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Remixpoint, Inc., an energy management solutions provider that trades on the Tokyo Stock Exchange (TYO:3825), has announced the raising of $215 million to finance its Bitcoin treasury while the company’s CEO has become the first public company executive in Japan to receive his entire salary in Bitcoin.Photo by Michael Förtsch on Unsplash3,000 BTC targetIn a statement published to X on July 9, the company outlined that it had raised ¥31.5 billion ($215 million). The proceeds will be entirely allocated to Bitcoin acquisition. The company is targeting the accumulation of 3,000 BTC.  As of June 16, the company held 1,051 BTC, valued at around $114 million. At today’s pricing, the funds raised would allow Remixpoint to buy a further 1,977 BTC. However, the firm warned that actual acquisition volume may vary depending upon Bitcoin pricing over a certain period of time, combined with the firm’s share price. Providing its justification for the funds raised, Remixpoint said that the decision reflected its “conviction in Bitcoin’s future,” a view that the company has formed following extensive internal discussion. Remixpoint initiated this treasury strategy in September 2024, compelled to do so due to concerns about the Japanese yen, with a desire to hedge against its depreciation. In addition to Bitcoin, the company has also bought altcoins such as Ether (ETH), Solana (SOL) and Dogecoin (DOGE). Japanese firms buying BitcoinRemixpoint is one of a growing number of Japanese firms to establish crypto-based treasuries. Japanese fashion retailer ANAP Holdings held 200 BTC as of July 8, with plans to acquire over 1,000 BTC by August. Publicly listed marketing business Agile Media Network stated in April that the company would make an initial purchase of ¥10 million worth of Bitcoin on a trial basis in an effort to determine if it's worthwhile to invest in the asset on a broader basis. Earlier this year, Japanese gaming firm Gumi announced plans to build up a Bitcoin treasury worth in the region of ¥1 billion. In recent months, SBC Medical Group, nickel processing firm S Science and textile manufacturer Kitabo have either added Bitcoin to their balance sheets or announced plans to do so. Japan’s standout Bitcoin treasury company is Metaplanet, a former hotel operator. Earlier this week, it emerged that the company aspires to build up a 210,000 BTC treasury. Furthermore, it plans to use its Bitcoin holding to buy cash-producing businesses, with a digital bank being one of its potential acquisition targets. On July 8, Remixpoint announced that it had taken the decision to pay the entire salary of its recently-appointed CEO, Takashi Tashiro, in Bitcoin. Tashiro will become the first Japanese CEO of a publicly-listed company to receive his salary in Bitcoin. Remixpoint said that it had taken this decision as part of a shareholder-perspective management outlook. In a tongue-in-cheek comment on X, market analyst Caleb Franzen said that "Now that the Remixpoint CEO is taking their salary in Bitcoin, I think Satya Nadella [CEO of Microsoft] will do the same any day now!" The emergence of crypto treasury firms has faced criticism. However, Elliot Chun, a partner at Architect Partners, asserted back in March that by 2030, a quarter of S&P 500 firms will have invested in Bitcoin.

