USDT stablecoin receives full regulatory approval in Abu Dhabi

Lillius and Crypto.com Team Up for NFT Collaboration and Global MarketingLillius, a Korean artificial intelligence (AI) sports challenge app, has signed a business deal with global crypto trading platform Crypto.com to collaborate on a non-fungible token (NFT) project and global marketing strategies. The two companies will work together to promote Lillius’ platform mainly by issuing and distributing NFT rewards within the app.Elevating fitness with AILillius, set to launch its open beta service this month, is a mobile app where users can participate in exercise challenges that use AI motion detection technology to analyze their form while doing the movements. After they complete a given challenge, they can receive rewards based on the score they earn. Some of these challenges feature lessons from Korean Olympic medalists like taekwondo athlete Lee Dae-hoon, fencer Nam Hyun-hee, and wrestler Jung Ji-hyun.Photo by Huckster on UnsplashTo grow its platform, Lillius has also minted NFT figurines for iconic athletes such as table tennis player Ryu Seung-min, swimmer Park Tae-hwan, and archer Joo Hyun-jung, among others.Unlocking global Web3 sports experiencesUnder the new partnership, Crypto.com will be responsible for leveraging its global infrastructure to support Lillius’ broader global expansion and various marketing endeavors.“Our partnership with Crypto.com will expand access to Web3-based sports experiences for users around the world and serve as an important milestone in advancing our Web3 sports ecosystem,” said Julia Kim, CEO of Lillius. “We plan to enhance Lillius’ global competitiveness and lead the Web3 sports industry.”Crypto.com has consistently been participating in sports-related marketing projects and investing in such businesses as well. In 2021, it signed a naming rights agreement to change the name of the world-renowned sports and entertainment arena, the Staples Center, to Crypto.com Arena. It also became the first virtual asset platform to sponsor the 2022 FIFA Qatar World Cup. Furthermore, the platform has worked with some of the world’s biggest sports associations such as the UFC and Paris Saint-Germain F.C., playing a key role in bridging the gap between blockchain and sports. Its latest business agreement with Lillius comes as part of more concentrated efforts to enter the Korean market.“Through this partnership, we will cultivate the merging of sports and blockchain technology by providing Crypto.com’s 80 million users with a unique sports-related consumer experience,” said Patrick Yoon, CEO of Crypto.com Korea.

Dunamu reports Q3 slump amid interest rate hikes and economic slowdownDunamu, the operator of South Korea’s largest cryptocurrency exchange Upbit, posted a lackluster performance in this year’s Q3 due to a decrease in trading volume caused by ongoing interest rate hikes and an economic downturn.Photo by Алекс Арцибашев on UnsplashLagging performanceAccording to the Financial Supervisory Service (FSS), Dunamu’s consolidated operating revenue in Q3 was KRW 193 billion (approximately $150 million), marking a 29% decrease from the same period a year earlier (KRW 271.9 billion). Operating income came in at KRW 101.8 billion, and net profit was KRW 29.5 billion, down 39.6% and 81.6% from the same period last year, respectively.This underwhelming financial performance reflects the sluggish crypto market amid the nation’s economic downturn and the U.S. Federal Reserve’s interest rate hikes. The decrease in the exchange’s net profit in particular can be attributed to a loss in the valuation of crypto assets due to crypto price declines compared to the previous quarter.Positive outlookHowever, with the expected approval of the spot bitcoin exchange-traded fund (ETF) next year and the next Bitcoin halving, the market outlook is expected to improve gradually. Despite the current market conditions, Dunamu plans to continuously promote the mainstream adoption of blockchain services and explore new business ventures.“We will make efforts to revitalize the blockchain ecosystem and create an advanced investment environment,” Dunamu said. “We will strive to offer innovative services building on our unique technological capabilities.”

Seoul’s Seocho District Leverages Blockchain Coins to Catalyze Social ImpactSeocho District, one of the 25 districts in the South Korean capital of Seoul, is leveraging blockchain technology to tackle environmental and welfare issues with the introduction of the “Good Seocho Coins,” as reported by local news outlet Shinailbo.Photo by TANIM MUNSHI on UnsplashContribute and earn rewardsUnder this program, residents of Seocho can earn Good Seocho Coins by engaging in socially beneficial activities. Each coin holds a value of 100 KRW ($0.076) and can be utilized for various purposes such as accessing facilities, enrolling in educational courses, and making purchases at the Seocho Community Center and the Seocho Joongang Senior Welfare Center.From recycling to in-kind donationsTo earn these coins, residents can participate in three categories of activities: recycling, identifying marginalized households, and making in-kind donations. By returning items like paper bags, clothes hangers, empty plastic bottles, and ice packs to 300 Carbon Zero-certified stores within the district — ranging from coffee shops to laundromats and butcher shops — residents can earn coins. For instance, returning ten hangers or empty plastic bottles would earn them a coin.Residents who identify marginalized households and assist them in obtaining welfare benefits will receive ten coins, while those who connect them with social services will earn five coins.Talented individuals can also contribute to the community and earn coins. For example, photographers, hairdressers, makeup artists, and performers of the non-verbal comedy show Nanta can donate their services and earn one coin per hour. Additionally, health educators and volunteers can earn coins by assisting residents aged 60 or older.Expanding horizonsOriginally conceived as an initiative to promote the health and community engagement of elderly individuals, the Good Seocho Coin project underwent revisions last month to encompass a broader community through regulatory changes.Mayor Jun Sung-soo of Seocho District stated that the aim of this initiative is to harness the potential of blockchain technology and motivate district residents to actively contribute towards tackling a wide range of social challenges. He further highlighted the district’s intention to broaden the scope of this initiative in order to cultivate a sense of pride and satisfaction among the residents, leading to a positive ripple effect throughout the community.