Ishiba’s exit raises questions over Japan’s crypto policy direction

Japan’s Cryptoasset Group Proposes Self-Regulatory Reforms for IEO SystemThe Japan Cryptoasset Business Association (JCBA) has revealed a preliminary draft advocating for reforms in self-regulation to bolster the soundness of the initial exchange offering (IEO) system. This draft has been submitted to the Japan Virtual and Crypto Assets Exchange Association (JVCEA).IEOs serve as a mechanism enabling various enterprises to accrue funds and broaden their user base by orchestrating token sales on cryptocurrency exchanges for Web3 projects. This fundraising method holds the potential to enhance trust as crypto exchanges, supervised by the Japanese Financial Services Agency, undertake evaluations of project feasibility and maintain ongoing oversight.Photo by Takashi Miyazaki on UnsplashPositive regulatory developmentsThe ameliorating regulatory landscape is also a positive development, highlighted by this year’s tax law amendment, which grants exemptions to enterprises’ self-issued tokens from year-end corporate taxation. In Japan, four IEOs have been conducted so far, with the inaugural IEO amassing over 900 million yen (approximately $6 million). The cumulative amount from the four IEOs has surpassed 4.4 billion yen. However, given that the IEO is a relatively nascent fundraising method, improvements in token price stability and operational modalities are required to ensure that businesses and users can engage with it confidently.Enhanced user protectionAgainst this backdrop, JCBA, an organization comprised of various enterprises involving virtual assets and Web3, has been discussing the direction of the IEO system from a corporate viewpoint since May of this year. Establishing price stabilization measures and selling restrictions within the Japanese IEO system will contribute to user protection by allowing investors to manage their assets under domestic regulations. JCBA stated that users will find domestic exchanges more secure in comparison to foreign ones.As this proposal represents an initial draft, deliberated and formulated only within the JCBA, the group intends to consult and assess the feasibility of the self-regulatory rules with each pertinent organization as necessary.Four key pointsThe document submitted by JCBA to JVCEA presented four key points concerning the IEO. Pertaining to pricing, it suggested the diversification of calculation methods customized to each project and the specification of price-related disclaimers. On liquidity, it posited that liquidity objectives should be established at the time of listing, and an environment conducive to securing liquidity should be developed. JCBA also pointed out the necessity of establishing rules for price stabilization measures at the time of listing. Finally, regarding selling restrictions, it was noted that both token issuers and exchanges should adhere to a minimum three-month lock-up period for tokens.

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

Sumitomo Mitsui Financial Group (SMFG), a leading Japanese multinational financial services corporation and holding company, has outlined plans to launch a stablecoin.Photo by JJ Ying on UnsplashIn a press release published on its website on April 2, the company outlined details of a memorandum of understanding (MOU) it has signed with a view towards initiating discussions on the commercial use of stablecoins. Among the parties that have signed the MOU is Sumitomo Mitsui Banking Corporation (SMBC), Japan’s second-largest bank and a core unit of SMFG’s overall business. Other parties include local IT firm TIS, Inc., digital asset infrastructure firm Fireblocks and Ava Labs, the creator and developer behind the Avalanche layer-1 blockchain. Developing a framework for stablecoin issuanceThe agreement will see these stakeholders collaborate in an effort “to develop a framework for stablecoin issuance and circulation, including exploring key technical, regulatory, and market infrastructure requirements both in Japan and further afield.” The initiative will seek to examine a number of stablecoin use cases that SMFG believes can best leverage the characteristics of stablecoins. These include “a settlement method for tokenized financial and real-world assets (RWAs), such as government and corporate bonds, as well as real estate.” The company acknowledged that the tokenization of RWAs has been growing rapidly, with stablecoins emerging as an important settlement tool. It also acknowledged their growing use in the areas of international remittances, corporate payments and small-value, high-frequency transactions. SMBC sees potential in the use of stablecoins to reduce reliance on intermediaries where cross-border payments are concerned, improving upon traditional finance which relies on use of the SWIFT financial messaging network. It has identified savings that can be made in terms of the time taken to effect cross-border transactions and associated costs. According to a report published by Japanese financial news outlet Nikkei on April 1, Ava Labs is expected to use its know-how in order to construct the foundational basis for the stablecoin.  Meanwhile, Fireblocks will be responsible for the development of a management system for any stablecoin token that is subsequently issued as a consequence of the initiative. It will also get involved with the development of system security in relation to the project. The bank will work with TIS to support the developmental phase of the project. While the initiative is currently at the planning stage, trials are scheduled to begin during the second half of this year.If all goes to plan and work proceeds as per the schedule that has been established, a stablecoin could potentially be issued as a consequence sometime in 2026. It’s not the first time that SMBC has delved into consideration of stablecoins. Last September, it joined with Mitsubishi UFJ Financial Group (MUFG) and Mizuho to launch Project Pax, a cross-border stablecoin transfer platform. That initiative relies upon Progmat, a distributed ledger technology (DLT) platform founded by MUFG for the purpose of tokenization and the issuance of stablecoins. Japanese legislators have been working towards adding an amendment to the Payment Services Act, with some changes proposed relative to stablecoins. The changes would permit greater diversity in terms of stablecoin reserves.