Positive market sentiment ahead of Bitcoin halving

Incheon City Creates Metaverse Representation of Incheon Landing Operation Within The SandboxIncheon Metropolitan City announced Wednesday that the metaverse representation of the Incheon Landing Operation, the turning point of the Korean War, will be accessible on virtual gaming platform The Sandbox. Incheon is the first public organization in South Korea to collaborate with The Sandbox.Photo by Ian Hutchinson on UnsplashHonoring veteransThe metaverse content depicting the military operation has been developed to commemorate the 70th anniversary of the Korean War Armistice Agreement and to honor the soldiers who protected the freedom and peace of the Republic of Korea.This urban experiential content aims to offer virtual gamers the opportunity to gain a deeper understanding of the Incheon Landing Operation and engage in interactions with historical figures. Additionally, the platform will feature a variety of mini-games.Support through NFTsAs part of this initiative, Incheon will create and release a limited NFT collection, with all proceeds from the sales being donated to support Korean War veterans, both domestically and abroad, through the Korean War Veterans Association.The NFT collection will be available for purchase on the Sandbox Marketplace. Moreover, NFT buyers will have the opportunity to win Incheon tourism products like hotel vouchers and passes to tourist destinations.Meanwhile, Incheon is creating more content within The Sandbox, with the objective of showcasing the city to a global audience. It also plans to explore avenues for inviting metaverse users to Incheon, providing them with chances to enjoy its urban landscape.

Singapore-headquartered crypto exchange platform Crypto.com has boosted its standing amongst its peers by achieving the largest spot crypto trading volume for the month of July where USD-supported exchanges are concerned. According to data published by The Block, the exchange platform achieved $68.85 billion in spot trading volume among USD-supported exchanges in July out of an overall total of $178.84 billion. American exchange platform Coinbase was next in the rankings, with a July trading volume total of $63.97 billion.Photo by Alexander Grey on UnsplashInstitutional client boost It’s understood that the uptick in trading volume experienced by the exchange platform is as a consequence of an increase in the number of institutional clients using Crypto.com’s trading services.  Giuseppe Giuliani, the managing director of Crypto.com, told Cointelegraph that more institutional clients are using the platform due to an improved product offering, together with stronger market conditions. Giuliani stated: “This growth has been primarily driven by the acquisition of new clients on the platform, both large institutions and advanced retail traders, and is being supported by stronger market conditions in 2024.” Giuliani told The Block that growth on the platform has played out over the medium term, stating:  "We have seen incremental market share growth month on month over the last 18 months.” Driving Bitcoin unit price Institutional adoption has been a developing theme in 2024. Some analysts have pointed to its importance in the attainment of an ever higher Bitcoin unit price. Crypto market analyst Willy Woo has suggested recently that a 3% allocation by institutions could lead to a Bitcoin unit price of $700,000. In its most recent quarterly report, global investment bank Canaccord Genuity outlined that there is growing institutional adoption relative to spot Bitcoin exchange-traded funds (ETFs). The launch of spot Ethereum ETF products in the U.S. last month is also understood to have helped towards an improved monthly trading volume for Crypto.com. Giuliani stated: “In the week of July 21 during which Ether ETF was launched, we have seen double-digit growth in our exchange’s Ether spot and perpetual volume week-on-week, building on consecutive weeks of robust volume growth.” Furthermore, the exchange platform claims to have seen increased interest and market participation from TradFi firms. Growing through licensing and sponsorship Crypto.com has attempted to further its market impact worldwide, including in Hong Kong, having applied for a trading license in the Chinese autonomous territory in February, and succeeding in that endeavor more recently according to subsequent reports. It received a license from the UK’s Financial Conduct Authority (FCA) in 2022, with the FCA awarding the company a further license, an Electronic Money Institution (EMI) license, in 2023. High profile sports sponsorships is another marketing strategy the firm has pursued in recent years. The company has claimed to be reaping the rewards of these deals, which it has made in Formula 1 (F1) motor racing and the Ultimate Fighting Championship (UFC).

Korean mobile game company Com2uS Holdings’ blockchain mainnet XPLA has announced today that it entered a partnership with SOOHO.IO, a Seoul-based security services provider for smart contracts. This news was reported by the local online media iNews24. The partnership aims to enhance blockchain security and facilitate public access to decentralized finance (DeFi). Photo by GuerrillaBuzz on UnsplashXPLA’s further push into the Japanese marketEstablished by local security experts in 2018, SOOHO.IO is currently providing smart contract technologies to approximately 200 big companies and validation institutions. Furthermore, SOOHO.IO is a developer and operator of Tealswap, the sole decentralized exchange on the Oasy network that specializes in blockchain games.  An insider from XPLA expressed excitement about this partnership, stating that the collaboration with SOOHO.IO will enable the game company to strengthen its position in the Japanese Web3 gaming market.  Smart contract-powered securityXPLA, already closely partnered with Oasys, promises to provide financial solutions equipped with safe and convenient smart contract security to Web2 users by strengthening collaboration with SOOHO.IO.  Paul Kim, the head of XPLA team, said this partnership will revolutionize the Web3 games and entertainment industry, with the company’s plans to introduce easy-to-access DeFi services and “GameFi,” a concept that combines game and finance.  Park Ji-su, CEO of SOOHO.IO., expressed his excitement about partnering with the global mainnet XPLA, which he thinks will bring substantial synergy effects for both companies through the sharing of key technologies.