Acquisition by SBI Subsidiary Part of European Expansion

Web3 entertainment platform Playbux is set to embark on a public token sale in a departure from the more established initial coin offering (ICO) model favored by many crypto and Web3 platforms in the past.Photo by Mackenzie Marco on UnsplashFair community offering (FCO)Aiming to raise $150,000 later this month Playbux, a blockchain-based e-commerce metaverse platform that runs on the BNB chain, has opted for a fair community offering (FCO). As part of the FCO, it will provide pre-listing access exclusively to engaged users through Dubai-headquartered crypto investing platform Raiser, backed by Visa. In a series of posts on social media platform X on Monday, Raiser set out what it plans to bring to market by way of the FCO model.  According to the startup, FCO involves ranking project users based on on-chain activity, referrals, participation in educational quizzes and following the platform's X profile.  As the company puts it, “engagement is the king. The more interactive challenges you complete - the higher you climb on the Raiser.co leaderboard.” Users, depending on their ranking, gain the opportunity to invest in the project's token before its official listing on centralized exchanges. Raiser is being supported in its FCO model offering by market maker Kairon Labs. An alternative to ICOsThis community fundraising mechanism emerges as an alternative to ICOs, which, in the earlier days of crypto, became associated with fraudulent activities. The surge in ICOs between 2017 and 2018 led to a mix of success stories, like Ethereum raising $18 million in 2014. However, the funding mechanism was sharply criticized as it also attracted unsavory actors due to the lack of reporting requirements and accounting standards. In the aftermath of the ICO era, centralized crypto exchanges now mandate projects to lock a portion of their token supply at launch and vest some supply to prevent excessive dumping by investors. Raiser co-founder Kori Leon, who previously worked on the listings team at Binance, notes that Raiser's FCO process aligns with these stricter listing requirements while offering community members pre-listing token access, potentially reducing the urge to sell tokens immediately upon listing. Leon stated:”Our goal is to effectively support both the community and centralized exchanges, who show belief in the potential success of new projects through initial listings. Our unique platform rewards active community members and so assists exchanges in their strategic decisions.” Playbux's PBUX token, part of Binance Labs' incubation program and included in Visa's Asia Pacific 2023 accelerator program, will undergo a public FCO in late January, according to Leon. The metaverse-focused platform is known for its shop-to-earn experiences and customizable avatars. Playbux was founded by Thai entrepreneurs Tay Sitthisaktanakul and CEO Sarun Vichayabhai in 2022. This move by the firm through the utilization of FCOs signifies a shift away from the tarnished ICO model, acknowledging the importance of community engagement and responsible token distribution. 

Metaplanet, a Japanese Bitcoin treasury company listed on the Tokyo stock exchange, is targeting a holding of 10,000 BTC in 2025.2025 targetTaking to the X social media platform on Jan. 5, the company’s CEO, Simon Gerovich, set out a number of objectives which the company will strive to reach in 2025. Among them is the objective to expand the company’s Bitcoin holdings to 10,000 BTC. Gerovich said that the expansion of the firm’s Bitcoin holding would be achieved “by utilizing the most accretive capital market tools available to us.” He followed up on Jan. 6 with an announcement that Metaplanet has completed its 12th series stock acquisition rights. Gerovich claimed that the successful completion of the stock issuance marked “a milestone in Metaplanet’s financing and Bitcoin acquisition strategy.” The 12th series stock issuance was first announced back in November, with a six-month exercise period opening on Dec. 17. Additionally, the company issued 4.5 billion yen ($28,562,451) and 5 billion yen ($31,736,057) in ordinary bonds, with a maturity date of June 2025. Other objectives the company has set out for 2025 include enhancing transparency and shareholder engagement through new initiatives. Furthermore, Metaplanet intends to leverage its partnerships to advance Bitcoin adoption in Japan and further afield. Gerovich said that Metaplanet will explore innovative opportunities to grow the firm’s impact in Japan and within the Bitcoin ecosystem.Photo by Vasilis Chatzopoulos on Unsplash2024 ‘transformational’The Metaplanet CEO claimed that 2024 had been “transformational” for the company. He added: “We broke records, expanded our Bitcoin treasury, and reinforced our position as Asia’s leading Bitcoin Treasury Company.” Shifting its attention to 2025, the firm is focused on its efforts to drive greater value for shareholders. Metaplanet’s fortunes are now heavily dependent upon the performance of Bitcoin. In an interview at a New Year’s Eve party held in Miami by Microstrategy founder Michael Saylor, Gerovich commented on Bitcoin adoption, stating:"I’m slowly but surely seeing Bitcoin becoming a topic of discussion at the highest levels of government. Corporations around the world are beginning to adopt it as a Bitcoin standard." The Metaplanet CEO is optimistic that the U.S. will adopt a strategic Bitcoin reserve once the Trump administration commences. Should that happen, he believes that other countries will follow. He sees Japan as one of those countries where they do look to the U.S. as a guide on such matters. “So I think if President Trump does adopt it as a strategic reserve, then Japan and many countries in Asia will do the same,” he stated. Metaplanet is understood to be pursuing a business model very similar to the one pioneered by Microstrategy in the United States. The company increased the rate at which it acquired Bitcoin in H2 2024. Metaplanet made its first Bitcoin purchase in April 2024. At that time, its stock was trading at $1.90. Just as the Bitcoin unit price surged, so too did Metaplanet stock, closing the year at $22.05 per share.

