Busan City Aims to Cultivate Growth in Blockchain and Fintech Industries

Zep joins hands with NEAR Protocol to elevate Web3 experience for usersSouth Korean metaverse platform Zep announced on Monday (local time) that it has partnered with the Layer 1 blockchain network NEAR Protocol. The two companies aim to jointly pursue a business model catered to developers and Web3 users, accelerating the widespread adoption of Web3.Zep plans to leverage the collaboration to enable its partners to issue and distribute various Web3-based digital assets while enhancing the user experience on its metaverse platform.Photo by GuerrillaBuzz on Unsplash“Working with NEAR Protocol will be an opportunity to provide a new experience for both Web2 and Web3 users. The collaboration will allow us to provide Zep users with more diverse and rich content and establish ourselves as a leader in the metaverse industry by providing a seamless user experience in the Web3 space,” said Kim Sang-yeop, Co-CEO of Zep.Bringing the metaverse to diverse audiencesZep is a joint venture between game developer SUPERCAT and Naver Z, the operator of the 3D avatar social platform Zepeto. Following its beta launch two years ago, the platform has since accumulated 8.3 million users and recently surpassed 1.3 million monthly active users.Zep has been consecutively launching special features for enterprises, such as single sign-on (SSO) authentication and data dashboards, prompting businesses and public organizations to recognize its versatility. Based on its success in the Korean market, the platform is on the verge of entering the Japanese and Southeast Asian markets.Dominating the dApp sphereMeanwhile, NEAR Protocol has experienced rapid growth as an operating network for decentralized apps (dApps), making it one of the fastest-growing blockchain networks this year. According to data from major dApp store DappRadar, NEAR Protocol-based dApps have secured the top two rankings among all blockchain applications, proving that it is the preferred choice for companies considering mass adoption.

Korea’s Traditional Customer Rewards Program Embraces NFTsSouth Korean tech company SK Planet, the operator of the popular customer rewards program OK Cashbag, made an exciting announcement for points collectors today. In a recent press release, it revealed the launch of its new non-fungible token (NFT) membership program called “Road to Rich.”Photo by Markus Winkler on PexelsRewards program meets NFTsFor over two decades, OK Cashbag has been a beloved membership service for Korean consumers. Now, members can embark on a journey through the Road to Rich program, accompanied by a rabbit character NFT. By completing daily quests, participants will earn rewards such as OK Cashbag points. As they progress on their journey, users can even level up their character, with the ultimate goal of reaching level 5. At this pinnacle, users will receive a tradable TEM NFT, offering customized everyday benefits.Decentralized walletSK Planet, an affiliate of the South Korean conglomerate SK Group, has also introduced a new decentralized wallet called UPTN Station. Built on the Avalanche subnet, UPTN Station empowers users to store and transfer various digital assets, including NFTs. To enjoy the Road to Rich program, the installation of UPTN Station is required.Gaming and rewardsNotably, the Road to Rich program comprises two gaming episodes to further captivate its users and encourage active participation. Any OK Cashbag member aged 19 or older can partake in the first episode and mint their own rabbit NFT at no cost.Kim Kyo-soo, the head of SK Planet’s customer experience division, expressed enthusiasm about the NFT program, highlighting its ability to make Web3 experiences second nature for users. Moreover, he mentioned plans for future collaborations with SK Group affiliates and other partners, aiming to provide an extensive range of services.

CrossAngle undergoes rebranding, shifting focus to ERP solutionAccording to industry sources on Wednesday (KST), CrossAngle, the operator of digital asset data research platform Xangle, is in the process of rebranding. The company recently changed its name to Xangle, and the research platform’s name will be changed to Xangle Portal. Its Web3 enterprise resource planning solution formerly known as Xangle Beacon will also be renamed Xangle ERP.Photo by Glenn Carstens-Peters on UnsplashService transitionPreviously, Xangle’s main services involved evaluation and disclosure for crypto-related projects. However, in the first half of this year, these services were suspended due to uncertainty surrounding crypto regulations, and the company started shifting its focus to data research. It had also announced plans to launch a business-to-business (B2B) solution for companies that are looking for crypto asset accounting services.Now, Xangle is gearing up to establish Xangle ERP — scheduled for release at the beginning of next year — as its main service. This solution is targeted toward Web3 enterprises and uses on-chain data to provide accounting services, manage tokenomics systems and evaluate the performance of blockchain projects. The firm announced on Monday that it would host a closed beta test for companies that signed up for pre-registration.Strategic allianceXangle also recently formed a partnership with Samjong KPMG, the South Korean branch of accounting giant KPMG, to jointly research how on-chain data can be used for accounting in the crypto sector. This is a crucial opportunity in the development process for Xangle ERP, as Xangle will be able to ascertain the various real-world problems that Web3 businesses face.“Xangle has been focusing on building infrastructure that can process on-chain data and conducting research to understand it. Through our partnership with Samjong KPMG, we will be able to expand our knowledge and expertise on accounting and taxes,” said Lee Hyun-woo, Co-CEO of Xangle.