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Sega Curbs Interest in ‘Boring’ Blockchain Gaming

Web3 & Enterprise·July 08, 2023, 12:35 AM

Japanese video game behemoth Sega Corp., once an advocate for blockchain gaming, is reevaluating its involvement in the sector as the global crypto industry continues to face challenges.

In a recent interview with Bloomberg, Shuji Utsumi, the Co-Chief Operating Officer of Sega, revealed that the company will withhold its major franchises from third-party blockchain gaming projects to protect the value of its content.

Photo by Pat Krupa on Unsplash

 

Halting blockchain game development

Additionally, Sega is temporarily halting the development of its own blockchain games. These decisions mark a significant shift for the 60-year-old gaming studio, which previously joined other industry players in exploring the potential of blockchain technology to enhance game appeal. However, the recent collapse of the digital currency market has dampened enthusiasm for such initiatives.

While Sega withdraws from blockchain gaming, it does plan to allow external partners to utilize its lesser-known characters, such as those from Three Kingdoms and Virtua Fighter, for non-fungible tokens (NFTs). NFTs serve as digital asset ownership certificates.

Sega’s intention to venture into the NFT community drew criticism from some gamers who viewed crypto technology as environmentally harmful. Utsumi emphasized the importance of creating enjoyable gaming experiences and expressed his skepticism about the “play-to-earn” model associated with blockchain games, describing such games as “boring.”

 

Reservations on Web3 adoption

In addition to the uncertainties surrounding blockchain gaming, Utsumi expressed reservations about the adoption of Web3 technology in Sega’s upcoming “super game” initiative. This initiative involves the release of high-budget online multiplayer games starting in 2026. Sega is currently assessing whether the technology will gain traction in the gaming industry before committing to its implementation.

Sega’s strategic shift reflects a broader cooling trend relative to the Web3 concept, which implicates an internet built on blockchain technology. Despite attracting significant investments in the past, Web3 has faced criticism and diminishing interest from major players like Ubisoft.

However, Sega will continue to offer its lesser franchises to several blockchain games that will be announced later this year. The company also plans to invest hundreds of millions of yen in related projects, as the technology still holds value in enabling the transfer of characters and items between different games. Sega remains open to further involvement in blockchain gaming as the technology matures.

 

Big brand cautiousness

Utsumi acknowledged that the views expressed by blockchain advocates may seem extreme to many in the video game industry. Nevertheless, he recognized the importance of risk-takers who pioneer new technologies, referring to them as the “first penguins” who should not be underestimated.

Sega’s cautious approach reflects the need to strike a balance between innovation and maintaining the core aspects of enjoyable gaming experiences, while closely monitoring the evolution of blockchain and Web3 technologies in the industry.

It’s also likely that the gaming sector’s most coveted brands will remain cautious on blockchain gaming while newcomers like Animoca Brands can better afford to be the risk takers that drive blockchain gaming forward. Earlier this week, Animoca’s Co-Founder Yat Siu said that he was bullish where blockchain gaming is concerned.

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Web3 & Enterprise·

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IEEE to deploy skill certificates on blockchain for Indian members

IEEE to deploy skill certificates on blockchain for Indian membersThe Institute of Electrical and Electronics Engineers (IEEE), a professional association boasting a membership of over 75,000 in India, has chosen the Avalanche blockchain as the primary settlement layer for issuing tamper-evident certificates.Photo by Vishnu Mohanan on UnsplashIntegrating Avalanche blockchainIndia holds the second-largest IEEE membership base globally outside the United States, making this move a significant development in secure credentialing.According to a report by Cointelegraph on Wednesday, Avalanche’s C-Chain will serve as the key settlement layer for IEEE’s certificate issuance due to its compatibility with the Ethereum Virtual Machine (EVM). The decision aims to provide an ecosystem that meets the requirements for tamper-proof, instant and secure verification processes for all trainees and users receiving IEEE credentials.Zupple Labs collaborationThe blockchain certificates will be issued through LegitDoc, a blockchain-based credential lifecycle management system developed by Zupple Labs. Neil Martis, Co-Founder of Zupple, noted that the Indian public sector has shown increased willingness to implement full-fledged blockchain projects over the past 12 months, moving beyond pilot initiatives.This is the latest project in recent weeks that has seen Zupple Labs play a key role in enabling the real-world use of blockchain. Through a collaboration with the Indian Web3 startup in October, the Hindustan Petroleum Corporation (HPCL) streamlined its purchase order process, issuing tamper-proof digital purchase orders via LegitDoc.Avalanche expands into IndiaDevika Mittal, Head of Avalanche’s India arm, emphasized the significance of Avalanche’s EVM compatibility in simplifying the deployment of widely used applications, including credential registries and identity management. She pointed out that reputable institutions like SK Planet and JP Morgan Onyx prefer Avalanche as their go-to blockchain.Mittal has been a key hire for Avalanche blockchain developer Ava Labs recently as part of its efforts to target significant expansion within India. Earlier this year, the company collaborated with China’s Alibaba Cloud, the cloud computing subsidiary of e-commerce behemoth Alibaba Group, assisting with the building of a launchpad that will enable the deployment of metaverses.The partnership between IEEE and Zupple Labs is poised to bring about the issuance of numerous tamper-proof engineering credentials in India. This collaboration underscores the growing acceptance of blockchain in education credentialing, setting a powerful precedent for broader participation in the Web3 landscape.In an interview, Martis expressed the flexibility of their approach, stating:“We would be experimenting with new platforms as additional parallel settlement layers as suitable new tech emerges.”This reflects an openness to exploring evolving blockchain technologies while maintaining a commitment to ensuring the immutability, longevity and security of the solutions.The IEEE-Zupple Labs collaboration aligns with the trend of blockchain integration in educational and professional spheres, offering a glimpse into the future of secure and efficient credentialing systems. As the second-largest membership base outside the United States, India plays a pivotal role in shaping the trajectory of blockchain adoption within professional associations like IEEE.

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Web3 & Enterprise·

Aug 04, 2023

Huobi Co-Founder Acquires 10 Million CRV Tokens

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Policy & Regulation·

May 11, 2023

OSL Prepares for Fund Launch Following License Approval

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