Crypto.com Complies with UK FCA’s New Digital Asset RulesWhile some Asian crypto platforms are struggling to comply with the United Kingdom’s Financial Conduct Authority (FCA) regarding new marketing-related rules that took effect on October 8, Singapore’s Crypto.com has confirmed its successful compliance. The firm is registered as FORIS DAX UK LIMITED on the FCA website.Photo by Paul Fiedler on UnsplashContinuing support for UK customersAs a result, UK customers can continue to access Crypto.com’s products and services without disruption. The company emphasized its commitment to strengthening its platform and presence in the UK market. Crypto.com stated that it fully supports measures aimed at enhancing consumer safety and security in the cryptocurrency industry. The company also expressed its ongoing cooperation with UK and international regulators to foster consumer confidence in the crypto sector.Effective from October 8, the FCA’s updated guidelines mandate that all crypto firms marketing their services to UK consumers must register with the FCA and adhere to relevant standards concerning risk disclosures and marketing practices.Regulatory compliance challengesWhile Crypto.com has managed to remain compliant, that’s not the case for all large and well-known crypto platforms. The FCA recently expanded its scrutiny of digital currency exchanges by adding Huobi and KuCoin to its list of unapproved and unregistered firms.The FCA alerted clients to the fact that these service providers were offering various crypto services in the UK without obtaining regulatory approval. This development follows a recent warning from the FCA, which highlighted several other crypto-focused companies.Binance’s compliance difficulties2023 has seen global crypto platform Binance struggle with regulatory compliance in various markets worldwide. In some jurisdictions where it has either decided to withdraw from the market or been asked to leave, the firm has taken the approach of still maintaining exposure to that market by establishing a partnership with a locally registered firm.In the UK, Binance has partnered with Rebuildingsociety.com, a peer-to-peer lending platform. However, its local partner has fallen foul of the UK's FCA. On Tuesday, the UK regulator issued a notice clarifying that Rebuildingsociety.com was not authorized to “approve the content of any financial promotion for a Qualifying Cryptoasset for communication by an unauthorized person.”Dubai-headquartered crypto exchange Bybit is another crypto business that has struggled with the FCA's new regulatory requirements. Last month the exchange denied reports that it was preparing to leave the UK market due to the new strict marketing rules. The following week the exchange confirmed that it would be leaving the UK market, ahead of the introduction of the new crypto marketing regulations.Crypto.com had received registration approval from the FCA in August 2022. At the time, CEO Kris Marsazalek stated:“We are committed to the UK market and we look forward to developing our platform and presence in the UK further by expanding our offering to customers, while continuing to work with regulators.”In June, the firm acquired a Major Payment Institution (MPI) license in its home market of Singapore from the Monetary Authority of Singapore (MAS). Around the same timeframe, the firm received a minimum viable product (MVP) license from the Virtual Assets Regulatory Authority (VARA) in Dubai.