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Japanese e-commerce giant Mercari planning bitcoin payments

Web3 & Enterprise·January 09, 2024, 1:51 AM

Mercari, one of Japan's leading e-commerce platforms, has declared its intention to accept bitcoin payments starting from June of this year.

 

The decision, which was reported by Japanese financial media outlet Nikkei on Friday, outlines that the processing of bitcoin payments will be managed through Mercari's Tokyo-based crypto subsidiary, Melcoin.

https://asset.coinness.com/en/news/126a5f899f63dd7e988f3803dbdfbf59.jpg
Photo by Dmytro Demidko on Unsplash

Seamless BTC conversion

It's noteworthy that Melcoin will convert all BTC payments into yen, ensuring vendors receive fiat currency despite the buyer's choice of bitcoin for payment. While the company won't display prices in bitcoin, listing items for sale in fiat yen, customers will have the option to select BTC as a payment method during the purchase process on the platform.

 

In recent months, Mercari has introduced various crypto-related products, including the Mercari bitcoin crypto trading service. This service allows users to buy and sell bitcoin using the proceeds from their sales on the platform. The integration of a loyalty points system further enhances the crypto trading experience, enabling Mercari users to exchange their points for bitcoin.

 

Remarkably, Mercari announced that its bitcoin trading service surpassed the 1 million user milestone in October, just seven months after its launch. At the time of the launch of the trading service, the company outlined that it would “make bitcoin more accessible to people who have never tried crypto trading before.”

 

Notably, around 80% of the crypto users on Mercari had no prior experience with crypto-asset trading in June of the previous year. Expanding its crypto-related offering to include bitcoin payments unleashes much more potential relative to crypto adoption.

 

22 million monthly users

Established in 2013, Mercari has evolved into Japan's largest community marketplace platform, boasting 22 million monthly users as of July 2023. It’s a flea market application, making it a consumer-to-consumer platform that could play a significant role in bringing about bitcoin adoption in Japan among ordinary people. The company has also expanded its footprint internationally, with a particular focus on Europe.

 

Market observers have labeled Mercari's crypto service, along with a competitor operated by Rakuten, as a potential "gateway" for bitcoin and crypto investors and traders. Rakuten, another major Japanese e-commerce platform deeply involved in the crypto space for an extended period, operates the Rakuten Wallet crypto trading service. Like Mercari, Rakuten has integrated its loyalty points program with its crypto arm, allowing users to trade their points for crypto-assets. Rakuten had also emerged last year among a shortlist of Asian companies expressing an interest in purchasing failed crypto exchange FTX.

 

A recent survey highlighted the growing influence of these e-commerce giants in the crypto space. Japanese individuals who entered the coin trading scene towards the end of 2022 overwhelmingly favored either Mercari's bitcoin trading app (24.7%) or Rakuten's Rakuten Wallet platform (24.2%). This revelation dealt a blow to traditional crypto exchanges, with bitFlyer, the long-standing market leader, securing the third position with a share of 11.3%.

 

This move contributes towards a more progressive crypto environment in Japan, where lawmakers recently indicated a willingness to consider making tax rules more accommodative of the crypto sector.

