Hong Kong digital yuan pilot lacks P2P capabilities

Gemini Opening Engineering Center in IndiaUS-based crypto exchange Gemini announced on Thursday that it is in the midst of opening an engineering center in India. The company plans to open the center in Gurgaon, making it Gemini’s second largest engineering hub behind its existing base in the United States. Gemini also has offices in the United Kingdom, Singapore and Ireland.©Pexels/Studio Art SmileDeveloping next-gen user experiencesThe objective of the India-based engineering, design and operations team will be to work on the development of core platform fundamentals relative to compliance, security, payments, and data pipelines and warehousing. Furthermore, the unit is being set the goal of building new feature sets relative to the company’s NFT and digital asset marketplaces. What that team develops is intended to be used within Gemini’s overall retail and institutional product and service offering across in excess of seventy countries worldwide.In the statement published to its website, Pravit Tiwana, Gemini’s Global Chief Technology Officer (CTO) and Asia-Pacific (APAC) region Chief Executive Officer (CEO) stated that the firm is actively recruiting software engineers and technical product managers and for other technical roles to staff the Gurgaon facility. Tiwana emphasizes a need for people who are “inspired to learn quickly” relative to DeFi, Web3, NFTs and DAOs.Singapore expansionTiwana himself has been newly appointed to his role and in a separate announcement Gemini founders Tyler and Cameron Winklevoss welcomed Tiwana on-board. The statement also reveals that in addition to establishing an engineering team presence in India, it also intends to add a business team in India and to expand its business team at its existing Singapore base with the objective of growing its institutional and retail customer base in the APAC region.The Winklevii twins said that they believe that “crypto and Web3 products will continue to have a [sic] strong growth trajectories in APAC. Crypto knows no boundaries, and that is why Gemini is a global company.”Expanding beyond the USIt’s patently obvious to anyone following developments in the crypto space over the course of recent months that the Biden administration in the United States is currently hostile to crypto. The Washington, D.C. government has used various mechanisms of state including the Federal Reserve, the Securities and Exchange Commission (SEC), the Department of Justice and the Department of the Treasury to instigate a purge against crypto companies, including those who bank crypto companies. That has seen key operators in the US crypto ecosystem looking beyond US borders right now.Earlier this week, Coinbase CEO Brian Armstrong signaled that the company would act and move overseas if the regulatory environment in the United States didn’t improve. Subsequently, it emerged that Coinbase had established a presence in Bermuda. It’s being speculated that this entity could be used to float an offshore exchange. Similarly, the company is understood to be seeking a crypto license in Abu Dhabi.Gemini looking to develop overseas is likely to be motivated by similar concerns. Crypto companies can see that jurisdictional arbitrage applies and if governments act to stymie such business activity, other global centers such as Singapore, Hong Kong, Abu Dhabi, India and others will seize the opportunity and nurture that business and the innovation at hand.

MARBLEX Partners with Aptos to Expand Its Multichain EndeavorsMARBLEX, a blockchain subsidiary of South Korean gaming developer Netmarble, has made an announcement today about its new collaboration with Aptos Foundation, a layer-1 blockchain company.Designed with key principles such as scalability, safety, and upgradeability, the Aptos blockchain aims to address prevalent issues within the blockchain sphere, including frequent outages, high costs, throughput limitations, and security concerns.Photo by Shubham Dhage on UnsplashMARBLEX WARP BridgeThrough the strategic partnership between the two companies, MARBLEX plans to leverage the MARBLEX WARP Bridge, a technology connecting diverse blockchain ecosystems, to introduce the MBX ecosystem’s games, non-fungible tokens (NFTs), and other services to Aptos users.MARBLEX’s multichain collaborationsThis partnership is part of MARBLEX’s effort to expand its multichain endeavors. MARBLEX has already established collaborations with renowned entities such as global cryptocurrency exchange Binance and blockchain project NEAR Foundation.Moon Jun-ki, Business Division Director of MARBLEX, said that this partnership will create synergy, particularly in terms of enhancing scalability and fostering interactions among users of both networks.Bashar Lazaar, Ecosystem and Grants Lead at Aptos Foundation, noted that this collaboration will drive innovation in Web3-based gaming experiences, benefiting global users.

Crypto.com, the Singapore-headquartered cryptocurrency exchange platform, has outlined that it has seen significant growth thanks to high-profile sports sponsorship and advertising. Reaping the rewardsThe company has established advertising partnerships with Formula 1 (F1) motor racing and the Ultimate Fighting Championship (UFC). These lucrative sponsorship deals have propelled the exchange into the spotlight of two massive fan bases, contributing to its expansion. In an interview with Cointelegraph last week, Eric Anziani, president and chief operating officer of Crypto.com, discussed the company's successful advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Crypto.com Arena in downtown Los Angeles. In 2021, what was then the Staples Center was renamed to the Crypto.com Arena in a $700 million naming rights deal. Anziani expressed gratitude for these partnerships, emphasizing the importance of staying top of mind for users in the competitive cryptocurrency market.  That same year, the company signed a multi-year partnership deal with leading French football club Paris Saint-Germain (PSG), rolling out various PSG-related marketing activities since then.Photo by Austin Loveing on UnsplashBrand recognition benefitsMarket surveys conducted by Crypto.com indicate a high level of global awareness and brand recognition among retail cryptocurrency users. The exchange's logo prominently displayed during F1 races and UFC events has helped it reach millions of fans worldwide. ESPN reports an average of 1.11 million viewers per race for the 2023 F1 season in the United States alone, with global viewership exceeding one billion over the entire race calendar. Similarly, the UFC boasts a global audience, with some of its biggest fights attracting millions of pay-per-view viewers. Anziani highlighted the effectiveness of these partnerships in bringing people into the cryptocurrency space.  User base approaching 100 millionThese partnerships have significantly contributed to Crypto.com's growing user base, which is approaching 100 million users in 2024, up from an estimated 80 million in the previous year. Anziani discussed the factors that drive users' choice of exchange platforms, emphasizing the importance of compliance, security, convenient access to cryptocurrency and competitive fees. He noted that different users prioritize different aspects based on their trading preferences and requirements. The firm is not alone in pursuing high-profile sports sponsorship deals. Rival platform OKX has an ongoing sponsorship deal in place with Manchester City Football Club in the English Premier League (EPL). It also has doubled down recently on the sponsorship of F1 racing team McLaren. Other notable partnerships include crypto gambling platform Stake.com’s sponsorship of Sauber F1, crypto exchange platform Kraken’s deal with Williams F1 and BingX’s sleeve sponsorship agreement with Chelsea football club in the EPL. High-profile marketing initiatives are alive and well, although in a much more sober way than in 2022 when six crypto companies featured in Super Bowl advertising in the United States. Kraken’s chief marketing officer, Mayur Gupta, recently stated that the Super Bowl is no longer an effective means of promotion for crypto companies.