Animoca Indicates Fund Interest From Console Makers
The head of Animoca Ventures has said that Web3 gaming is attracting the interest of veterans of the gaming world as well as that of “key Japanese console makers.”
Animoca Ventures is a subsidiary company of Hong Kong-headquartered Web3 gaming and NFT firm, Animoca Brands. In a conversation with The Block recently, James Ho explained that although Web3 gaming has seen a short to medium-term downtrend when using the pricing of gaming-related tokens as the metric, the Animoca Ventures lead is seeing interest coming from “some of the best, most profound veterans in gaming.”

Proof of interest
Ho elaborated that there are a host of examples that back up his claim. He referred to FunPlus’s investment in global cross-platform play-and-earn games developer and publisher, Xterio. FunPlus itself is a Switzerland-headquartered independent games developer and publisher with offices and operations in China, Singapore, Canada, Spain, and the United States. Xterio raised $40 million in a funding round led by FunPlus in August of last year, with funding going towards building out its platform alongside further game development.
Ho also cited Square Enix, a Japanese gaming conglomerate that has shown an interest in blockchain-based gaming in recent years. In April, it announced that it was tripling down on blockchain by partnering with Web3 platform Elixir. The objective of the collaboration is to generate visibility and adoption of Web3 gaming among traditional gamers.
It’s also understood that Chinese tech giant Tencent has had a games studio under its group of companies which is believed to be building a blockchain-based first-person shooter game. Meanwhile, French video game publishing behemoth Ubisoft is an investor in Animoca Brands while also participating in a crypto-focused fund run by multi-stage technology investment platform, White Star Capital.
Console-maker intent
Most notable from Ho’s interview, though, is his claim that “key Japanese console makers” have an interest right now in pursuing Web3 gaming. That’s incredibly significant because if Web3 can conquer the consoles, it will truly be a mass-market affair at that point.
Ho elaborated: “Console makers never cared about free-to-play until it grew into multi-million users, what we’re seeing here now is some of the console makers with their deep pockets want to get involved in potentially a fund to stay on top of innovation… And that to me is a signal that they want to build something in this space in the near future, or not too distant future.”
The Animoca Ventures lead talked about “key Japanese console makers,” specifically in the context of interest expressed by them in investing in a second early-stage venture fund that Animoca is considering. The expression of interest has become evident to the company as it’s a response it received having touted the prospect of establishing the fund.
It’s interesting to hear that Animoca is actively pitching the notion of raising another fund, as it had been speculated that the firm has scaled down some of its existing funds. It’s understood that the firm was working on the new fund in November of last year, initially proposing a target of $2 billion. Once January came around, Animoca took the decision to scale that target back by half to $1 billion.
The company denies that reporting on the subject, suggesting instead that the original target of the fund was $1 billion from the outset.


