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Korean tech firms distance themselves from label 'blockchain' in rebranding efforts

Web3 & Enterprise·March 28, 2024, 5:30 AM

As is the case in the rest of the world, South Korea is also experiencing a bullish cryptocurrency market these days. However, local blockchain companies that started their business between 2017 and 2018 – those considered the first-generation blockchain firms – are trying to distance themselves from the label “blockchain,” removing words such as “block,” “chain” or “coin” from their names to rebrand themselves. 

 

This is largely due to local regulations that stifle blockchain businesses and widespread negative perspectives towards the crypto industry among the public, the local media outlet News1 reported

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MediBloc rebrands itself to WeavrCare: The two-track strategy 

Among the first-generation blockchain firms that changed its name is MediBloc. Founded in April 2017 as a blockchain-based digital health company, MediBloc rebranded its Korean branch last month to WeavrCare, combining the words "weave" and "care" to highlight its commitment to connecting patients and hospitals onchain. 

 

WeavrCare offers a blockchain healthcare data platform named Panacea, where patients can directly manage their own medical data. It also provides a blockchain-based medical data and insurance claim platform Medipass. MediBloc's native token MED is currently listed on prominent local crypto exchanges such as Upbit and Bithumb. 

 

The company is known to have well weathered the crypto winter between 2022 and 2023 by pitching a cloud electronic medical record (EMR) solution, Dr. Palette, which enables medical staff to easily check medical charts and manage patients' data. 

 

Following its rebranding, WeavrCare has demonstrated its intention to pursue a two-track strategy, with the company’s Gibraltar branch focusing on blockchain business under the original corporate name MediBloc. In contrast, WeavrCare in Korea will focus on expanding new businesses including Dr. Palette. 

 

Meanwhile, WeavrCare has reportedly embarked on investor relations (IR) activities to secure a Series B investment. 

 

Chain Partners rebrands itself to AI3: Merging Web3 with AI

Chain Partners, a blockchain firm focused on crypto exchanges and the over-the-counter (OTC) markets, has also recently rebranded itself to AI3, a new name that the company expects will illustrate its aim of focusing more on AI businesses. The name reflects the company's dedication to exploring both Web3 and generative AI technology. 

 

Following its rebranding, AI3 has embarked on developing an AI service equipped with a prompt response system. AI3 had already launched a personal AI assistant dubbed Wrks last year, which aims to improve workflows. A company official said AI3 is currently preparing for IR to qualify for a Series A investment. 

 

CPLABS and Parameta: Earlier pioneers of blockchain 

Meanwhile, other blockchain firms that launched their businesses earlier than the above two companies have already completed their rebranding last year. CoinPlug changed its name to CPLABS, and Iconloop to Parameta. 

 

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Policy & Regulation·

Jul 04, 2023

Hong Kong Embraces Web3 Development with Dedicated Task Force

Hong Kong Embraces Web3 Development with Dedicated Task ForceHong Kong has taken another step towards embracing the potential growth of the crypto industry by creating a dedicated task force for Web3 development.Led by Financial Secretary Paul Chan, the task force, which was announced on Friday, consists of 15 non-official members, including university professors and entrepreneurs. As official members, government officials and financial regulators are involved.Financial Secretary Chan expressed his optimism about blockchain technology, the foundation of Web3, highlighting its potential for innovation through features such as disintermediation, security, transparency, and cost-efficiency. The task force envisions Web3 as a solution to challenges faced in sectors like finance, trade, business operations, and everyday life.Photo by Shubham Dhage on UnsplashMulti-agency participationNotable members of the task force include the CEOs of the Hong Kong Monetary Authority (HKMA), Securities and Futures Commission (SFC), and Hong Kong Exchanges and Clearing. Their presence demonstrates the commitment of top finance regulators in Hong Kong to the Web3 initiative. Additionally, Yat Siu, chairman of metaverse firm Animoca Brands, joins as a non-official member, bringing diverse perspectives to the table.Financial Secretary Chan emphasized Hong Kong’s ambition to become a significant player in the Web3 space. The city-state aims to support companies and nurture local talent within the ecosystem. This initiative aligns with Hong Kong’s long-term vision for crypto development, as set out in a policy document released last October. It’s the latest in a whole series of measures officials have taken since then to further that crypto ambition.Strategic positioningBy establishing the Web3 task force, Hong Kong seeks to position itself as a prominent hub for crypto activities. The city-state recognizes the potential economic benefits and job opportunities associated with the crypto industry. The task force’s diverse composition reflects the government’s intention to collaborate with stakeholders from various sectors and gather insights from academia, government bodies, and industry experts.Furthermore, the task force aims to create a supportive environment for digital asset development. Hong Kong’s financial regulators have been actively working on regulatory frameworks to ensure investor protection and promote market integrity.While it is still in the early stages, global crypto exchanges like Huobi, OKX, and BitMEX have recently expressed their intentions to establish a presence in Hong Kong. This indicates growing interest in the city-state’s crypto potential and validates the government’s efforts to position Hong Kong as a welcoming and conducive environment for crypto-related businesses.With its commitment to fostering digital asset development, Hong Kong demonstrates a forward-thinking approach to leverage the benefits of blockchain technology and position itself as a thriving ecosystem for Web3 innovation.The collaboration between academic, governmental, and regulatory stakeholders sets the stage for the Chinese autonomous territory to capitalize on the opportunities presented by the evolving crypto space. Hong Kong’s proactive stance and the establishment of the Web3 task force reinforce its position as a global financial hub and a front-runner in embracing emerging technologies for future economic growth.

