NEOPIN to launch bridge platform for Finschia, Ethereum and Klaytn networks

OKX Strengthens Partnership with Manchester City Football ClubSeychelles-based crypto exchange OKX has announced the expansion of its sponsorship deal with Manchester City Football Club, the treble-winning English Premier League soccer champions.The announcement was made through a virtual reveal video featuring player avatars, presented at Manchester City’s Etihad Stadium. News of the deal was also posted on the English club’s website on Friday.While the valuation of the deal remains undisclosed, the collaboration signifies a significant milestone for both parties. The new agreement, which spans multiple years, establishes OKX as the official sleeve partner on both the men’s and women’s first-team playing kits.Photo by Giero Saaski on UnsplashExtended partnershipUnder this extended partnership, the OKX logo will be prominently displayed on the sleeves of Manchester City’s playing kits, solidifying its position as a key sponsor. Additionally, OKX will retain its presence on the club’s training kit sleeve.City Football Group, the holding company that owns Manchester City and other soccer teams like New York City FC and Melbourne City FC, oversees the management and operations of the club.OKX initially became Manchester City’s official cryptocurrency exchange partner in March 2022. Subsequently, in July of the same year, the exchange secured a sponsorship deal to feature its logo on the front of the club’s training kit throughout the 2022/2023 season. At the time, the agreement was reported to be valued at over $12 million.OKX CollectiveIn February, OKX launched the “OKX Collective” alongside Manchester City players Jack Grealish, Rúben Dias, Ilkay Gündoğan, and Alex Greenwood. This immersive metaverse fan experience offered exclusive content and rewards, allowing fans to engage with the club in a unique way.OKX’s CMO Haider Rafique expressed satisfaction with the evolving partnership, stating: “Manchester City was our first official global brand partnership, and in just a year and a half, we have come a long way. We always intended to integrate with the sport and help the club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative, and a number of other new projects that we are excited about.”Additional sports sponsorshipsBesides Manchester City, OKX has also established partnerships with other prominent sports brands and athletes, including McLaren Formula 1, the Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.While OKX’s partnership with Manchester City strengthens its global fan base, it’s worth noting that the sale of crypto derivatives, a product offered by OKX, was effectively banned by the UK’s financial regulator in January 2021. Consequently, OKX and other crypto exchanges have refrained from advertising such services in the country.As the Premier League clubs have collectively agreed to restrict gambling sponsorships on team shirts, there are concerns that similar restrictions may be imposed on crypto company sponsorships. However, any such developments are expected to be some years away, as the changes regarding gambling sponsorships are scheduled to take effect in the 2026/2027 soccer season.Marketing spend by crypto firms has sobered up quite a bit since the heady heights of the last bull run. However, OKX remains one entity which has been fairly consistent in continuing its marketing efforts regardless of market conditions.

