MAS sets deadline for unlicensed crypto firms serving clients overseas from Singapore

McDonald’s Enters the Metaverse with McNuggets LandMcDonald’s, the global fast food giant, has ventured into the metaverse realm to commemorate the 40th anniversary of its beloved Chicken McNuggets, with McDonald’s Hong Kong spearheading the immersive experience.McNuggets Land, a virtual world situated within the metaverse platform The Sandbox, now welcomes enthusiastic players to embark on a quirky adventure filled with pixelated McNugget characters like “Coach McNugget” and his trusty sidekick, “Assistant Coach McNugget.” The project team behind The Sandbox laid out the details of the initiative via a blog post published on Medium on Thursday.In this novel virtual landscape, players are tasked with the mission of locating four McDonald’s signs, sparking excitement for the rewards that await. Among the enticing incentives are a shared prize pool of 100,000 SAND (approximately $44,000) and enigmatic “mystery boxes.” SAND is the native token of The Sandbox virtual world.Photo by Jas Rolyn on UnsplashCustomer engagement challengesThe CEO of The Sandbox, Sebastien Borget, expressed enthusiasm for collaborating with global brands like McDonald’s to drive mass adoption of the metaverse. The Sandbox has already witnessed the presence of several prominent brands like Adidas, Atari, and Gucci within its virtual world. Comparatively, it might be challenging for McNuggets Land to carve out a distinctive niche to capture enduring user engagement.Numerous brands have attempted whimsical activations within metaverses over the years, from Snapple’s virtual bodega to Taco Bell’s metaverse wedding. However, the fundamental question arises when virtual food or drink experiences are introduced — what’s the point when you can’t taste or smell in the metaverse?Bear market & regulatory setbacksMoreover, the timing of brands entering the Web3 space may be subject to scrutiny. With venture capital money flowing toward AI and Disney closing its metaverse ventures, the Web3 landscape faces a more challenging environment in 2023. The ongoing crypto winter and Securities and Exchange Commission (SEC) crackdowns have somewhat dampened the allure of these activations, making it imperative for brands like McDonald’s to offer a compelling “why” for their Web3 endeavors.Starbucks has been experimenting with its Web3 loyalty program called “Odyssey,” which ties in seamlessly with its customers’ real-world coffee purchases. This strategic approach aligns virtual rewards and digital collectibles with existing behaviors, giving added value to their regular activities. In doing so, Starbucks fosters a sense of community and gains valuable feedback for future improvements, ensuring a more sustainable and purposeful presence in the Web3 space.Formative developmentWhile McDonald’s McNuggets Land in the metaverse may excite some players with its whimsical charm, the bigger question remains: What value does it truly bring to the participants, and how does it ensure a lasting impact? In a rapidly evolving Web3 landscape, success lies in offering meaningful experiences that align with users’ existing behaviors and aspirations, fostering genuine engagement and community-building.We are still at a stage where consideration of the metaverse in terms of what it is, what it represents, and what experience users can or should glean from it is still formative. It remains to be seen as to the extent to which Mcdonald's will be successful in this instance, but it is encouraging that they’re brave enough to get involved with the innovation.

