Lotte Group Leaps into the NFT Market to Boost Customer Engagement

Japanese Firm Exec Underscores User Experience and Collaboration in Web3Hiroshi Tsuruoka, the Chief Operating Officer (COO) of UNCHAIN, a Japanese company specializing in Web3 entertainment services, recently underscored the significance of unique experiences and collaboration in the Web3 space. He shared these insights during his conversation with Webmaster Forum, a platform offered by Japanese web content provider Impress Corporation.UNCHAIN, Tsuruoka’s employer, aims to assist companies in entering the Web3 sphere and developing entertainment services that offer users a secure and enjoyable experience. The company provides comprehensive support, including planning, development, and marketing, tailored specifically for the Web3 environment.Photo by Shubham’s Web3 on UnsplashImportance of content qualityDuring the interview, Tsuruoka said that Web3 seems to have lost some of its previous popularity in Japan. Initially, the market experienced rapid growth driven by highly speculative products like NFT artworks and Play to Earn (P2E) games, which attracted participation from many Japanese companies. However, the subsequent downturn of global projects prompted the Japanese blockchain industry to reassess its strategy, recognizing the paramount importance of content quality.Meaningful experiencesAccording to Tsuruoka, the appeal of blockchain games extends beyond their profit potential, deriving more from the unique, enjoyable experiences they offer. He believes that gamers find it meaningful when they play a pivotal role in expanding the gaming market and giving rise to new gaming cultures. Moreover, the incorporation of NFTs in games allows users to retain ownership of their in-game items even if a company discontinues its service, fostering a deeper emotional connection between users and their virtual possessions.This emerging trend fosters a culture of creation, where users, operators, and creators come together in a collaborative space to generate secondary creations and new services. Users delight in actively contributing to this ecosystem and helping it grow.Tsuruoka recognizes that decentralization presents both advantages and challenges. On one hand, it offers individuals greater freedom. However, it also places the full responsibility of data management on the users themselves, in contrast to a centralized environment where the game provider handles data management.Tsuruoka advises against placing excessive emphasis on speculation and financial gain when discussing Web3. Instead, he encourages companies to prioritize delivering meaningful and valuable experiences to users. Tsuruoka believes that emotional experiences, such as owning a distinctive avatar through digital assets, hold tremendous potential in the Web3 realm.Web2 success firstHe asserts that no Web3 project can guarantee success without proving its worth in the Web2 space. Services that proved valuable in Web2 could experience significant growth when combined with Web3 elements.Strong relationshipsTsuruoka highlights the importance of establishing strong relationships between companies and users in the Web3 environment. While platforms like Discord can facilitate these relationships, it is crucial to strategically design user engagement, motivation, and enjoyment before launching a service. Effective community management in the Web3 space requires deep user engagement, which entails ongoing and intensive communication between operators and users.Tsuruoka emphasized the need to heed user feedback. Regardless of the service type, incorporating user opinions and collaborating with them can result in significant community and project growth, with corresponding increases in asset values. He added that this is not limited to the Web3 domain.

South Korean NFT trading platform Eggverse has signed a strategic business agreement with blockchain gaming platform operator Weracle to target the global market for NFT-linked gaming and expand the ecosystem, according to local news site ZDNet on Thursday (KST). The two firms plan to sketch a business model and implement specific strategies to provide differentiated and more convenient gaming experiences for users by making trading NFTs faster and easier.Photo by Choong Deng Xiang on UnsplashCollaborative expansion"With our years of project experience with leading partners in each field and our in-house technology, we expect to create strong synergies in expanding the global gaming ecosystem of both companies," Eggverse said. "Through this collaboration, we will promote various types of Web3 games in new marketplaces. We expect it will yield the biggest progress among the events we plan to organize in the first half of 2024." Popularizing digital assetsBased in Singapore, Weracle provides a variety of services, including swapping its own governance token, Weracle (WERAC), and Weracle Wallet, which allows users to store and manage game NFTs. Eggverse, on the other hand, is known for its Web3-compatible service that allows customers to mint and resell real-life items like hotel vouchers and artwork as NFTs – the first of its kind in South Korea. Last November, the platform signed a business deal with Asian blockchain hub SPLabs to venture into the Southeast Asian Web3 market.

X-TICKET teams up with Catalyze Research for XRPL expansionSouth Korean Web3 performing arts platform X-TICKET has signed a memorandum of understanding (MOU) with Catalyze Research, a Web3 research firm and an official partner of Ripple, to jointly expand the XRP Ledger (XRPL) ecosystem and support the integration of Web3 into Korea’s performing arts landscape.Photo by Kanchanara on Unsplash“We are delighted to work alongside Catalyze Research. The XRPL ecosystem, together with XRP, is poised to play a significant role in bringing the Korean performing arts industry onto the global stage. We hope to create synergies through collaborations with Korean cultural performances,” said X-TICKET CEO Shin Yong-un.Leading a new era of event ticketingX-TICKET harnesses blockchain technology to provide digital collectible tickets for performing arts shows, including live musicals like “Cats” and “The Phantom of the Opera.” This service is expected to revolutionize the industry by preventing various problems that tend to occur with ticketing, such as duplication, loss and scalping, thus fostering a secure, transparent and efficient performing arts ecosystem. The platform recently launched its beta version and held a sales event for NFT tickets to “The Phantom of the Opera” shows.Pioneering Web3 solutionsCatalyze Research, on the other hand, specializes in Web3 and blockchain research and consultations. The firm teamed up with Ripple in July to expand the presence of XRPL in the Korean market — a decentralized, public blockchain for businesses and developers — and encourage participation in the XRPL developer community.“Catalyze Research is actively engaged in numerous collaborations to expand the XRPL ecosystem. We plan to implement blockchain technology into X-TICKET and the Korean performing arts sector to extend the ecosystem’s reach,” the firm stated.The partnership between the two enterprises represents a significant step forward in the intersection of technology and the arts in Korea.