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Web3 & Enterprise·

Jan 15, 2024

Lotte Data Communication showcases metaverse and EV charging platform at CES 2024

Lotte Data Communication, the IT service management unit of South Korean conglomerate LG Group, brought its hyperrealistic metaverse platform Caliverse and electric vehicle charging platform EVSIS to the stage at CES 2024, attracting great interest from stakeholders from around the world, according to an article by South Korean news outlet KG News.Photo by GuerrillaBuzz on UnsplashExploring tomorrow's technologyCES is one of the biggest annual tech conventions in the world organized by Consumer Technology Association, where companies and other industry leaders gather in Las Vegas to showcase their innovations and visions for a future led by advanced technology. This year’s event was held from Jan. 9 to 12.  AI takes the spotlightIn particular, user-engaging technologies such as generative AI received much attention at the convention, such as AI mobile scanning, which allows anyone to take a picture of their product with a mobile device and virtually create their own digital object in less than five minutes. Another new technology called metaverse live streaming allows users to interact with each other in the virtual space in real-time by replicating their appearance. Standing at the forefront of the IT industryLotte’s Caliverse platform provides deeply immersive content based on world-class technologies such as ultra-high-definition VR shots, image synthesis and real-time rendering graphics. It can also be experienced through a head-mounted display (HMD) as well as most other electronic devices such as 3D monitors, PCs and smartphones, maximizing user accessibility. The company also showcased various EV chargers and digital platforms that are used in its other new product EVSIS, gaining popularity among visitors at the event. Lotte aims to further establish itself as a global market leader in the IT industry based on these cutting-edge platforms.

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Policy & Regulation·

Apr 11, 2023

Korean Prosecutors Say Do Kwon and His Colleagues Knew Terra Was Unviable from the Beginning

Korean Prosecutors Say Do Kwon and His Colleagues Knew Terra Was Unviable from the BeginningKorean prosecutors claimed that Terraform Labs founder Do Kwon and the key members behind the Terra-LUNA crash were aware of the project’s unviability from the beginning, according to a file issued by the Seoul Southern District Court.©Terraform LabsTerraform Labs founders misleading Korean investorsTerraform Labs founders Do Kwon and Daniel Shin attracted 280,000 investors in Korea alone, claiming that the Terra stablecoin is a means of transaction, even though the company leaders had been notified by the financial authority that Terra-accepting businesses were impermissible. It is reported that during a search and seizure of the company, Korean prosecutors collected evidence that its employees shared such knowledge on their internal messaging system.Terra’s cross trading on crypto exchangesKnowing their cryptocurrency’s unviability, Terra executives registered its sister token LUNA for listing on major Korean crypto exchanges in May 2019. According to the Korean prosecution, they used a bot to create a trade volume of more than 800 million won in three domestic crypto exchanges by cross trading between 2019 and early last year.Cross trading is illegal in the stock market, as it is considered as an act of price manipulation, but LUNA was traded in crypto exchanges and it hasn’t been determined whether their token is a security or not. Under current Korean law, the court has to accept it as a security to punish those behind the Terra collapse.Shin’s denial of allegationsMeanwhile, Daniel Shin denied the prosecution’s allegations and argued that they had never received such a notice from the financial regulator.

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