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LG Goes Further Down the Web3 Rabbit Hole with NFT Patent

Web3 & Enterprise·May 15, 2023, 12:35 AM

South Korean consumer electronics behemoth LG has delved deeper into the Web3 world, this time with a patent filing that would make NFTs more available to TV viewers.

 

Enabling NFTs for the mass market

According to the filing, which was made with the World Intellectual Property Organization (WIPO), the electronics giant is seeking to acquire intellectual property protection on a capability to have a smart TV connect with an NFT market server.

That ability would allow the user to then send, receive and display digital artwork. Furthermore, the consumer could complete purchases using an associated digital wallet, relative to NFT-based artwork that they would have the ability to browse through on their LG smart TV.

While crypto and Web3 continue to garner a lot of attention, it can still seem sometimes that it exists in a bubble all of its own. Moves like this one from an organization as professional as LG are encouraging, as they demonstrate that LG believes that NFTs are going to be a part of the future, and most importantly, that they’re going to enable mass market participation and adoption.

 

Blade Wallet

This is not LG’s first venture into the world of NFTs. Last year, the corporation launched its very own NFT marketplace. Known as “LG Art Labs”, it enables users of US LG TVs that run the WebOS 5.0 operating system, to trade digital collectibles.

Earlier this year, the firm launched the Blade Wallet, a third party audited, self-custody digital wallet which runs on the Hedera public ledger. That development has come out of a partnership that LG has developed with the Hedera Hashgraph platform much earlier in 2020. Just as with the Blade Wallet, the LG Art Labs NFT marketplace also runs on Hedera. To support these early stage products, LG itself has been a node operator on the Hedera network since 2020.

This recent patent filing references an NFT marketplace and a digital wallet. As we’ve established, the corporation has already launched both of them already. All of that points to the electronics giant executing on a well thought through plan which will bring NFTs to the mass market.

 

Broader interest

LG isn’t going to have it all to itself. Samsung, yet another South Korean consumer electronics giant, has also dipped its toe in the water where NFTs are concerned. In January 2022, the company released an NFT marketplace on three of its TV models. That initiative was enabled due to its partnership with leading curated NFT marketplace, Nifty Gateway.

Neither will the South Koreans have the consumer electronics-enabled NFT market all to themselves. Japanese consumer electronics conglomerate Sony filed a patent in March that will allow players of Sony products to access interactive Web3 gameplay. That application will be centered upon the use of NFTs also.

Sony’s attempts to delve into the Web3 arena have been more recent. In February of this year, Sony Network Communications, its internet provider division, partnered with the project team behind the Astar blockchain in order to create an incubation program for companies who are working on NFT-based innovation and decentralized autonomous organizations (DAOs).

Photo by Shubham Dhage on Unsplash
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Web3 & Enterprise·

Dec 15, 2023

Exploring the motivations behind Crescendo’s multi-million dollar investment in LINE NEXT

Exploring the motivations behind Crescendo’s multi-million dollar investment in LINE NEXTIn a move that has made headlines as the largest investment made in the Asian blockchain and Web3 industry this year, Seoul-based private equity firm Crescendo Equity Partners has decided to invest $140 million in LINE NEXT, the NFT business arm of Tokyo-based Internet giant LINE Corporation. According to South Korean news outlet DealSite, this can be seen as a strategic decision to leverage LINE’s global network, which dominates the Japanese market. Considering Crescendo’s track record of successful investments in various IT companies, the industry is keen to see whether the firm can replicate this success in the rapidly growing blockchain sector.Photo by Pepi Stojanovski on UnsplashConsortium takes controlAccording to the South Korean Financial Supervisory Service’s (FSS) Data Analysis, Retrieval and Transfer (DART) System on Thursday (local time), Crescendo’s special purpose company (SPC) established to manage the LINE NEXT investment dubbed Ludwig Holdings will act as a third party in the investment by providing KRW 130 billion in paid-in capital. Other financial investors will also contribute KRW 52 billion through a consortium formed with Crescendo, bringing the total investment amount to KRW 182 billion, or approximately $140 million.As a result of this capital increase, 795,401 new shares will be issued. Crescendo’s consortium will thus secure a 50% stake plus one more share, making it the largest shareholder group. However, among individual shareholders, LY Corporation will maintain its position as the single largest shareholder. The existing number of shares was 795,400. Crescendo plans to utilize its third fund, which raised KRW 1.1 trillion in 2021, to provide the funds by next February.Smooth transitionAlthough the consortium has become the largest shareholder group, there is no indication of an immediate change in LINE NEXT’s current management board. This decision is likely because blockchain development companies should be run by executives who are familiar with the unique ins and outs of the blockchain industry. The firm’s current CEO, Ko Young-su, is an IT expert who had been responsible for financial technology (fintech) operations at LINE Corp.Web3 expansionThrough the investment, LINE NEXT plans to popularize Web3 by expanding its global platform and developing new services. This includes DOSI, a global mobile NFT marketplace app for trading digital products, which will be integrated with LINE’s Japanese NFT marketplace LINE NFT. DOSI’s launch is scheduled for January next year.Navigating uncharted territoryMany believe that LINE NEXT’s ambitions for dominating the blockchain sector aligning with Crescendo’s tradition of investing in promising IT companies is sufficient justification for the major funding decision. However, some observers find the development surprising, considering the fact that it is rare for private equity firms in Korea to make such large investments in blockchain firms — an industry that has mostly been an unpopular choice for investors, likely due to its close association with crypto assets. Indeed, Crescendo’s interest in the company may have been partly driven by the fact that it is more focused on blockchain technology itself rather than crypto.“Crescendo seems to have focused on LINE’s global network, which pushed it to invest in its subsidiary. Considering the popularity of NFTs and other related projects last year, expanding this area of business seems plausible,” said an anonymous source from the investment banking industry. “Peter Thiel [the billionaire entrepreneur and venture capitalist who sponsored Crescendo] is known to have a keen interest in blockchain technology and is actively making investments in the sector, which probably made the decision-making process much smoother.”This development signifies yet another shift in the evolving business landscape, where parts of the industry that have not been traditionally associated with blockchain are increasingly recognizing the potential of its role in the future of industry and technology.

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Web3 & Enterprise·

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Web3 & Enterprise·

Jun 13, 2025

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