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Circle Partners with Asian Convenience Store Chain to Push USDC Adoption

Web3 & Enterprise·October 28, 2023, 1:08 AM

Circle, the issuer of US dollar stablecoin USD Coin (USDC), has entered into a strategic partnership with Taiwanese cryptocurrency service provider BitoGroup and Taiwan FamilyMart, the nation’s second-largest convenience store chain.

The primary objective of this collaboration, which Circle announced on Thursday through the publication of a statement on its website, is to expand the utility of loyalty points and enhance their intrinsic value, all the while driving the adoption in the use of USDC in Taiwan.

Photo by Jiachen Lin on Unsplash

 

Focus on loyalty points

The partnership introduces an innovative service known as “Points-to-Crypto,” accessible through the Taiwan FamilyMart App and the BitoPro Exchange. This service empowers customers to seamlessly convert their FamilyMart loyalty points, commonly known as FamiPoints, into digital currencies such as USDC.

This conversion not only preserves the value of loyalty points but also incurs no transaction fees, effectively democratizing access to the world of cryptocurrencies. This move aligns with Circle’s overarching strategy to push the boundaries of digital asset innovation.

 

Broader strategy

Circle unveiled a broader strategy along these lines in June. The focus has been on collaborations aimed at transforming how consumers and institutions in the Asia Pacific (APAC) region engage with the digital dollar, especially USDC, to facilitate quicker and more efficient financial transactions. In June Circle acquired a full trading license from the Monetary Authority of Singapore (MAS).

Last month it emerged Circle has been actively integrating its Web3 Services platform into the well-known Grab platform. Grab is Southeast Asia’s super app for transportation, deliveries, payments, and more. This integration, initially set to debut in Singapore, seeks to elevate user experiences through blockchain-enabled solutions. Grab has 25 million monthly active users in Southeast Asia.

Integrating Circle’s Web3 services and bringing them to these customers eventually will mean a direct touch point for Web3 in their daily lives, and the active use of a digital wallet for each and every one of them.

This latest development assumes significance in Taiwan due to the country’s high density of convenience stores, where loyalty points hold substantial value. According to the Market Intelligence & Consulting Institute (MIC) in Taiwan, “Points Accumulation and Redemption” ranked as the most practical function among four primary retail app functions in their 2021 consumer behavior survey.

 

Local industry partners

BitoGroup, one of the primary partners in this initiative, boasts a membership base nearing 800,000 and holds a market share of approximately 90% in Taiwan. BitoGroup offers a diverse range of services, including BitoPro, a cryptocurrency exchange; BELS, an NFT empowerment platform; and O2 META, which is a metaverse-focused social media platform.

For nearly a decade, Taiwan FamilyMart and BitoGroup have offered customers the ability to purchase Bitcoin at convenience store locations nationwide. This new partnership signifies a shift from physical convenience stores to online experiences, enabling access to innovative financial tools and reinforcing Taiwan’s position as a digital economy leader.

This latest partnership marks a significant milestone in bringing Web3 and digital currency into active and mass market use among ordinary people in Taiwan. The development coincides with Taiwan’s legislature and regulators currently working on the introduction of a regulatory framework for digital assets.

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Policy & Regulation·

Dec 14, 2025

Terraform Labs co-founder Do Kwon sentenced to 15 years for ‘generational’ fraud

Do Kwon, a South Korean national and the central figure in the 2022 collapse of the Terra blockchain ecosystem, was sentenced to 15 years in prison on Dec. 11, capping a federal case that exposed a multibillion-dollar scheme built on false promises and secret market manipulation. According to a U.S. Department of Justice press release, District Judge Paul A. Engelmayer handed down the sentence in Manhattan federal court, finding that the 34-year-old orchestrated a scheme that inflicted substantial losses on both retail and institutional investors.Photo by Tingey Injury Law Firm on Unsplash"This was a fraud on an epic, generational scale. In the history of federal prosecutions, there are few frauds that have caused as much harm as you have, Mr. Kwon," Engelmayer said, according to Reuters. Kwon, who was extradited to the U.S. in December 2024 following his arrest in Montenegro, pleaded guilty in August. Addressing the court, he acknowledged the devastation caused by the collapse. "All of their stories were harrowing and reminded me again of the great losses that I’ve caused. I want to tell these victims that I am sorry," Kwon said. A house of cardsAccording to court filings, Kwon’s deception ran from 2018 through 2022, misleading investors regarding the stability of the algorithmic stablecoin TerraUSD (UST), the LUNA token, and the independence of the Luna Foundation Guard. Prosecutors outlined a pattern of fabrication across Terraform’s products. When UST lost its $1 peg in May 2021, Kwon claimed an automated "Terra Protocol" restored balance. In reality, investigators found the company secretly utilized a high-frequency trading firm to prop up the price, creating a "false impression" of the system’s resilience. The fraud extended to Terraform’s partnerships and applications. Investigators said Kwon lied about the South Korean payments platform Chai, claiming its transactions were settled on the Terra blockchain. Instead, Chai used traditional payment networks, with Terraform simply copying data to the blockchain to feign integration. Similarly, Kwon allegedly manipulated the Mirror Protocol, a platform for synthetic stock trading. While touting it as decentralized, prosecutors said he used bots, funded by stablecoins he created, to inflate volume and manipulate asset prices. The collapse and captureBy spring 2022, the ecosystem’s value exceeded $50 billion. However, when UST broke its peg again in May 2022, Terraform could not artificially restore it. The resulting crash erased at least $40 billion in value and triggered a contagion across digital-asset markets. While Kwon publicly claimed cooperation with authorities during the fallout, prosecutors introduced recordings suggesting he privately explored seeking political protection to avoid accountability. He was eventually arrested in Montenegro in March 2023 for traveling on a fraudulent passport. In addition to the prison term, Judge Engelmayer ordered Kwon to forfeit over $19 million, including interests in Terraform and its digital assets. The case was investigated by the Federal Bureau of Investigation (FBI) with assistance from Montenegrin and South Korean authorities. The Securities and Exchange Commission (SEC) has filed a separate civil action. Global crackdown widensWhile the U.S. concludes the Kwon case, scrutiny of the crypto sector is intensifying abroad. DL News, citing the Belarusian outlet Onliner, reported that Belarusian authorities have blocked access to digital asset trading platforms Bybit, Bitget, and OKX. The Ministry of Information cited the Mass Media Act for the decision, though KuCoin and Binance remain accessible. The step contrasts with President Alexander Lukashenko’s earlier support for developing a national crypto reserve and mining sector. Meanwhile, the Belarusian arm of Russia’s Sputnik reported that State Control Committee chairman Vasily Gerasimov recently put in place a record system identifying wallets authorities suspect are used for criminal money laundering. 

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Web3 & Enterprise·

Jun 26, 2023

HSBC Expands Offering to Include Crypto ETFs in Hong Kong

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Policy & Regulation·

Aug 11, 2023

India Launches Crypto-Enabled Web Browser Initiative

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