Aptos’ key advantages and achievements since its launch last year and outlined the blockchain’s future plans for growth.High-speed Web3 powerhouseIn particular, he highlighted Aptos’ high compatibility with social media, its solid security framework built with the Move programming language and a rapid processing speed of up to 200,000 transactions per second (TPS) — with a time to finality (TTF) of less than one second. Thanks to this impressive speed, Wolinsky explained, lots of projects have onboarded the network, which is anticipated to grow into a bigger ecosystem with more decentralized applications (dApps).Aptos has also carried out over 300 million transactions since its launch in October of last year, creating seven million unique addresses. Just two months following its launch, there were already over 200 projects on the blockchain. Aptos could thus play a significant role in revolutionizing Web3, which is currently dominated by the Ethereum virtual machine (EVM).Facilitating the transition from Web2 to Web3To grow the ecosystem further, Wolinsky emphasized the importance of bringing Web2 users to Web3 in an efficient and seamless manner. Aptos aims to achieve this by facilitating the creation of Aptos-based wallets through integration with platforms like Facebook, X (formerly Twitter) and Google, allowing users to enjoy various dApps.Wolinsky also noted that Aptos uses Move — an open-source programming language developed by Facebook for writing smart contracts on the Diem blockchain — which is designed to be developer-friendly, employing similar mechanisms that developers generally use to build applications on Web2. This language can attract not only Web2 users but also Web2 developers who are transitioning to Web3 without worrying about the complexity of the process. Aptos argues that Move is more secure than EVM’s Solidity language.Positive prospects in KoreaAptos also regards Korea as a key market for growth, as Korean developers are actively contributing to the Aptos ecosystem and providing helpful feedback. The blockchain disclosed that as of Q3 this year, Korea has 13 Aptos validators — second only after the U.S., which has 14.Christie Lee, Head of Business Development and Partnerships in Korea at Aptos, argued that Korea is innovating the most at the larger corporate level while also contributing to the ecosystem. Lots of endeavors are playing out in the Korean market, she said, as regulatory restrictions in fields like gaming, entertainment, finance and more are starting to loosen.She also added that the Korean market is not only driven by innovation from large companies but also by small developers who can contribute to the ecosystem, noting that the market is a favorable environment for developers to thrive. In addition, Korean users are sensitive to trends and adept at incorporating technology, which would allow them to quickly adopt Web3 culture.