Silver lining for Bybit with UAE trading license approval

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

Saudi Arabia Looks to Diversify Through Web3Saudi Arabia is intensifying its efforts to diversify its economy as part of its ambitious Vision 2030 initiative. In a move away from its traditional reliance on oil, the kingdom is embracing cutting-edge technologies like blockchain and artificial intelligence (AI) and is delving into the burgeoning gaming industry.That’s the view of Animoca Brands Co-Founder Yat Siu, who, in a recent interview with Cointelegraph, highlighted Saudi Arabia’s keen interest in Web3, emphasizing the country’s partnerships with entities like The Sandbox and Animoca itself.Photo by Hala AlGhanim on UnsplashDriving gaming growthSiu believes that Saudi Arabia is making a concerted effort to explore the possibilities of the new iteration of the internet, particularly in the realm of Web3 gaming and blockchain gaming, where asset ownership is verified on the blockchain. He stated:“I think Saudi [Arabia] understands the principle that Web3 gaming or blockchain gaming — the one that we actually prove the owner assets — is going to be the future of gaming.”While Saudi Arabia has yet to make a significant global impact in game and AI development, experts in the emerging field of Web3 believe that the kingdom’s investments in gaming could have far-reaching implications.The Boston Consulting Group reported that Saudi Arabia accounts for 45% of the region’s gaming sector, with a total value exceeding $1.8 billion. It also boasts one of the highest game revenues in the area, according to Ireland-based gaming content creator, Allcorrect.$38 billion gaming fundSiu is not the only one to believe in the efficacy of Saudi’s Web3 efforts. Poland-based Web3 gaming platform GameSwift also articulated a similar view recently. In a tweet thread published last month, the firm acknowledged the $38 billion gaming fund launched by the Saudi royal family.That initiative involves a Gaming Hub, the first incubator for esports in the world. The objective of the hub is to empower early-stage studios and provide an accelerator program for their growth, with direct investment going to top ten studios.Cryptocurrency uncertaintyDespite its understanding of the high-level concept of Web3, Saudi Arabia faces uncertainties regarding the integration of cryptocurrencies and virtual assets into gaming due to the absence of clear regulations. Siu explained that while Saudi Arabia is proactive in investigating cryptocurrencies, other regions like Hong Kong, Japan, and the United Arab Emirates (UAE) offer more clarity on what can be done with crypto and Web3.Siu noted that Saudi Arabia is actively seeking information on best practices and strategies from experts like Animoca. To encourage Web3 adoption, financial literacy is key, according to Siu.He emphasized that users must have a certain level of financial literacy to fully embrace Web3, as it goes beyond traditional banking. Understanding the potential value of digital assets and their network effects is crucial for Web3 users.Saudi Arabia is not the only Gulf nation to pivot to Web3. Oman is looking to do likewise based on similar rationale — to diversify away from an oil-based economy. The UAE is also actively working towards creating the right conditions to nurture Web3 startup businesses.

HashKey Capital, a Singapore-based crypto fund manager, and FTSE Russell, a subsidiary of the London Stock Exchange Group (LSEG), have collaboratively launched a series of indices designed to track cryptocurrencies. Three indicesRevealed on the FTSE Russell website on Wednesday, these three indices provide traders with the ability to monitor diversified baskets of digital assets aligned with various investment strategies. They cater to nuanced preferences across different crypto segments and market capitalizations. The flagship index in this suite is the FTSE Custom Digital Asset Top 20 Index, tracking the top 20 crypto assets based on market capitalization. This index is positioned to accurately reflect more than 90% of the overall performance of the digital asset market, offering investors insights into the dynamics of the most significant players in the crypto space.Photo by Markus Winkler on UnsplashFocus on infrastructure and application layerBeyond tracking market capitalization leaders, the suite includes indices with a specific focus on the crypto ecosystem's infrastructure layer (FTSE Custom Digital Asset Infrastructure Index) and application functionalities (FTSE Custom Digital Asset Application Index). One of them, the infrastructure index, zeroes in on digital assets forming the infrastructure layer, including smart contract platforms, protocol interoperability and distributed computation and storage. Meanwhile, the FTSE Custom Digital Asset Application Index concentrates on digital assets associated with application functionalities, such as those linked to staking instruments and decentralized finance. From Wednesday, these indices have been made accessible on the FTSE Russell website, with plans for future availability through major data providers like Bloomberg, Factset, LSEG Data & Analytics, Morningstar and S&P Capital IQ. U.S. ETF approvalThe introduction of these indices follows the recent milestone approval by the Securities and Exchange Commission (SEC) of spot bitcoin ETFs in the United States. It’s likely that the milestone ETF approval in the largest capital market is having a knock-on effect, proving to be a catalyst for other such offerings implicating the intertwining of crypto and traditional finance on an international basis. These products offer investors a more accessible entry point into the crypto market's largest asset, currently boasting a market capitalization of approximately $780 billion. Industry watchers anticipate the potential approval of a U.S. spot ether ETF later in 2024, with the SEC expected to make rulings on proposed funds by May. Deng Chao, managing director of HashKey Capital, noted a significant surge in demand from investors seeking to diversify their portfolios beyond established cryptocurrencies. This move aligns with broader market trends, as investors increasingly explore opportunities in diverse crypto assets. Notably, these index launches follow FTSE Russell's partnership with Grayscale Investments in October, aimed at enhancing crypto diversification. The earlier collaboration focused on various crypto sectors, including currencies, smart contract platforms, financials, consumer and culture and utilities and services. This development comes on the heels of HashKey Group, the Hong Kong-headquartered parent company of HashKey Capital, securing $100 million in a Series A funding round at a $1.2 billion valuation. OKX Ventures participated in the funding round, signaling strong support for HashKey Group's plans to accelerate product diversification in its Hong Kong business and drive compliant and innovative development globally.