Backpack forges partnership with Australian crypto on-ramp provider

South Korea to Revive Tech Exports with Metaverse, BlockchainThe South Korean Ministry of Science and ICT revealed today a strategy to enhance the country’s tech exports. The plan includes leveraging the potential of the metaverse and blockchain as promising export items.Photo by Pixabay on PexelsEmphasis on the digital sectorIn response to the recent decline in exports, the strategy seeks to establish new sources of growth by prioritizing the digital sector, which has historically been a key driver of Korea’s exports. Recognizing the complex challenge posed by the global economic slowdown and other factors, all government ministries are collaborating to counteract the export slowdown.The plan leverages South Korea’s digital capabilities and implements proactive measures to adapt to evolving export trends, including the recent advancement of generative artificial intelligence (AI) tools and the acceleration of digital transformation. By tapping into emerging markets and nurturing innovative companies, the government strives to diversify its export portfolio and strengthen its position in the global market.Despite achieving a record high of $248.8 billion in tech exports in 2022, Korea has faced year-on-year declines since July 2022 due to the global economic downturn. The semiconductor sector, which accounts for more than half of the nation’s tech exports, has been particularly sluggish. Nevertheless, the rise of new tech markets driven by significant technological advancements, such as ChatGPT, and the global push for digital transformation offer opportunities to overcome the current export slump.Emerging marketsAgainst this backdrop, the government is committed to backing the development of products that resonate with the evolving export landscape. It is eyeing emerging markets, notably the Middle East, Southeast Asia, and Latin America, recognizing their fertile grounds for the swift adoption of evolving tech trends, fueled by their substantial youth populations. Furthermore, the government plans to provide policy-level support to tech companies.Government supportUnder this plan, the government will identify promising companies and offer assistance, including consultation and guidance on product commercialization. It will also support metaverse companies participating in overseas projects by covering localization development costs.In the blockchain field, comprehensive support, including technology verification, consulting, and marketing, will be provided to those working towards international standardization for NFTs and their overseas commercialization.As part of this initiative, exhibition rooms will be established on metaverse platforms like ZEPETO and IFLAND in September. These platforms will provide opportunities for innovative firms to showcase their products. At the same time, the plan will facilitate interaction between Korean companies and overseas buyers through online and offline events to boost exports.

Having made significant strides in undertaking testing of the digital yuan in recent times, Hong Kong is expanding its e-CNY pilot testing while at the same time crafting its own central bank digital currency (CBDC), dubbed the e-HKD.Photo by Simon Zhu on UnsplashIntegrating e-CNY with FPSDuring a recent budget speech Hong Kong’s Financial Secretary Paul Chan unveiled plans to empower Hong Kong residents to bolster their digital yuan wallets through the local “Faster Payment System” (FPS), marking another move forward in bolstering cross-border payment efficiency.FPS is a real-time payment settlement system which enables the user to complete payments across banks through the use of recipient mobile phone numbers and email addresses. The move dovetails with the Hong Kong Monetary Authority's (HKMA) successful completion of the inaugural phase of its e-HKD pilot, propelling it into the second phase. The e-HKD pilot is focusing on retail applications such as programmable payments, offline transactions and tokenized deposits. At the same time as the e-CNY garners momentum, the HKMA is progressing the e-HKD in terms of unlocking the full potential of CBDCs in everyday financial transactions. This consists of the exploration of retail applications in the initial phase, coupled with the transition towards more intricate functionalities in the subsequent phase, underscoring Hong Kong's intent towards driving ever greater CBDC innovation within the Chinese autonomous territory. Streamlining transactionsThe integration of the e-CNY with Hong Kong's FPS promises to streamline transactions and elevate the fluidity of cross-border payments between Hong Kong and mainland China. This initiative follows on from an announcement back in September of last year to expand the e-CNY pilot program in Hong Kong. Financial Secretary Paul Chan aims to forge a bridge between mainland China and international markets, potentially setting a global precedent for CBDC interoperability and utilization. Furthermore, Hong Kong's issuance of the world's premier multi-currency tokenized bond, followed by a subsequent batch of tokenized green bonds, signifies the city's leadership in fusing digital finance with sustainable investment strategies, drawing significant interest from global institutional investors. mBridge initiativeThe collaborative efforts of the HKMA with the Bank for International Settlements and other central banks on the mBridge CBDC project further demonstrate Hong Kong's proactive stance in shaping the trajectory of international finance. Last month, authorities in China outlined yet another initiative that is designed to bring about cross-border use of the e-CNY with Hong Kong. The mBridge initiative, a multi-CBDC platform to support cross-border payments is being harnessed to bring about greater trade using digital currency across various jurisdictions. The project involves the central banks of China, Hong Kong, the United Arab Emirates (UAE) and Thailand. This concerted endeavor, coupled with Hong Kong’s array of digital currency ventures, positions the city at the forefront of CBDC innovation. All of this development comes as China has established new milestones recently, with the completion of an international oil deal using the digital yuan together with similar deals involving gold and iron ore. 

