Top

Lotte Group Leaps into the NFT Market to Boost Customer Engagement

Web3 & Enterprise·June 23, 2023, 11:09 PM

The Lotte Group, a prominent industrial conglomerate in South Korea, has embraced the realm of non-fungible tokens (NFTs) in its efforts to boost customer engagement.

 

Building the brand’s metaverse

In a collaborative endeavor, Lotte’s affiliates, Daehong Communications and Lotte Hotels and Resorts, have come together to introduce Magic Ride NFTs. These NFTs enable their owners to contribute to the development of LOLO:VERSE, Lotte’s metaverse where virtual meets reality. As community members, holders of Magic Ride NFTs will have the opportunity to engage in decision-making processes and contribute to the design of project roadmaps for LOLO:VERSE.

Photo by Markus Winkler on Pexels

 

Cooperation with NFT marketplace

Magic Ride NFTs will be made available in three different types through Korea’s largest NFT trading platform, Pala, starting from June 30. Type A NFTs will feature tickets to Lotte World, the group’s renowned amusement park. Type B will offer 60,000 KRW ($46) worth of points for use at Lotte Duty Free. Type C will include an electronic voucher worth $50, redeemable at Lotte Hotels. The price of each of these NFTs is set at 50,000 KRW ($38) or an equivalent value in MATIC tokens.

Daehong Communications, the advertising agency affiliate of the Lotte Group, has been actively establishing its presence in the Web3 landscape by fostering partnerships with various blockchain enterprises. The collaboration between Daehong and Pala on the Magic Ride NFTs marks the first joint project between the two entities. Pala’s launchpad offers a user-friendly experience, particularly catering to individuals who are new to purchasing and utilizing NFTs.

More to Read
View All
Web3 & Enterprise·

Nov 14, 2023

Conut teams up with Foblgate to provide trendy crypto news to exchange users

Conut teams up with Foblgate to provide trendy crypto news to exchange usersSouth Korean cryptocurrency exchange Foblgate announced on Tuesday (local time) that it will collaborate with Korean cryptocurrency newsletter Conut to bring relevant news about virtual assets to a wider audience, providing readers with richer and more informative content.Photo by Markus Winkler on UnsplashPublishing entertaining and insightful crypto newsLaunched in 2021, Conut is dedicated to providing crypto news in a way that is fun, straightforward and appealing to younger demographics, considering that crypto is more popular among younger age groups. It simplifies complicated topics like Play-to-Earn (P2E) games, the metaverse, cryptocurrency regulations and spot bitcoin exchange-traded funds (ETFs) using trendy memes and internet vernacular instead of formal language. Currently, the newsletters are available on the official Conut website or via email subscription, which has accumulated over 8,000 subscribers as of this month. In the future, Conut plans to launch a mailing service as well as a P2E app called Coquiz to increase accessibility and reach more people who are interested in crypto and blockchain.Through this newest collaboration with Foblgate, content from Conut’s recent newsletters will be featured on Foblgate’s main page, providing users with access to a wealth of information on a wide range of topics, from crypto basics to the latest trends.“By making Conut’s content easily accessible to our users, we intend to promote a better general understanding of blockchain and resolve information asymmetry. We plan to explore and offer more content in the future for our users to take advantage of,” said Foblgate CEO Ahn Hyun-jun.The founders of Conut, Lee Choong and Jo Hana, also expressed their anticipation for the collaboration, stating that it would be a great help in disseminating quality content.Nurturing creativityFoblgate has been an active proponent of content production and promotion. Earlier this year, the exchange co-hosted the Self-Made Genius Contest — a contest for exploring creative projects in traditional and digital art.

