As Excitement for First US Spot Bitcoin ETF Intensifies, South Korea Still Faces Mountain to Climb

Daehong and Animoca Brands Partner to Leverage NFTs in Expanding Web3 ProjectsDaehong Communications, the marketing solutions arm of South Korean industrial conglomerate Lotte Group, has recently inked a partnership with Animoca Brands, a blockchain gaming company headquartered in Hong Kong.Animoca Brands gained attention earlier this year by raising $5.5 million through the sale of its Mocaverse NFTs. Mocaverse is the membership NFT collection for the Animoca Brands ecosystem. The Hong Kong-based publisher is also the owner of the renowned metaverse gaming platform, The Sandbox.Photo by Shubham’s Web3 on UnsplashConnecting two worlds of NFTsThis collaboration between Daehong Communications and Animoca Brands is intended to expand their respective Web3 projects, focusing on domains like games, communities, and tickets. As a move under this collaboration, Daehong’s Bellygom and Bellyland NFTs will see integration with Mocaverse. Daehong oversees the Bellygom NFT project, while the pink bear character of the project is a promotional tool for Lotte Homeshopping, a media commerce arm of Lotte Group.Moreover, holders of Mocaverse NFTs are set to experience a variety of games, missions, and rewarding systems introduced by Bellyland — Daehong’s second collection of the Bellygom NFT project.Bellygom’s expansion effortsIn recent times, Daehong has been actively driving the growth of the Bellygom NFT project by revealing the project’s details on GitBook in both Korean and English. Furthermore, Daehong has forged alliances with several burgeoning Web3 projects, including decentralized wellness ecosystem Yogapetz, Web3 social media platform Phaver, and Web3 social network CyberConnect.This partnership marks a strategic confluence of marketing solutions and blockchain gaming, aiming to spearhead innovations in a variety of Web3 projects, especially those related to gaming and community building. These efforts are poised to contribute to broadening the horizon of decentralized technologies.

Korean Banks Impose Crypto Exchanges to Maintain a Reserve of at Least 3B KRWIn a significant step towards regulating the cryptocurrency market and ensuring the safety of virtual asset users, South Korea’s Federation of Banks (KFB) has collaborated with financial authorities and virtual asset exchanges to establish the “Guidelines for the Operation of Real Name Accounts for Virtual Assets.” The KFB, as a group of banks and financial institutions, facilitates cooperation between its members and promotes the development of the financial industry.Photo by rc.xyz NFT gallery on UnsplashThe guidelines come as a response to the increasing need for stronger money laundering prevention measures and standardization in the crypto industry. The first step towards this was taken in 2018 when crypto exchanges became obliged to establish a real name account at a bank in order to provide Korean Won (KRW) deposit and withdrawal services to their customers. Currently, the exchanges that won such bank accounts are Upbit, Bithumb, Coinone, Korbit, and Gopax.However, this policy brought with it a set of challenges, including differing practices among various cryptocurrency exchanges, leading to inconveniences for users. Additionally, varying user protection measures, such as reserve requirements, caused confusion in the market.3 billion KRW in reservesTo address these issues, the new guidelines aim to clarify how banks operate cryptocurrency real-name accounts and bolster overall security. One of the key changes is the requirement for crypto exchanges to maintain a reserve of at least 3 billion KRW ($2.36 million). This reserve fund serves as a precautionary measure to address potential financial losses resulting from hacking incidents or system failures at crypto exchanges.Furthermore, the guidelines mandate banks to manage deposit and withdrawal limits by categorizing user accounts into limited and normal accounts. A limited account will not be converted to a normal account, which grants higher deposit and withdrawal limits, until the user’s transaction purpose and the source of funds are verified.Enhanced due diligenceIn addition, banks will perform annual enhanced due diligence (EDD) for individual account holders. This thorough review will encompass users’ identification, transaction purposes, and the origin of funds.User asset segregationTo safeguard users’ funds, crypto exchanges will be required to ensure that customer deposits are held separately or placed in trust. Regular due diligence at crypto exchanges will also be conducted by banks, with mandatory visits occurring at least once a month. Moreover, third-party services will be engaged to perform independent due diligence every quarter on crypto exchanges, providing an additional assessment of their operations.The official launch of these new guidelines is scheduled for January of next year. However, the requirement of depositing at least 3 billion KRW will come into effect earlier, starting in September of this year. Additionally, the implementation of guidelines for expanding deposit and withdrawal limits is anticipated in March of next year.

Coinone, one of the five fiat-to-crypto trading platforms in South Korea, unveiled an upgraded version of its mobile app charts for a better user experience. According to local news source Bizwatch, the update introduces an array of indicators at the bottom of the charts to facilitate more comprehensive analysis. Additionally, the app now includes three new chart features: a display of best orders, the capability to see price alert lines and access to a 90-day transaction history. Since last year, Coinone has rolled out 20 updates aimed at enhancing the trading experience and bolstering security for its users. This year also saw several new features. Among these are the integration of TradingView charts and the addition of share buttons for announcements. Additionally, Coinone recently started providing the functionality to print statements for crypto accounts.Photo by Kanchanara on UnsplashHiring more developersThese enhancements are part of Coinone's continuous efforts to elevate customer satisfaction and refine its services. Despite the downturn that the cryptocurrency industry faced last year, Coinone took a noteworthy step by bringing on board 20 new developers this year. This move underscores Coinone's proactive stance in improving its platform and offerings amidst challenging market conditions. Coinone's focus on meeting customer demands has led to a notable reduction in inquiries. Last year, the exchange reported that its efforts to enhance customer service resulted in a decrease of more than 45% in the number of customer inquiries. Compliance amid changing regulatory environmentMarking its 10th anniversary last month, Coinone has set its sights on emphasizing investor protection and regulatory compliance in anticipation of the upcoming implementation of the Virtual Asset User Protection Act, which is slated to take effect in July.  Cha Myung-hun, the CEO of Coinone, commented on the recent updates, noting that the surge in public interest towards virtual asset investment has prompted the decade-old exchange to enhance its chart functionalities, specifically catering to novice investors.