OKX Strengthens Partnership with Manchester City Football ClubSeychelles-based crypto exchange OKX has announced the expansion of its sponsorship deal with Manchester City Football Club, the treble-winning English Premier League soccer champions.The announcement was made through a virtual reveal video featuring player avatars, presented at Manchester City’s Etihad Stadium. News of the deal was also posted on the English club’s website on Friday.While the valuation of the deal remains undisclosed, the collaboration signifies a significant milestone for both parties. The new agreement, which spans multiple years, establishes OKX as the official sleeve partner on both the men’s and women’s first-team playing kits.Photo by Giero Saaski on UnsplashExtended partnershipUnder this extended partnership, the OKX logo will be prominently displayed on the sleeves of Manchester City’s playing kits, solidifying its position as a key sponsor. Additionally, OKX will retain its presence on the club’s training kit sleeve.City Football Group, the holding company that owns Manchester City and other soccer teams like New York City FC and Melbourne City FC, oversees the management and operations of the club.OKX initially became Manchester City’s official cryptocurrency exchange partner in March 2022. Subsequently, in July of the same year, the exchange secured a sponsorship deal to feature its logo on the front of the club’s training kit throughout the 2022/2023 season. At the time, the agreement was reported to be valued at over $12 million.OKX CollectiveIn February, OKX launched the “OKX Collective” alongside Manchester City players Jack Grealish, Rúben Dias, Ilkay Gündoğan, and Alex Greenwood. This immersive metaverse fan experience offered exclusive content and rewards, allowing fans to engage with the club in a unique way.OKX’s CMO Haider Rafique expressed satisfaction with the evolving partnership, stating: “Manchester City was our first official global brand partnership, and in just a year and a half, we have come a long way. We always intended to integrate with the sport and help the club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative, and a number of other new projects that we are excited about.”Additional sports sponsorshipsBesides Manchester City, OKX has also established partnerships with other prominent sports brands and athletes, including McLaren Formula 1, the Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.While OKX’s partnership with Manchester City strengthens its global fan base, it’s worth noting that the sale of crypto derivatives, a product offered by OKX, was effectively banned by the UK’s financial regulator in January 2021. Consequently, OKX and other crypto exchanges have refrained from advertising such services in the country.As the Premier League clubs have collectively agreed to restrict gambling sponsorships on team shirts, there are concerns that similar restrictions may be imposed on crypto company sponsorships. However, any such developments are expected to be some years away, as the changes regarding gambling sponsorships are scheduled to take effect in the 2026/2027 soccer season.Marketing spend by crypto firms has sobered up quite a bit since the heady heights of the last bull run. However, OKX remains one entity which has been fairly consistent in continuing its marketing efforts regardless of market conditions.

Kandle Secures Funding for Platform DevelopmentSingapore-based crypto fantasy GameFi startup Kandle has recently secured $1.7 million in a seed funding round, with Saama Capital, a venture capital firm that invests in early and growth stage tech sector companies, leading the investment.Other participants in the funding round included PointOne Capital, Cloud Capital, Good Capital, Founder’s Room, Seeders Fund, and Sumit Gupta, CEO of crypto investment platform CoinDCX.The GameFi concept is an innovative fusion of blockchain technology, gaming, and decentralized finance, allowing players to earn cryptocurrency and non-fungible tokens (NFTs) while playing games on the platform. Additionally, GameFi enables the transfer of in-game items to the virtual world, enabling trade on NFT marketplaces and crypto exchanges.Photo by Towfiqu barbhuiya on UnsplashExpansion plansKandle stands out by offering fantasy games that incorporate crypto tokens, where players compete to win various rewards. Already gaining traction in Southeast Asian countries like Indonesia and Vietnam, as well as in burgeoning markets such as Nigeria and India, Kandle has ambitious plans to expand its footprint across Asia and North America.As part of its efforts to realize that expansion, funding is being used to build out the Kandle platform further, expanding its user base into the bargain. Founder Jaideep Yadav expressed enthusiasm about the potential of gaming and crypto coming together, positioning Kandle at the forefront of this evolving landscape.Yadav stated: “There is a massive opportunity at the intersection of gaming and crypto, and we’re excited to be at the forefront of this evolution in crypto fantasy gaming. Super grateful for the unwavering support of our investors as we forge ahead in bringing the vision of Kandle to fruition. “Project roadmapLooking ahead, Kandle aims to unveil its project roadmap, which will include token issuance, token utility, and a play-and-win model designed to reimagine the play-to-earn ecosystem. Notably, Kandle has taken a unique approach by prioritizing the development of a fully functioning, sustainable gaming product based on sound gaming principles rather than merely focusing on project tokens. The team plans to integrate smart contracts to ensure transparency, security, and fairness in the gaming experience.Ash Lilani, the Managing Partner at Saama Capital, commented on the importance of making the crypto industry safer for the next wave of users. He praised Kandle’s gamified approach for providing a secure and unique way for users to engage with crypto without taking direct exposure to any specific coins.Kandle’s funding success signifies the increasing interest and investment in the GameFi space, which merges the excitement of gaming with the possibilities offered by blockchain and cryptocurrencies. News of the investment comes within the same time frame as an announcement by Sky Mavis, the team behind Axie Infinity, which is also Singapore-headquartered, which sees it partner with CyberKongz, an Ethereum-based non-fungible token collection.The development of blockchain gaming has not progressed in a neat straight line. It’s been imperfect but ongoing activity in the sector suggests that ultimately, GameFi start-ups will continue to evolve until such time as a mass market breakthrough is made in gaming.