Wemade CEO Encourages Japanese Game Developers to Embrace Blockchain

Circle CEO to Deliver Keynote Address at Korea Blockchain Week in SeptKorea Blockchain Week (KBW) 2023, an annual blockchain conference co-hosted by FactBlock and Hashed, will be held in South Korea in September. At the highly anticipated event, Jeremy Allaire, Co-founder and CEO of stablecoin issuer Circle, will deliver a keynote address during the conference’s main event, IMPACT, as per reported by local news outlet News1.Photo by Shubham Dhage on UnsplashKeynote addressAllaire will discuss the role of stablecoins, likening them to HTTP for money and emphasizing their ability to facilitate efficient transactions in the digital economy. According to CoinMarketCap, Circle’s stablecoin USDC is currently the world’s sixth-largest cryptocurrency, with a market value of $27.3 billion.The conference will also feature a session on the combination of artificial intelligence (AI) and blockchains, with insights provided by Illia Polosukhin, Co-founder of Near Protocol. Polosukhin is known for his contribution to the groundbreaking 2017 paper “Attention is All You Need,” which revolutionized generative AI.Other notable attendees include Sébastien Borget, Co-founder of The Sandbox; Hilmar Veigar Petursson, CEO of CCP Games; Dan Held, Marketing Advisor at Trust Machines; Ed Felten, Co-founder of Offchain Labs; and Caroline D. Pham, Commissioner of the Commodity Futures Trading Commission (CFTC).110 blockchain leadersKBW 2023 will be held at various venues in the Seoul metropolitan area from September 4 to 10. The flagship event, IMPACT, will take place at the luxury hotel Shilla Seoul on September 5 and 6. This two-day gathering will bring together some 110 distinguished global blockchain leaders.Jeon Seon-ik, CEO of blockchain community builder FactBlock, described IMPACT as a high-end Web3 conference focused on discussing the latest trends in the sector. Jeon expects attendees to benefit from the insightful content provided by project leaders.Kim Seo-joon, CEO of early-stage venture investor Hashed, stated that the conference aims to provide blockchain enthusiasts with a comprehensive overview of the rapidly-evolving blockchain industry. Kim hopes that participants will gain valuable information from global Web3 leaders and discover new business opportunities.

Korean Financial Authority Grants This Year’s First VASP Approval to Infinite BlockThe Financial Intelligence Unit (FIU), a division operating under the South Korean Financial Services Commission (FSC), has recently granted approval to Infinite Block, a blockchain fintech company, to function as a virtual asset service provider (VASP), as reported by the local news outlet Business Watch.37 registered VASPs in KoreaInfinite Block is the first entity to secure such approval from the national financial regulatory authority this year. This development takes the roster of registered VASPs in Korea to a total of 37.When submitting its application in May, Infinite Block declared that its business is tailored for transferring, storing, and managing virtual assets. Its core operational domain centers around virtual asset custody services.Custodian service for institutional investorsFounded last year by Jung Gu-tae, who previously served as a banker at NongHyup Bank and held a C-level position at digital asset custodian Cardo, Infinite Block leverages his extensive experience in banking and virtual assets. Building on this industry insight, Infinite Block is about to introduce Karbon Custody, a specialized service targeting institutional investors.Furthermore, Infinite Block raised about 2 billion KRW ($1.5 million) last year from renowned financial institutions including Daegu Bank, SK Securities, and Infobank. However, the company did incur an operating loss exceeding 200 million KRW due to its nascent stage and the absence of revenue streams.This accomplishment of Infinite Block is noteworthy in light of the decline observed in new VASP filings. While 2021 saw approximately 30 companies applying for VASP approval, the numbers dwindled to merely two new applications last year, followed by only one so far this year.

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added