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Korean tech firms distance themselves from label 'blockchain' in rebranding efforts

Web3 & Enterprise·March 28, 2024, 5:30 AM

As is the case in the rest of the world, South Korea is also experiencing a bullish cryptocurrency market these days. However, local blockchain companies that started their business between 2017 and 2018 – those considered the first-generation blockchain firms – are trying to distance themselves from the label “blockchain,” removing words such as “block,” “chain” or “coin” from their names to rebrand themselves. 

 

This is largely due to local regulations that stifle blockchain businesses and widespread negative perspectives towards the crypto industry among the public, the local media outlet News1 reported

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MediBloc rebrands itself to WeavrCare: The two-track strategy 

Among the first-generation blockchain firms that changed its name is MediBloc. Founded in April 2017 as a blockchain-based digital health company, MediBloc rebranded its Korean branch last month to WeavrCare, combining the words "weave" and "care" to highlight its commitment to connecting patients and hospitals onchain. 

 

WeavrCare offers a blockchain healthcare data platform named Panacea, where patients can directly manage their own medical data. It also provides a blockchain-based medical data and insurance claim platform Medipass. MediBloc's native token MED is currently listed on prominent local crypto exchanges such as Upbit and Bithumb. 

 

The company is known to have well weathered the crypto winter between 2022 and 2023 by pitching a cloud electronic medical record (EMR) solution, Dr. Palette, which enables medical staff to easily check medical charts and manage patients' data. 

 

Following its rebranding, WeavrCare has demonstrated its intention to pursue a two-track strategy, with the company’s Gibraltar branch focusing on blockchain business under the original corporate name MediBloc. In contrast, WeavrCare in Korea will focus on expanding new businesses including Dr. Palette. 

 

Meanwhile, WeavrCare has reportedly embarked on investor relations (IR) activities to secure a Series B investment. 

 

Chain Partners rebrands itself to AI3: Merging Web3 with AI

Chain Partners, a blockchain firm focused on crypto exchanges and the over-the-counter (OTC) markets, has also recently rebranded itself to AI3, a new name that the company expects will illustrate its aim of focusing more on AI businesses. The name reflects the company's dedication to exploring both Web3 and generative AI technology. 

 

Following its rebranding, AI3 has embarked on developing an AI service equipped with a prompt response system. AI3 had already launched a personal AI assistant dubbed Wrks last year, which aims to improve workflows. A company official said AI3 is currently preparing for IR to qualify for a Series A investment. 

 

CPLABS and Parameta: Earlier pioneers of blockchain 

Meanwhile, other blockchain firms that launched their businesses earlier than the above two companies have already completed their rebranding last year. CoinPlug changed its name to CPLABS, and Iconloop to Parameta. 

 

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Policy & Regulation·

Feb 08, 2024

Thailand makes crypto trading VAT-free to boost digital economy

In a significant move to propel Thailand towards becoming a digital asset hub, the Finance Ministry has announced the exemption of value-added tax (VAT) on digital asset trading. VAT exemptionAccording to the Bangkok Post, the decision became effective on Jan. 1. It aims to foster the growth of the digital asset industry and support the country's growing digital economy. Paopoom Rojanasakul, secretary to the finance minister, underscored the ministry's commitment to promoting digital assets as a viable fundraising tool. By suspending the requirement to pay 7% VAT on income derived from cryptocurrency and digital token trading, authorities seek to encourage investment in the digital asset market. This VAT exemption extends beyond authorized digital asset exchanges to include brokers and dealers under the supervision of the Securities and Exchange Commission (SEC). The move aligns with Thailand's ambition to position itself as the region's premier digital asset hub. Moreover, the Finance Ministry and SEC are actively amending the 2019 Securities and Exchange Act to enhance regulations concerning digital investment tokens, bringing them more in line with securities.Photo by Markus Winkler on UnsplashAttracting offshore digital asset sector investmentThailand's attractiveness to offshore digital asset investors has grown substantially in recent years. The new tax policies are poised to further bolster the country's position in the global digital asset market. Last month, the Thai SEC adjusted the rules governing digital token investments, raising the investment ceiling that had been imposed on retail investors where initial coin offerings (ICOs) relative to infrastructure and real estate are concerned. Furthermore, the Commission has updated criteria for custodial wallet provider businesses, enabling them to extend their services to digital asset business operators, thereby facilitating smoother operations within the digital asset ecosystem. However, Mr. Paopoom emphasized the importance of balancing development with financial stability. While fostering innovation in the digital asset sector, the government remains mindful of safeguarding the integrity of the financial system. Despite these advancements, the SEC has made it clear that it will not permit the trading of spot bitcoin exchange-traded funds (ETFs) in Thailand. This decision contrasts with the recent approval of bitcoin ETFs in the United States and moves towards approving crypto ETFs in Hong Kong, reflecting Thailand's cautious approach to cryptocurrency-related financial products. Nevertheless, Thailand continues to attract global crypto exchanges, with industry giants such as Binance establishing a presence in the country. Last month, Binance announced the launch of crypto exchange services to the general public in Thailand through Gulf Binance, a joint venture with Thailand’s Gulf Innova. The VAT exemption on digital asset trading represents a pivotal step in Thailand's journey towards embracing the digital economy. With supportive regulatory measures and a dynamic market environment, Thailand aims to take its place as a leading player in digital assets.   