Seoul Govt to Hire Blockchain Expert to Enhance Administrative Services for CitizensThe Seoul Metropolitan Government is hiring a blockchain specialist in an effort to bolster its administrative services for citizens, leveraging the power of blockchain technology to provide enhanced and efficient solutions, as per local news outlet Etnews.Photo by Yu Kato on UnsplashRoles and eligibilityThe appointed blockchain specialist will participate in the development and management of blockchain-based administrative systems. The position will also involve facilitating technological cooperation between the public and private sectors, with a focus on integrating blockchain-powered platforms with cutting-edge technologies such as artificial intelligence, big data, and the Internet of Things.Interested candidates have until July 26 to submit their applications, with the successful candidate expected to be revealed in August, following document screening and interviews.To be eligible for the position, applicants must meet one of the following criteria:1. Hold a bachelor’s degree and possess at least one year of experience in related fields.2. Have three or more years of relevant experience.3. Be public servants of rank 8 or higher with a minimum of two years of relevant experience.Eligible candidates must have a proven track record in the development and operation of information systems, blockchains, and non-fungible tokens.Seoul’s blockchain initiativesThe Seoul Metropolitan Government’s current efforts to integrate blockchain technology into its administrative services include the operation of the Seoul Wallet app, a one-stop solution that enables citizens to access their identification, certificates, and credentials. The city government has plans to connect this app with other digital and healthcare platforms to create a fully integrated management system.Seoul has been at the forefront of blockchain adoption in South Korea. In 2020, it became the first Korean city to launch a blockchain-powered labor contract system, aimed at protecting the rights of temporary workers. Additionally, the city has been actively exploring various ways to leverage blockchain for online ID verification services. Such initiatives include a benefits card designed for families with two or more children, offering discounts on public facilities usage.A representative from the city government highlighted their recognition of blockchain as a key technology in the era of Web3. As a result, Seoul is seeking opportunities to introduce and support blockchain-based initiatives within its jurisdiction. The official emphasized the city’s commitment to providing safe and inclusive civil services built on blockchain technology, following a thorough assessment of their potentials and risks.

SBI Holdings and TradeFinex Partner to Create a Trade Finance JV in JapanJapanese financial services conglomerate SBI Holdings has joined forces with UAE-based TradeFinex to establish a dynamic joint venture. The objective of the partnership is to propel the widespread adoption of the XDC Network within Japan’s trade finance sector.Details of the agreement between the firms emerged last Friday. The strategic collaboration represents a move toward harnessing blockchain technology to infuse transparency, efficiency, and accessibility into the fabric of trade finance and supply chain management.At its core, the XDC Network stands as an enterprise blockchain platform which is compatible with the Ethereum virtual machine (EVM). In recent times, the XDC Network has cultivated partnerships with several international organizations, including the World Trade Organization (WTO) and the International Chamber of Commerce (ICC). It has pioneered solutions aimed at cost reduction, transaction acceleration, and transparency augmentation within the trade finance sphere.Photo by Timelab on UnsplashBuilding upon related partnershipSBI Holdings, deeply ingrained in Japan’s financial services sector, has taken significant strides to embrace the potential of blockchain technology. Earlier this year, its subsidiary, SBI VC Trade, partnered with the XDC Network, becoming the inaugural Japanese exchange to facilitate the cryptocurrency asset XDC. Building upon this previous collaboration, SBI VC Trade has been proactive in championing the expansion of the XDC Network’s presence in Japan.The freshly minted joint venture between SBI Holdings and TradeFinex has the potential to serve as a catalyst for further XDC Network growth in Japan. A central goal is to localize XDC Network-related information, thereby rendering it more accessible to Japanese businesses and investors.Additionally, the venture is actively scouting for cryptocurrency exchanges who are prepared to use and promote the XDC network, further amplifying its adoption. Exploring collaborations with subnet and layer-2 enterprises forms an integral part of their strategy.Japan’s evolving stance on blockchainThe timing of this collaboration coincides with Japan’s evolving stance on blockchain technology and cryptocurrencies. Emerging reports indicate the Japanese government’s contemplation of allowing startups to raise capital through cryptocurrency tokens, marking a seismic shift away from conventional stock listing processes.In April the Japanese government released a whitepaper on Web3, in its efforts to explore ways to foster innovation in the emerging sector. Furthermore, Japan’s National Tax Agency has made adjustments to its cryptocurrency-related tax code, underscoring a proactive stance toward regulating the cryptocurrency industry. Related to that, the country’s Financial Services Agency (FSA) has been exploring tax exemptions relative to unrealized crypto gains.Japan has become known historically as a center of technological innovation. There have been soundings recently that it can rediscover its abilities in that respect through the development of Web3.The strategic alliance between SBI Holdings and TradeFinex charts a promising trajectory for the XDC Network within Japan’s trade finance sector. Anchored in a project that aspires to offer innovation, transparency, and operational efficiency, this joint venture offers considerable potential to spearhead the adoption of blockchain technology within one of the world’s most prominent financial markets.