Netherlands-based mobile wallet Swoo Pay has joined forces with global financial giant Mastercard to target the Southeast Asian market, offering crypto cashback on everyday purchases. Crypto loyalty tokensThe partnership was announced via a press release published on Cointelegraph earlier this week. Through Swoo's platform, users stand to gain crypto rewards, specifically Swoo Loyalty Tokens, for each contactless payment made via the app using digitized Mastercard cards. The partnership marks yet another step forward in the convergence of traditional financial systems with the burgeoning world of cryptocurrency. It reflects a broader trend among major financial institutions and retailers, who increasingly view cryptocurrency integration as a means to revitalize loyalty programs. Once users accrue “Tokenback” in the form of Swoo Loyalty Tokens, they have the flexibility to either exchange their rewards for popular cryptocurrencies like USDT or BTC within the Swoo app or convert them into fiat currency through partnering services. As Swoo continues to refine its crypto rewards platform, it will incorporate more Web3 features, further enhancing the utility and value of loyalty tokens within its ecosystem.Photo by Markus Winkler on UnsplashTargeting emerging marketsSwoo Pay is targeting emerging markets. Alongside Southeast Asia, that also brings the Middle East region and Africa within the scope of its marketing efforts for this product offering. Emerging markets have long been seen as ideal markets within which to bring about crypto adoption more generally. The significance of this announcement wasn’t lost on Nicki Sanders, chief technology officer (CTO) with tokenized real estate enterprise, Realio. Taking to social media, Sanders cited crypto adoption as one of three main reasons as to why this partnership could be a game-changer.   Sanders feels that the nature of the offering will result in crypto adoption as daily crypto use will be boosted. In turn, that will bring digital currencies into the realm of mainstream acceptability.She also feels that the product offering will be significant in terms of financial inclusion as it’s very accessible to underserved communities. Additionally, Sanders identifies the inherent innovation as being likely to result in mass adoption. “Focusing on Android and Huawei users, Swoo Pay navigates around Google service sanctions, offering a fresh pathway to digital payments,” she claims.This partnership builds upon the success of a previous trial campaign dubbed “Super Tokenback with Mastercard.” During the three-week initiative, users enjoyed 5% Tokenback (crypto cashback) on all Mastercard purchases made through Swoo Pay. The results were positive, with over 17,000 participants conducting upwards of 128,000 transactions. Not only did this drive increase card spend, but it also introduced a wave of new consumers to the concept of crypto-backed rewards. Representatives from Swoo emphasize the seamless integration of crypto into mainstream markets, ensuring compliance with local regulations and simplifying the launch and scalability of marketing campaigns to attract new users. Conversely, officials from Mastercard underscore the company's commitment to expanding the possibilities of digital payment instruments, prioritizing convenience, technological advancement and security. They highlight the role of Swoo Pay in addressing issues with tokenized payments for Android device users, thereby broadening accessibility to these innovative financial solutions.