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Web3 & Enterprise·

Oct 06, 2023

Wemade Partners with Katnappe to Bring Arcade Game to Blockchain Platform

Wemade Partners with Katnappe to Bring Arcade Game to Blockchain PlatformSouth Korean blockchain game developer Wemade has entered into a partnership with Katnappe sp. z o.o. to introduce Hoomeez, a multiplayer casual arcade game from the Poland-based indie game publisher, onto Wemade’s blockchain gaming platform, WEMIX PLAY.Hoomeez has been developed by Sourena Games Studio and is made accessible to players worldwide through Katnappe, which was established in 2008.Photo by Shubham Dhage on UnsplashAddition of casual gamesThanks to this partnership between these two entities, users of WEMIX PLAY will now have the opportunity to engage in casual games like racing, ball games, hazard elimination, and coin collection, using cartoon avatar Hoomie, and compete with friends from around the world.Through collaborations with game companies across North America, Europe, and Asia, Wemade has been strengthening the competitiveness of WEMIX PLAY, and its commitment extends to acquiring a broader range of games encompassing various genres.Omnichain network developmentWemade’s global collaborations extend beyond the realm of gaming and encompass the development of the Web3 ecosystem. Recently, Wemade’s WEMIX Foundation forged a strategic partnership with oracle solutions provider Chainlink Labs in order to establish an omnichain network named the Unbound Networking and Accelerating Growth Initiative (Unagi). Blockchain oracles allow developers to bring data from off-chain sources onto the blockchain.In this collaborative effort, the two companies will implement the Chainlink Cross-Chain Interoperability Protocol (CCIP) into Unagi’s core engine, unagi(x). The integration of CCIP will facilitate the creation of a decentralized omnichain messaging protocol, enhancing the ability to conduct swift and secure transactions between on-chain and off-chain systems.Furthermore, Chainlink Labs will become the inaugural member of the Certified Organizations for Unagi Round Table (COURT), a group dedicated to advancing technological research and development with the aim of nurturing a sustainable omnichain ecosystem.Leveraging the support of Unagi, the WEMIX Foundation is working towards connecting diverse blockchains to construct an extensive Web3 ecosystem. Additionally, the foundation is committed to an ongoing recruitment drive for global partners, seeking to expand the ranks of COURT members in pursuit of technological innovation.Sergey Nazarov, the co-founder of Chainlink Labs, shared his excitement about collaborating with Wemade to further the widespread adoption of Web3 games. He mentioned that Chainlink’s CCIP will open new horizons for unagi(x) in the blockchain sphere and help it secure interoperability between different blockchain networks.Henry Chang, CEO of Wemade, resonated with this perspective. He emphasized that their partnership stems from a mutual goal of advancing technological innovation and shaping the blockchain’s future. Chang expressed that Chainlink’s CCIP will bolster the Korean company’s efforts in enhancing its user-centric Web3 gaming platform.

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Web3 & Enterprise·

Aug 10, 2023

Gravity Reports Strong Q2 Revenues, Outlining Blockchain Game Roadmap

Gravity Reports Strong Q2 Revenues, Outlining Blockchain Game RoadmapSouth Korean game developer Gravity has disclosed its consolidated financial statements to share its second-quarter performance. During this period, Gravity reported total revenues of $181 million. This represents a 147.5% increase when compared to the same quarter last year. The company also demonstrated a surge in its operating profit, reaching $40 million, which reflects a noteworthy year-on-year increase of 138.3%.Photo by Max DeRoin on PexelsRagnarok Origin driving up revenueThis upswing in revenue can be primarily attributed to the successful launch of Ragnarok Origin, an MMORPG mobile and PC game that debuted in Southeast Asia on April 6, 2023. Another contributor was the introduction of Ragnarok Origin in Taiwan, Hong Kong, and Macau, alongside Ragnarok X: Next Generation’s performance in Korea.Gravity’s reputation as a prominent player in the gaming industry has been solidified through its creation of the popular massively multiplayer online role-playing game (MMORPG) Ragnarok Online. This flagship game draws its inspiration from a series of comics bearing the same name, which weave together elements from Norse mythology.Upcoming release plansLooking ahead, the game publisher has plans to bring a variety of IP-based games to players worldwide. First, Ragnarok V: Returns is gearing up to enter its closed beta test (CBT) phase in South Korea on August 17. Meanwhile, Japanese gamers can anticipate the launch of White Chord, a character-collecting RPG mobile game, set to debut on August 29. This creation comes from the collaborative efforts of Yulong Games, a Chinese mobile game developer, and Gravity Games Alliance (GGA), Gravity’s Japanese subsidiary.Drawing on its remarkable achievement in Southeast Asia, Ragnarok Origin is now gearing up for a forthcoming launch in Central and South America, scheduled for the fourth quarter of this year. Additionally, fans in Vietnam can look forward to the release of Ragnarok M: Eternal Love, an MMORPG mobile game, slated to arrive in 2024.Blockchain initiativesGravity’s ventures into the realm of blockchain technology also deserve attention. In this regard, Ragnarok Landverse, an MMORPG blockchain PC game, is poised to undertake its second round of CBT during the third quarter of this year. The game sets its sights on a broader launch in the latter half of 2023, encompassing regions like Southeast Asia (excluding Thailand and Indonesia), the Middle East, India, Africa, and Oceania.Furthermore, the anticipation mounts for the global launch of Ragnarok Poring Merge NFT, a time-effective RPG blockchain mobile game, projected to make its debut in the fourth quarter of this year. Another captivating prospect is Ragnarok Monster World, a Web3-based RPG blockchain game for both mobile and PC platforms. Developed by Singaporean company Zero X And, known for its expertise in blockchain game and solution development, the game utilizes NFT technology and is earmarked for release in 2024.

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