Chinese food company adds Bitcoin to balance sheet

NEOPIN and Sevenline Labs collaborate to boost Web3 gaming expansionCentralized decentralized finance (CeDeFi) protocol NEOPIN has entered into a partnership with Sevenline Labs, a Korea-based company specializing in blockchain solutions. This collaboration is aimed at fostering expansion in the Web3 gaming ecosystem.Photo by Alicia Christin Gerald on UnsplashGames of different genres and platformsSevenline Labs is currently operating a Web3-powered esports tournament platform called Miracle Play. Leveraging application programming interfaces (APIs), the platform offers games of different platforms of genres on blockchain networks. It enables mobile, desktop, console and Web3 gamers to engage in diverse tournaments and earn rewards from competitions.Sevenline’s inaugural service, operating on the Polygon Network, has successfully completed a closed beta test specifically targeted at Indonesian communities. Currently, the company is in the process of conducting an open beta test. Looking ahead, Sevenline is planning to extend its support to various chains compatible with Ethereum virtual machines (EVMs). This expansion includes notable blockchain platforms such as Avalanche, Binance Smart Chain, Oasys, Solana and Klaytn. The ultimate objective of Sevenline is to orchestrate large-scale tournaments between different mainnets, with each of them representing a distinct faction.Through the collaboration between NEOPIN and Sevenline Labs, NEOPIN’s global partners will introduce their Web3 games to the Miracle Play platform. This move allows users to voluntarily host and participate in various tournaments, thereby enhancing the visibility and popularity of these games. Concurrently, Web3 gaming companies that have formed partnerships with Sevenline will be incorporated into the NEOPIN ecosystem.Native tokens to be supportedThe integration of the NEOPIN wallet with Miracle Play is a strategic move that aims to attract a global user base, particularly those who have completed Know Your Customer (KYC) and Anti-Money Laundering (AML) checks. This strategy presents a win-win scenario for both NEOPIN and Miracle Play. NEOPIN benefits by gaining access to a dedicated community of Web3 gamers who will actively organize and partake in tournaments on the Miracle Play platform. In return, Miracle Play taps into the decentralized finance (DeFi) user base associated with NEOPIN. Furthermore, both platforms plan to support their native tokens — the NEOPIN (NPT) token and the Miracle Play (MPT) token in the future.Ethan Kim, CEO of NEOPIN, expressed that the partnership will be beneficial in three aspects: attracting Web3 gaming partners, acquiring mutual users and expediting the adoption of the Web3 gaming ecosystem. He emphasized NEOPIN’s commitment to accelerating the global expansion of the NEOPIN ecosystem through these strategic efforts in promoting the Web3 gaming sector.

The Label Foundation is working with global electronics conglomerate LG Electronics to rollout its Web3 music streaming service, Tracks, on LG Smart TVs, according to an article by Bitcoinist on Monday (KST). The platform’s TV app will be available for free on the latest LG Smart TV models that support webOS22 and 23.Photo by Blaz Photo on UnsplashReinvented music streamingTracks is a music streaming service that allows users to enjoy free high-quality music and artistic visuals through their TVs. The platform leverages Web3 technology to offer a variety of rewards based on the amount of time spent listening. In particular, the Label Foundation aims to make Tracks easily accessible to Web2 users around the world to serve as a bridge between Web2 and Web3. “With the upcoming launch, numerous TV owners will be able to enjoy music for free, which resonates deeply with Label’s ethos, championing universal music accessibility without financial boundaries. We are happy that our collaboration with LG Electronics made this a reality,” Label Foundation said. Rapid riseSince its launch in July, Tracks has gained substantial popularity among younger generations, with its mobile app amassing over 150,000 users worldwide and more than 10,000 daily active users. The Label Foundation attributes this success in user acquisition to its user-centered approach, as opposed to the content provider-centered approach of traditional music streaming services.  As part of its monetization efforts, Tracks will also integrate a free advertising supported streaming television (FAST) service in the near future, which will allow users to access content like television programming and films without subscription fees.

As is the case in the rest of the world, South Korea is also experiencing a bullish cryptocurrency market these days. However, local blockchain companies that started their business between 2017 and 2018 – those considered the first-generation blockchain firms – are trying to distance themselves from the label “blockchain,” removing words such as “block,” “chain” or “coin” from their names to rebrand themselves.  This is largely due to local regulations that stifle blockchain businesses and widespread negative perspectives towards the crypto industry among the public, the local media outlet News1 reported. Photo by Robert Stump on UnsplashMediBloc rebrands itself to WeavrCare: The two-track strategy Among the first-generation blockchain firms that changed its name is MediBloc. Founded in April 2017 as a blockchain-based digital health company, MediBloc rebranded its Korean branch last month to WeavrCare, combining the words "weave" and "care" to highlight its commitment to connecting patients and hospitals onchain.  WeavrCare offers a blockchain healthcare data platform named Panacea, where patients can directly manage their own medical data. It also provides a blockchain-based medical data and insurance claim platform Medipass. MediBloc's native token MED is currently listed on prominent local crypto exchanges such as Upbit and Bithumb.  The company is known to have well weathered the crypto winter between 2022 and 2023 by pitching a cloud electronic medical record (EMR) solution, Dr. Palette, which enables medical staff to easily check medical charts and manage patients' data.  Following its rebranding, WeavrCare has demonstrated its intention to pursue a two-track strategy, with the company’s Gibraltar branch focusing on blockchain business under the original corporate name MediBloc. In contrast, WeavrCare in Korea will focus on expanding new businesses including Dr. Palette.  Meanwhile, WeavrCare has reportedly embarked on investor relations (IR) activities to secure a Series B investment.  Chain Partners rebrands itself to AI3: Merging Web3 with AIChain Partners, a blockchain firm focused on crypto exchanges and the over-the-counter (OTC) markets, has also recently rebranded itself to AI3, a new name that the company expects will illustrate its aim of focusing more on AI businesses. The name reflects the company's dedication to exploring both Web3 and generative AI technology.  Following its rebranding, AI3 has embarked on developing an AI service equipped with a prompt response system. AI3 had already launched a personal AI assistant dubbed Wrks last year, which aims to improve workflows. A company official said AI3 is currently preparing for IR to qualify for a Series A investment.  CPLABS and Parameta: Earlier pioneers of blockchain Meanwhile, other blockchain firms that launched their businesses earlier than the above two companies have already completed their rebranding last year. CoinPlug changed its name to CPLABS, and Iconloop to Parameta.