news
Web3 & Enterprise·

Dec 26, 2023

Bitget works towards goal of Bitcoin ecosystem support

Bitget works towards goal of Bitcoin ecosystem supportBitget Wallet, a Web3 trading wallet offered by the Bitget Seychelles-based crypto derivatives platform, has unveiled a plan designed to bolster its support for and development within the Bitcoin ecosystem.Photo by Kanchanara on UnsplashEnhancing user experienceIn an effort to elevate user experience and expand trading options, Bitget Wallet is committing to extensive product research, development initiatives and increased investments. The company plans on offering a wide array of services tailored to the Bitcoin ecosystem.This includes robust support for BTC asset management, cross-chain swaps, on-ramping for externally owned account (EOA)-based wallets, multi-party computation (MPC) wallets, Taproot compatibility and streamlined asset transfers for both BRC-20 tokens and NFTs. In October, Bitget announced that it was taking the route of enhanced security by embarking on integrating MPC.Integrated dApp browserThe platform also provides users with insights into macro and micro market trends through Bitget Swap, enabling interaction with popular projects via its dApp browser.Bitget Wallet’s move has already garnered support from several Bitcoin ecosystem projects, with integrations on official websites such as Unisat, ALEX Lab, LifeRestart and Bitmap Explorer. The integrated dApp browser ensures convenient user access to these projects, fostering increased engagement and accessibility.Looking forward, Bitget Wallet aims to capitalize on the medium to long-term market prospects within the Bitcoin ecosystem. The company is directing its efforts towards enhancing both technological infrastructure and product features, with a specific focus on critical areas such as Lightning Network, Nostr, Taproot Assets, BRC-20 and ARC-20 inscriptions.Facilitating cross-chain transactionsAn important facet of Bitget Wallet’s approach involves supporting multiple address formats, particularly within the Lightning Network. By doing so, the platform aims to improve asset transfer efficiency and introduce asset swaps between the Bitcoin mainnet and the Lightning Network. This move is geared towards facilitating cross-chain transactions between BTC and Ethereum Virtual Machine (EVM) assets on Bitget Swap, providing users with increased opportunities for portfolio diversification.Alvin Kan, the Chief Operating Officer of Bitget Wallet, underscored the significance of Bitcoin as the foundational cornerstone of the crypto industry. He emphasized the platform’s commitment to becoming a key player in the growing Bitcoin ecosystem, providing users with robust and seamless ways to manage and grow their assets.Formerly known as BitKeep, Bitget Wallet stands as Asia’s largest all-in-one Web3 trading wallet, boasting a five-year legacy and over 12 million users worldwide. On a global basis, the non-custodial wallet recently ranked fourth overall in terms of the number of wallet downloads.Bitget acquired the Singaporean startup wallet project in June. Its addition helped the broader Bitget platform to achieve the milestone of 20 million users. The product was rebranded as Bitget Wallet shortly afterwards.The company is keen to support other blockchain networks and ecosystems also. Earlier this month, the company announced an investment into Morph, a layer-2 blockchain that uses zero knowledge roll-up technology in an effort to focus on enhanced consumer experience.Last week, the platform added support for ZKFair, a zero knowledge layer-2 network which is based on the Polygon CDK.

news
Web3 & Enterprise·

May 18, 2023

Korean Firms Team Up to Boost Biofuel Use Through Blockchain Tech

Korean Firms Team Up to Boost Biofuel Use Through Blockchain TechSouth Korean tech service provider SK C&C announced on Thursday that it inked an agreement with Recycle Ledger, a company that operates a service for tracking transactions related to recycling resources. Through this collaboration, the two firms aim to employ ChainZ, SK C&C’s blockchain application programming interface (API) platform, to track the journey of waste cooking oil.Photo by Sigmund on UnsplashBroadening ESG operationsThis deal allows SK C&C to broaden its environmental, social, and governance (ESG) operations into the waste management sector through blockchain tech, strengthening its position as a prominent provider of ESG solutions and a leader in Korea’s net-zero digital intelligent transport systems (ITS).Prior to this initiative, SK C&C launched Click ESG, a comprehensive ESG management platform, and Centero, a carbon credit trading platform, enhancing its ESG offerings.Recycle Ledger operates an ESG platform built on blockchain technology, enabling easier tracking of waste and recycling resources while promoting transparent information sharing. The firm is currently developing a tracking management system for waste cooking oil, specifically tailored for aviation biofuels, a rapidly emerging market sector.Global trendThe US, the EU, and other developed nations are implementing regulations that require sustainability certification for biomaterials and enhancing systems to monitor and manage the collection process of waste cooking oil. This oil can serve as an ingredient for biofuels.This stricter regulatory landscape emerged partly in response to instances of greenwashing, where conventional biofuels are falsely presented as being derived from used cooking oil. Such deceptive practices became prevalent due to the escalating prices of biofuels.Since the adoption of the International Air Transport Association’s (IATA) resolution known as Fly Net Zero in October 2021, which commits airlines to achieve net zero carbon by 2050, many developments have taken place. The EU has imposed a requirement for suppliers to blend at least 2% of sustainable aviation fuel (SAF) into kerosene starting from 2025, planning to boost this to 63% by 2050. The US, meanwhile, aims for 100% SAF use in its aviation fuel demand by 2050.Waste cooking oil trackerIn light of these developments, Recycle Ledger plans to introduce a blockchain-based service that comprehensively tracks and manages the complete life cycle of waste cooking oil, from restaurants to biofuel producers. By utilizing blockchain technology, the company aims to help waste cooking oil exporters obtain sustainability certifications for biomaterials.Recycle Ledger is collaborating with fintech solution provider Woori FIS and electronic payment firm Payup to develop a system that addresses the inconvenience of cash transactions for recyclable resources. Recycle Ledger is also exploring the implementation of a carbon point system for waste cooking oil emissions.Blockchain-based data flow trackingMeanwhile, SK C&C will provide its blockchain mainnet ChainZ as an API to help Recycle Ledger provide its services swiftly and securely.SK C&C’s data tracing API is designed to document information across all data management stages, including data creation, provision, receipt, analysis, and deletion, offering an environment to track data flow.Recycle Ledger CEO Kim Ki-jong said that its platform could enhance the value of recyclable resources and prevent greenwashing by storing transaction data on the blockchain.Choi Chul, the head of the Web3 tech group at SK C&C, touted ChainZ’s benefits, including data security, transparency, and integrity. He highlighted the need for data traceability and transparency within the ESG sector given the multiple stakeholders involved, and affirmed ChainZ’s readiness to satisfy the demand for new ESG services.

news
Loading