Korean Firms Join Forces to Expand the Security Token Market

Relic, a Tokyo-based provider of business co-creation services, has launched a fan-driven short anime project using NFT and blockchain technology in collaboration with MetaMe, a metacommunication service developed by mobile carrier NTT Docomo.Photo by Dex Ezekiel on UnsplashFan empowerment through DAO and NFTsAccording to a press release on PR TIMES, the project, set to officially launch on June 19, 2025, aims to be accessible even to newcomers to NFTs or Web3. It will strive to ensure sustainability through transparent fund management and community-driven decision-making. The project introduces a new anime production model called "Anime DAO," starting with a near-future anime set in Neo Tokyo in 2050 that features characters and the world of the popular NFT collection "NEO TOKYO PUNKS." Funding will be raised through crowdfunding and the sale of celluloid art NFTs. Supporters will have the opportunity to vote on production decisions and own iconic scene NFTs once the anime is completed. The finished anime will premiere on MetaMe, followed by exclusive streaming on d-anime Store, while also integrating with the blockchain game GT6551, where fans can use anime characters and vehicles. This cross-media project combines anime, NFTs and e-sports, enhancing both fan engagement and user experience. Growing blockchain adoption in animeThis further demonstrates how the animation industry is embracing blockchain technology. In January, the Animecoin Foundation—whose early key contributors include Los Angeles-based NFT project Azuki—introduced the ANIME token on Ethereum and Arbitrum. Its tokenomics indicate a total supply of 10 billion tokens. The Foundation aims to connect the global anime fan base to blockchain, enabling creators to gain clearer insights into fan engagement and attribution, potentially unlocking new revenue models to support their intellectual property (IP). Although established in March 2024, the Animecoin Foundation traces its origins to Azuki’s mission of building an open anime universe. Azuki focuses on using blockchain technology and community involvement to develop decentralized anime IP and enrich the fan experience.  In a separate development, South Korea’s blockchain gaming platform WEMIX inked a memorandum of understanding (MOU) with Japan’s Toei Animation late last year. Known for producing iconic titles such as Dragon Ball, One Piece and Slam Dunk, Toei Animation brings its storytelling and IP expertise, while WEMIX provides blockchain technology. The partnership aims to create an innovative blockchain-based gaming experience for a global audience.

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

Ripple Pursues International Growth Via Dubai ExpansionThe Dubai Fintech Summit was held in the Venice of the Gulf earlier this week, bringing with it an announcement from Ripple outlining its plans to expand in the Middle Eastern location.Photo by Christoph Schulz on UnsplashResponding to the regulatory environmentRipple CEO Brad Garlinghouse was a keynote speaker at the Summit on Monday, and he took that opportunity to outline the company’s plans within the region. Immediately following his speech, Garlinghouse took to social media to confirm those plans. He tweeted out:“As I just shared on stage at #DubaiFintechSummit, @Ripple is expanding in Dubai. With 20% of our customers based in MENA and clear regulatory regimes being developed, it’s no surprise that Dubai is emerging as a key global financial hub for crypto innovation to thrive.”It’s no coincidence that at the very same event, Coinbase CEO Brian Armstrong was present alongside the company’s executive team. Armstrong also spoke at the event and the outcome of that involvement saw Coinbase too, signaling that it sees potential in setting up a regional base in the United Arab Emirates (UAE).In Coinbase’s case, it’s understood that it is considering the Emirate of Abu Dhabi as opposed to Dubai. Nonetheless, the rationale for pursuing such a move by both leading digital assets companies is the same. Both have been outspoken about the issues they have with the regulatory situation as it exists in the United States right now, relative to digital assets.Office presenceAs an initial step in that Middle East expansion, Ripple is opening an office in Dubai. The office will be located within the Dubai International Financial Centre (DFIC). In what appears like an effort to underscore the company’s official arrival in the United Arab Emirates, Ripple is holding its seventh annual customer conference in the country’s capital later this year.This week, Garlinghouse confirmed that the company’s prolonged legal battle with the Securities and Exchange Commission (SEC) in the United States is projected to cost the company a whopping $200 million. The Biden administration is using all the major financial agencies in the US to clamp down on the sector. It’s little wonder, therefore, that companies like Ripple and Coinbase are seeking refuge overseas.That regulatory and administrative landscape in the United States relative to crypto stands in total contrast to the experience of Navin Gupta, Ripple’s Managing Director of South Asia & MENA in respect of the UAE. In an interview with CoinDesk TV Gupta said that the “UAE as a market is very attractive to us, the Middle East as a market is doing very well.”Gupta drew on his experience in working in Silicon Valley previously and recalling how back then it had three ingredients that made it function that he believes is now the case for the UAE: talent, venture capital investment and a workable regulatory approach.