Coinbase Ventures invests in Indian exchange CoinDCX amid mixed regulatory signals

Crypto Travel Rule solutions provider CODE obtains ISO/IEC 27001 certificationCODE, a Travel Rule solutions provider and joint venture co-founded by Korean cryptocurrency exchanges Bithumb, Coinone and Korbit, announced on Tuesday (local time) that it has obtained ISO/IEC 27001 certification for information security management systems (ISMS).Photo by Scott Graham on UnsplashEnhanced cybersecurity and operational resilienceThe ISO/IEC 27001 is a standard by which companies can develop, implement, maintain and improve their ISMS to carry out robust risk management, cybersecurity and operational excellence as required by institutions like the European Union’s General Data Protection Regulation (EU GDPR).“CODE will provide a service environment that encourages confidence in our corporate members and the overall market starting with the acquisition of this information security management system certification,” said Lee Sung-mi, CEO of CODE.Consecutive effortsAs a Travel Rule solutions provider, CODE has been ramping up efforts to strengthen its compliance and information security capabilities. The company’s ISO/IEC 27001 certification comes shortly after it obtained ISO 37301 certification from the Korea Compliance Initiative (KCI). ISO 37301 is a standard for compliance management systems (CMS) that assesses organizations based on their compliance with laws, regulations, codes of conduct and more to exercise good governance, transparency and accountability.

South Korea’s cryptocurrency market experienced notable growth in the second half of 2024, as total trading volume climbed to 1.35 quadrillion won ($968.5 billion). This marks a 24% increase compared to the 1.09 quadrillion won ($782.7 billion) recorded in the first half of the year. The data was released on May 20 by the Financial Intelligence Unit (FIU), which operates under the Financial Supervisory Service (FSS).Photo by Daniel Bernard on UnsplashTrading volume and market cap surgeThe average daily trading volume rose by 22%, reaching 7.3 trillion won ($5.26 billion), with a significant surge observed after October. According to the financial authority’s report, this sustained momentum was driven by a broader bullish trend in the global crypto market, led by Bitcoin hitting all-time highs. Growing institutional interest following the launch of multiple spot Bitcoin ETFs in the U.S. and increasingly favorable crypto-related policies have further fueled the rise in asset prices. To evaluate the state of the domestic crypto market, the FIU conducted a survey of 25 virtual asset service providers (VASPs) during the second half of 2024. The survey covered 17 exchanges as well as eight entities providing either custodial or wallet services. By the end of 2024, South Korea’s total crypto market cap had surged to 107.7 trillion won ($77.55 billion), representing a 91% increase from 56.5 trillion won ($40.68 billion) in June. In contrast, the global crypto market grew by 60% over the same period, reaching a total of $3.59 trillion. However, the Korean market experienced a sharp decline in assets held by custodial and wallet service providers, which fell by 89% to 1.5 trillion won ($1.08 billion). This drop was largely attributed to a rise in business closures. Additionally, the number of users on these platforms plummeted by 99%, falling to just 1,300 customers who had completed Know Your Customer (KYC) verification. Performance and token preferencesDespite these setbacks, the 25 VASPs reported combined revenues of 1.22 trillion won ($878.5 million), marking a 15% increase. Operating profit also rose by 27% to 744.6 billion won ($536.2 million). However, capital adequacy weakened, with the capital-to-asset ratio falling by 12 percentage points to 36.5%. Meanwhile, Korean won deposits—cash held on platforms for trading—more than doubled, surging 114% to 10.7 trillion won ($7.7 billion). The number of employees at crypto exchanges increased by 18%, reaching 1,862, while staff dedicated to anti-money laundering (AML) efforts rose by 46% to 207 individuals. On average, fiat-to-crypto exchanges offered trading in 224 different tokens, an increase of 28 compared to the previous half-year. Among the top 10 cryptocurrencies by market cap in Korea, six—Bitcoin (BTC), Ethereum (ETH), Ripple (XRP), Solana (SOL), Dogecoin (DOGE) and Cardano (ADA)—also appeared in the global top 10. Collectively, these accounted for 71% of Korea’s total crypto market cap. However, the remaining four differed: Korean investors favored Ethereum Classic (ETC), Shiba Inu (SHIB), Stellar (XLM) and Bitcoin Cash (BCH), whereas global investors leaned toward Tether (USDT), Binance Coin (BNB), USD Coin (USDC) and TRON (TRX). User base growth and demographic trendsThe number of KYC-verified users eligible to trade reached 9.7 million in the second half of 2024, representing a 25% increase from the previous period. Individual users accounted for the vast majority, while corporate users made up less than 0.01% of the total. By age group, users in their 30s accounted for the largest share at 29%, followed by those in their 40s (27%), 20s and younger (19%), 50s (18%) and 60s and older (7%). The majority of users—66%, or roughly 6.37 million people—held less than 500,000 won ($360) in digital assets. In contrast, 12% of users held over 10 million won ($7,180), while 2.3% had portfolios exceeding 100 million won ($71,820). 

Crypto.com, the Singapore-headquartered cryptocurrency exchange platform, has outlined that it has seen significant growth thanks to high-profile sports sponsorship and advertising. Reaping the rewardsThe company has established advertising partnerships with Formula 1 (F1) motor racing and the Ultimate Fighting Championship (UFC). These lucrative sponsorship deals have propelled the exchange into the spotlight of two massive fan bases, contributing to its expansion. In an interview with Cointelegraph last week, Eric Anziani, president and chief operating officer of Crypto.com, discussed the company's successful advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Crypto.com Arena in downtown Los Angeles. In 2021, what was then the Staples Center was renamed to the Crypto.com Arena in a $700 million naming rights deal. Anziani expressed gratitude for these partnerships, emphasizing the importance of staying top of mind for users in the competitive cryptocurrency market.  That same year, the company signed a multi-year partnership deal with leading French football club Paris Saint-Germain (PSG), rolling out various PSG-related marketing activities since then.Photo by Austin Loveing on UnsplashBrand recognition benefitsMarket surveys conducted by Crypto.com indicate a high level of global awareness and brand recognition among retail cryptocurrency users. The exchange's logo prominently displayed during F1 races and UFC events has helped it reach millions of fans worldwide. ESPN reports an average of 1.11 million viewers per race for the 2023 F1 season in the United States alone, with global viewership exceeding one billion over the entire race calendar. Similarly, the UFC boasts a global audience, with some of its biggest fights attracting millions of pay-per-view viewers. Anziani highlighted the effectiveness of these partnerships in bringing people into the cryptocurrency space.  User base approaching 100 millionThese partnerships have significantly contributed to Crypto.com's growing user base, which is approaching 100 million users in 2024, up from an estimated 80 million in the previous year. Anziani discussed the factors that drive users' choice of exchange platforms, emphasizing the importance of compliance, security, convenient access to cryptocurrency and competitive fees. He noted that different users prioritize different aspects based on their trading preferences and requirements. The firm is not alone in pursuing high-profile sports sponsorship deals. Rival platform OKX has an ongoing sponsorship deal in place with Manchester City Football Club in the English Premier League (EPL). It also has doubled down recently on the sponsorship of F1 racing team McLaren. Other notable partnerships include crypto gambling platform Stake.com’s sponsorship of Sauber F1, crypto exchange platform Kraken’s deal with Williams F1 and BingX’s sleeve sponsorship agreement with Chelsea football club in the EPL. High-profile marketing initiatives are alive and well, although in a much more sober way than in 2022 when six crypto companies featured in Super Bowl advertising in the United States. Kraken’s chief marketing officer, Mayur Gupta, recently stated that the Super Bowl is no longer an effective means of promotion for crypto companies.