Japanese consumer electronics conglomerate company Sony appears to be gearing up for a cryptocurrency exchange relaunch following its acquisition of WhaleFin. That’s according to a press release published by Japanese public relations company PR Times. Last year, Sony bought Amber Group, a Singapore-headquartered digital asset and crypto financial services firm, which operates crypto exchange WhaleFin. It now appears that the company plans to revamp the local trading platform.  S.BLOX crypto exchangeAmber Group has been renamed to S.BLOX Co. A statement from WhaleFin confirmed the name change. The rebranding has occurred following the acquisition in August 2023 of Amber Group by Quetta Web, a wholly-owned subsidiary of Sony Group Corporation. It also outlined plans to upgrade the service in terms of user experience through a user interface (UI) design refresh. Furthermore, the service plans on releasing new applications going forward.  Part of the strategy is to leverage Sony Group businesses in order to further bootstrap the crypto exchange. Using this approach, the company believes that it can create new added value in cryptocurrency trading services.  The precise launch date of the renewed WhaleFin crypto exchange has yet to be announced. S.BLOX is registered with the Kanto Local Finance Bureau of the Ministry of Finance. Furthermore, it’s a member of the Japan Virtual and Crypto Assets Exchange Association (JVCEA), which oversees cryptocurrency trading within the Japanese jurisdiction from a regulatory and compliance perspective. The exchange business is understood to have a current capitalization of 1,708,179,531 yen (around $10.5 million).Photo by James Feaver on UnsplashWeb3 focusSony has made a concerted effort to expand its activity in the Web3 space. In March 2023, the company filed a patent that aims to enable players of Sony gaming products to access interactive Web3 gameplay. That application will focus on the use use of NFTs. A month earlier, Sony Network Communications, its internet provider division, partnered with the Astar blockchain development team in order to create an incubation program for startups who are working on decentralized autonomous organizations (DAOs) and NFT-based innovation. The same subsidiary partnered with Japanese blockchain firm Startale Labs last September in order to build Sony’s own public blockchain network. The CEO and founder of Startale Labs, Sota Watanabe, took to the X social media platform on July 1, clarifying that Startale’s external director will be heading up Sony’s new crypto exchange. While Sony has dipped its toe in the water previously relative to Web3 projects, this latest development will see it become more deeply involved in the crypto and Web3 space.  Amber Japan was bought out by crypto finance firm Amber Group in 2022 when it was known at that time as DeCurret. Last year, Bloomberg reported that Amber Group was working towards selling off the enterprise due to difficulties in navigating the strict regulatory environment it encountered within the Japanese market. In a related development, it emerged last month that leading Japanese crypto exchange bitFlyer had acquired FTX Japan, the Japanese subsidiary company of the failed global crypto exchange business.

OK Group Retires ‘Okcoin’ BrandIn a move to streamline its crypto ventures, cryptocurrency exchange operator OK Group is rebranding its platforms under the single name “OKX.”The announcement was made by Hong Fang, President of OK Group’s Seychelles-registered exchange OKX, via a thread on X (formerly Twitter) on Monday.Photo by Kelly Sikkema on Unsplash‘Okcoin’ to ‘OKX’ global rebrandFounded in 2013, Okcoin will be undergoing a name change to “OKX,” aligning with OK Group’s overarching branding strategy. Hong Fang expressed her personal connection to Okcoin, stating:“I’ve been part of Okcoin for five years. Over the years, we have put a lot of love and passion into our brand and product.”She emphasized that this rebranding effort, beginning in Singapore, will extend to Europe and the United States in the coming months, ensuring consistency across key operational jurisdictions. Despite the name change, OKX maintains that customers can expect the same high-quality services within the same regulatory framework under the new brand. Providing the rationale for the change, Hong Fang went on to state:”We also believe it’s time for a change. Rebranding to OKX in our key operational jurisdictions will be great for our customers and business. I’m very excited about what to come next.”Previous rebranding activityFang also revealed that OK Group has already sunsetted the “Okcoin” brand and product in several regions, including Latin America, the Middle East and North Africa, South Asia, Hong Kong, and others. This transition aims to create a unified and recognizable identity for the group’s crypto ventures.The United States holds particular significance for OK Group’s global strategy, and the company remains committed to that market. Fang acknowledged the unique challenges encountered in the US but expressed the company’s dedication to empowering individuals and protecting freedom through technology within the US market. She stated: “It is home base for a lot of us on our team. It is special to us.”OKEx rebrandThis rebranding news comes approximately one year after OK Group initiated a similar transition with its subsidiary, formerly known as OKEx. In December 2022, OKEx transformed into “OKX,” expanding its scope beyond being a centralized crypto exchange. The move aimed to embrace DeFi, non-fungible tokens (NFTs), and Web3. OKEx, founded by OK Group CEO Star Xu in 2017, had played a significant part in terms of innovation in the cryptocurrency space during that time.OK Group’s decision to rebrand its crypto ventures under the unified name “OKX” signifies a strategic shift toward creating a more cohesive and streamlined brand presence in the global crypto market. The transition stands out as yet another iteration in the development of global crypto platforms within an ever-changing crypto ecosystem. As Hong Fang put it, “Okcoin was started almost 10 years ago.” . . . “We have been unequivocally investing in our Okcoin team and infrastructure ever since.”