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MEXC Ventures, the venture arm of the Seychelles-headquartered MEXC global crypto exchange, has announced a strategic investment into Triv, one of Indonesia’s largest crypto exchange platforms, as part of an effort to drive further expansion of the business.Photo by Eugenia Clara on UnsplashSupporting blockchain & crypto innovationIn a press release published via PR Newswire on Aug. 5, MEXC Ventures confirmed the strategic investment, which was agreed upon based on a $200 million valuation of the Triv business. MEXC Ventures asserted that the investment falls in line with its global strategy of supporting and developing innovative blockchain and crypto sector projects. Additionally, the firm claims that the move will enable it to capitalize on Southeast Asia’s fast-growing digital asset market. MEXC Ventures Investment Director Leo Zhao said that the company was excited “to back Triv in its next phase of growth." He added: "Indonesia is one of the most dynamic and promising digital asset markets in the region, and Triv has earned a strong reputation for compliance, security, and user trust. Through this partnership, we look forward to supporting Triv in serving Indonesian users even better and accelerating the adoption of digital assets across the country." Well-established exchangeEstablished back in 2015, Triv provides spot crypto trading services, alongside staking services for Ethereum (ETH) and Cardano (ADA). The platform supports payment systems like Advcash and PayPal to enable users to make e-commerce payments and to cover everyday expenses such as utility bills. The platform is recognized for its advanced trading features. Earlier this year, Triv added the Triv Shield, a security tool that prevents platform users from inadvertently interacting with malicious contracts. The company operates under the oversight of Indonesian regulators, the Financial Services Authority (OJK) and the Commodity Futures Trading Regulatory Agency, better known as BAPPEBTI. Gabriel Rey, Founder and CEO of Triv, said that the partnership will enable the platform to expand its coin offerings, “enhance liquidity and introduce more innovative products for both new and existing users.” He believes that the partnership will also be helpful in maintaining CryptoWave Media, an educational platform that forms part of Triv Group, as a leading crypto media outlet in Indonesia.  Earlier this year, MEXC Ventures launched a $300 million Ecosystem Development Fund geared towards accelerating innovation and ecosystem growth within the blockchain sector. At the time, MEXC Chief Operating Officer (COO) Tracy Jin said that the company’s overall vision was to transition from a trading venue to an ecosystem platform, facilitating the needs of crypto industry firms. The company previously made a $16 million strategic investment into Ethena, a stablecoin project built on Ethereum that offers the USDe decentralized stablecoin pegged to the U.S. dollar. As part of that deal, it also bought $20 million worth of USDe. In April, MEXC Ventures launched IgniteX, a $30 million initiative designed to support and foster Web3 talent and innovation.

Over 3,700 participants flock to Upbit D Conference to explore insights in blockchainThe sixth annual Upbit D Conference (UDC), a major blockchain event in South Korea hosted by the country’s biggest cryptocurrency exchange Upbit, commenced on Monday (local time) at the Grand Walkerhill Seoul Hotel. Touting the theme “All That Blockchain,” the conference gathered some 3,700 participants — including 39 blockchain experts from 29 countries — both online and offline.Aimed at contributing to the blockchain ecosystem, UDC has gained acclaim as a non-profit event featuring in-depth lectures by experts from around the globe. While it initially focused on industry and technology alone, the conference has since expanded its scope to cover areas such as policy, finance, business, culture and trends.Photo by Gerd Altmann on PixabayLively guest discussionsHighlights of the event included a session led by Roger Ver, the founder of Bitcoin.com, who discussed the trajectory of the blockchain industry and the current status of Bitcoin. Korean telecommunications giant SK Telecom’s Executive Vice President, Oh Se-hyeon, also shared insights into the prospects of Web3 and blockchain services in Korea.Other speakers included Emily Parker, Executive Director of CoinDesk; Howard Fischer, former Senior Trial Counsel at the US Securities and Exchange Commission (SEC); Nizam Ismail, former Founding Chairman of the Regulatory and Compliance Sub-Commitee at Blockchain Association Singapore; and Kim Kab-lae, Senior Research Fellow at the Korea Capital Market Institute. Together, the four experts discussed country-specific perspectives and current issues regarding the rapidly changing regulatory landscape of the global virtual asset industry.“As blockchain’s influence expands across the economy, culture and society, UDC has evolved into a comprehensive conference capable of encompassing all aspects of blockchain. We hope it serves as a place that sparks positive inspiration and valuable connections,” said Song Chi-hyung, Chairman of Dunamu, the operator of Upbit.Growing recognitionOver the past five years, UDC has seen participation from over 1,190 companies and nearly 19,100 individual attendees. As of this month, the cumulative number of views on the conference’s official YouTube videos has reached 1.12 million. Videos of all of this year’s sessions can be viewed on the UDC YouTube channel and website.

OKX Strengthens Partnership with Manchester City Football ClubSeychelles-based crypto exchange OKX has announced the expansion of its sponsorship deal with Manchester City Football Club, the treble-winning English Premier League soccer champions.The announcement was made through a virtual reveal video featuring player avatars, presented at Manchester City’s Etihad Stadium. News of the deal was also posted on the English club’s website on Friday.While the valuation of the deal remains undisclosed, the collaboration signifies a significant milestone for both parties. The new agreement, which spans multiple years, establishes OKX as the official sleeve partner on both the men’s and women’s first-team playing kits.Photo by Giero Saaski on UnsplashExtended partnershipUnder this extended partnership, the OKX logo will be prominently displayed on the sleeves of Manchester City’s playing kits, solidifying its position as a key sponsor. Additionally, OKX will retain its presence on the club’s training kit sleeve.City Football Group, the holding company that owns Manchester City and other soccer teams like New York City FC and Melbourne City FC, oversees the management and operations of the club.OKX initially became Manchester City’s official cryptocurrency exchange partner in March 2022. Subsequently, in July of the same year, the exchange secured a sponsorship deal to feature its logo on the front of the club’s training kit throughout the 2022/2023 season. At the time, the agreement was reported to be valued at over $12 million.OKX CollectiveIn February, OKX launched the “OKX Collective” alongside Manchester City players Jack Grealish, Rúben Dias, Ilkay Gündoğan, and Alex Greenwood. This immersive metaverse fan experience offered exclusive content and rewards, allowing fans to engage with the club in a unique way.OKX’s CMO Haider Rafique expressed satisfaction with the evolving partnership, stating: “Manchester City was our first official global brand partnership, and in just a year and a half, we have come a long way. We always intended to integrate with the sport and help the club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative, and a number of other new projects that we are excited about.”Additional sports sponsorshipsBesides Manchester City, OKX has also established partnerships with other prominent sports brands and athletes, including McLaren Formula 1, the Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.While OKX’s partnership with Manchester City strengthens its global fan base, it’s worth noting that the sale of crypto derivatives, a product offered by OKX, was effectively banned by the UK’s financial regulator in January 2021. Consequently, OKX and other crypto exchanges have refrained from advertising such services in the country.As the Premier League clubs have collectively agreed to restrict gambling sponsorships on team shirts, there are concerns that similar restrictions may be imposed on crypto company sponsorships. However, any such developments are expected to be some years away, as the changes regarding gambling sponsorships are scheduled to take effect in the 2026/2027 soccer season.Marketing spend by crypto firms has sobered up quite a bit since the heady heights of the last bull run. However, OKX remains one entity which has been fairly consistent in continuing its marketing efforts regardless of market conditions.