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Bithumb META Offers Metaverse Fashion Experience at Preview in Seoul 2023

Web3 & Enterprise·August 24, 2023, 9:03 AM

Bithumb META, the metaverse subsidiary of leading South Korean cryptocurrency exchange Bithumb, is participating in the 24th annual Preview in Seoul 2023, Korea’s largest international textile fair organized by the Korea Federation of Textile Industries. The company is using its metaverse, Naemo World, to present the integration of fashion into the metaverse and vice versa.

Photo by Amanda Vick on Unsplash

 

Fashion’s future unveiled

Under the theme of “Dramatic Core,” this year’s Preview in Seoul is the largest to date with 746 booths from 14 countries participating. Participants are responsible for showcasing materials, textiles, and machinery that represent a future of elevated value.

In particular, the digital fashion zone features prominent tech companies from both Korea and abroad and showcases the future of the textile fashion industry’s expansion into the metaverse. Visitors can experience firsthand fashion in the metaverse through artificial intelligence (AI) and augmented reality (AR) technologies.

 

Envisioning fashion in the metaverse

To shed light on the future of digital fashion commerce, Bithumb META created a setup where visitors can dive into Naemo World to virtually replicate real-world environments and items — such as clothing made of high-quality garments — through digital twin technology.

Attendees can customize their avatars and explore the brand halls of fashion brand Hazzys and athletic gear brand HEAD in Naemo World. They will also be led through a realistic shopping experience within the metaverse — this includes the entire process, from trying on clothing pieces featured in the brands’ 2023 fall/winter season collections to ordering and purchasing products and getting them delivered in the real world.

“At this year’s Preview in Seoul, Bithumb META unveiled some of the blueprints for the future of Naemo World’s integration with real-world products and services,” said Bithumb META CEO Cho Hyun-sik.

He added that the company would continue to expand and develop Naemo World’s ecosystem to be used for various purposes.

Bithumb META also contributed to the planning and development of an ultra-realistic, three-dimensional showroom using Unreal Engine 5, a real-time 3D creation tool developed by Epic Games.

Preview in Seoul 2023 is currently being held at Starfield COEX Mall in southern Seoul until Friday.

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Web3 & Enterprise·

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Bitget Achieves 20M Users With Wallet Integration Driving Trading Volume

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Web3 & Enterprise·

Sep 22, 2023

Korean Metaverse Platforms Face Uncertain Future Amidst Mounting Challenges

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According to the Korea Information Society Development Institute, last year’s usage rate was a mere 4.2%, and some local government-funded platforms had only about 200 daily visitors despite considerable budget sizes.As a result, companies struggling with financial difficulties have opted to downsize their operations, strategizing for mid- to long-term approaches to improving efficiency until an era of metaverse popularization arrives.Roadblocks for small and large companies alikeAccording to industry sources on Friday, platforms like Cytown, developed by social networking space Cyworld, have shut down after just a year, while Kakao Games’ collaborative metaverse venture Colorverse and Com2us Group’s Com2Verse have entered into restructuring phases.Com2verse’s decision comes just two months after the official release of its all-in-one metaverse platform. 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However, Colorverse has also undergone restructuring since earlier this year to reduce its workforce after it posted an operating loss of KRW 11.5 billion last year.Industry analysts have attributed Colorverse’s business slump to the departure of Namkoong Whon, the former CEO who had pinned his hopes on a metaverse as one of the conglomerate’s promising enterprises.Korean game developer NCSOFT had also said that it is building its own metaverse platform dubbed “Miniverse,” which allows various types of online gatherings from community meetups and study groups to remote classes and work. The company had even conducted a welcome presentation for new employees through Miniverse, but news regarding the project has been scant since then.As these major corporations have been struggling to overcome such hurdles, smaller startups have undoubtedly been facing increasingly dire circumstances as well, with some even resorting to unexpected suspensions of service operations without prior notice. 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Policy & Regulation·

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