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Feb 13, 2026

Korean retail traders flee crypto as stocks rally amid regulatory debate

South Korean retail investors are pulling back from cryptocurrencies after months of falling prices, rotating capital into domestic equities in a sharp reversal from last year’s trading boom, according to a report by Bloomberg.Photo by Timothy Ries on UnsplashCrypto prices have declined since October, leaving many individual traders nursing heavy losses. In January, trading volumes on local exchanges have dropped roughly 65% year-on-year. By contrast, trading value on the KOSPI, the primary benchmark index of Korea's stock market, has surged 221% over the same period, reflecting a decisive shift in retail risk appetite. Korean investors—who had heavily favored volatile altcoins—are now reallocating funds into domestic and overseas equities, particularly artificial intelligence and robotics stocks. Brokerage margin balances have surpassed 30 trillion won ($20.8 billion), suggesting speculative capital has migrated rather than disappeared. South Korea has long been one of the world’s most retail-driven crypto markets, with individual investors playing an outsized role in price formation and trading volumes. The recent downturn, however, has exposed the risks of a market concentrated in smaller tokens. The rotation back to equities has also coincided with political momentum around boosting the stock market, including President Lee Jae-myung’s pledge to push the KOSPI toward 5,000. Ownership limits spark debateAs retail enthusiasm cools, regulatory questions are moving to the forefront. A debate has emerged over potential limits on major shareholders’ stakes in crypto firms—a proposal that has stirred controversy over governance and competitiveness. According to MoneyToday Broadcasting MTN, Democratic Party lawmaker Min Byoung-dug recounted a recent dinner conversation in Seoul in which Eric Trump, the second son of U.S. President Donald Trump, reportedly reacted skeptically to the idea. Trump was said to have questioned whether such ownership restrictions would be conceivable in the United States. Supporters argue that ownership caps could strengthen oversight and reduce excessive concentration of control in crypto firms. Critics warn they could deter investment and weaken Korea’s position in an increasingly competitive global market. Innovation continues despite slowdownEven as crypto volumes shrink, financial innovation tied to digital assets is pressing ahead. Decentralized exchange Lighter said on X that it will support perpetual futures contracts linked to major Korean equities. The products include exposure to Samsung, SK Hynix, and Hyundai, as well as a KOSPI index-based contract with 10x leverage. The move reflects a broader convergence between crypto platforms and traditional financial assets.  Regional competition intensifiesKorea’s regulatory direction is also being watched across Asia. Speaking at the Consensus Hong Kong, lawmaker Johnny Ng said the city could draw lessons from South Korea and the United Arab Emirates in shaping its crypto framework. According to CoinDesk, he noted that the UAE has established a robust regulatory structure with dedicated oversight, while Korea operates a government body tasked with supervising crypto activities. As financial centers compete to attract crypto businesses, clarity in regulation has become a strategic differentiator. For now, Korea’s crypto market appears to be recalibrating rather than collapsing—with retail traders retreating, policymakers debating guardrails, and new leveraged products testing the boundaries of innovation. Whether this marks a transition toward a more mature phase or merely a pause in speculative fervor may depend on how the country balances investor protection with growth. 

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Web3 & Enterprise·

Jul 28, 2023

Ant Group Restructuring With Implications for Blockchain

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Web3 & Enterprise·

Aug 18, 2023

Japanese Crypto Exchange Zaif Adds KLAY/JPY and KLAY/BTC Trading Pairs

Japanese Crypto Exchange Zaif Adds KLAY/JPY and KLAY/BTC Trading PairsJapanese cryptocurrency exchange Zaif added the KLAY token to its list of supported cryptocurrencies on August 16. Following in the footsteps of BITPoint Japan, which introduced KLAY trading in August 2022, Zaif has become the second trading platform in Japan to facilitate the trading of the KLAY token.Zaif’s inclusion of KLAY presents traders with the opportunity to engage with the token using the Japanese yen and Bitcoin (BTC). With this addition, the total number of tokens hosted on Zaif’s platform has now reached 21, bolstering its diverse selection.Photo by Nicholas Cappello on UnsplashKLAY’s path to Green ListKLAY presently requires an additional listing on a Japanese cryptocurrency trading platform to fulfill the requirements for being included in the “Green List” of the Japan Virtual and Crypto Assets Exchange Association (JVCEA). Cryptocurrencies that have achieved green-listed status are exempt from undergoing individualized approval procedures across various exchanges. As stipulated by the JVCEA’s criteria for the Green List, a virtual asset must be featured on a minimum of three member exchanges and exhibit a trading track record of no less than six months on one of these select platforms.As of August 8, the number of green-listed virtual assets is 25, including prominent cryptocurrencies such as BTC, Ether (ETH), and Bitcoin Cash (BCH).Zaif’s upcoming listing of MBXAlong with this development, Zaif is reportedly engaged in discussions with MARBLEX, a blockchain subsidiary belonging to South Korean gaming giant Netmarble. The aim of these talks is to list MBX, the native token of MARBLEX, on the Japanese exchange in October.KLAY is the native token of the Klaytn blockchain, which was created by GroundX, a blockchain-focused arm of Kakao. Kakao is a South Korean tech giant recognized for its widely used messaging app, KakaoTalk. The company has also been expanding its presence in Japan through its subsidiary, Kakao Piccoma, which operates an online comics platform called Piccoma.

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